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Veille Social Web
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Panorama des médias sociaux
Marketers using social media for PR, not insight, says HBR survey | News | Research
US— Market research and customer insight, CRM and customer service teams are trailing behind marketing, communications and even IT departments when it comes to setting social media strategies within companies, according to a Harvard Business Review (HBR) study. HBR said that many of the 2,100 firms surveyed seemed to concentrate primarily on using social media as a one-way promotional channel. “They had yet to capitalise on their ability to listen and analyse customer conversations so that the information could be used to impact the bottom line,” HBR said. According to the report : “While more than half [of companies] are using social media, only about one quarter of users said they could identify where their most valuable customers are ‘talking’ about them.
How Privacy Vanishes Online, a Bit at a Time - NYTimes.com
Computer scientists and policy experts say that such seemingly innocuous bits of self-revelation can increasingly be collected and reassembled by computers to help create a picture of a person’s identity, sometimes down to the Social Security number. “Technology has rendered the conventional definition of personally identifiable information obsolete,” said Maneesha Mithal, associate director of the Federal Trade Commission’s privacy division. “You can find out who an individual is without it.”
Networks
Participation
Industries
Démographie
piratages
World Map of Social networks
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Hello ! Il y a pas mal de contenus sympas ici ! Dommage que ce pearltree soit vide :-) En fait, pour remplir un pearltree, il faut cliquer dessus: le pearltree s'ouvre alors, et tu peux mettre tes perles ou d'autres pearltrees entre la perle de début et la perle de fin (avec une croix), exactement comme tu remplis un dossier avec sur ton desktop avec des fichiers et des sous-dossiers ! A+ by Feb 26



