How a 40,000+ Employee Company Trains its Employees on Social Me. If you need further evidence that social media is here to stay in the corporate world, look no further than Telstra, the Australian telecom giant. The 40,000+ person company makes social media training mandatory for its employees and formalized a policy of “3Rs” - responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.We got a chance to take a look at the guide, which takes the form of a comic book but also includes narration from a speaker (in a cool Australian accent too).
It starts with the very basics – like “what is Facebook?” – but eventually moves into much more complex issues like “what if my [personal] blog post is critical of Telstra?” To-date, the company says that 12,000 of its employees have completed the course. Here’s a quick introduction: Social Media Guidelines. CoTweet™ - How business does Twitter. Toyota Demands Removal of Fan Wallpapers.