Value of idea in the era of Social Media

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http://socialmediatoday.com/robin-carey/403314/newspapers-dying-5-million-readers-don-t-think-so Extending the brand of traditional publishing to new, networked audiences has been embraced big-time at the Washington Post. I spoke this week to Vijay Ravindran, Senior Vice President and Chief Digital Officer at the venerable newspaper company, who has been heading up its initiative called The Washington Post Social Reader on Facebook . The WaPo Reader was announced this September at F8 and it was recently announced (requires registration) that it has gathered over five million readers. The audience for the WaPo social reader is, according to Ravindran, “the millions of readers who care about news, and for whom Facebook is the center of their online universe.”

Newspapers Dying? 5 Million Readers Don’t Think So | Social Media Today

http://www.centernetworks.com/social-media-definition/

The Best Social Media Definition To-Date

This morning I attended the Seesmic Look launch in NYC. You can read reviews of the new tool on Mashable and Louis Gray’s blog . Before Seesmic CEO Loic Le Meur took the stage to demo the Seesmic Look product, Razorfish VP Shiv Singh provided a good presentation about “social influence marketing” and how brands will utilize this form of marketing. I assume the video from Shiv’s presentation will be available online and I will add it to this post once ready. One slide from the presentation stood out for me. Shiv provided a definition of “a business” from Peter Drucker.
Innovation is currently defined as “A new idea that has a favorable economic outcome”. The problem is that nobody can solve one equation with two unknowns, i.e., what’s a new idea? and what’s the economic outcome? By this definition, you can only identify innovation after it has occurred. So, it’s not very useful – in fact, it is a tragic definition and it must be scrapped immediately.

The Definition Of Innovation Must Change |

http://www.relationship-economy.com/2010/09/the-definition-of-innovation-must-change/

Value - Definition and More from the Free Merriam-Webster Dictionary

Middle English, worth, high quality, from Anglo-French, from Vulgar Latin *valuta, from feminine of *valutus, past participle of Latin valēre to be of worth, be strong — more at wield http://www.merriam-webster.com/dictionary/value
In our past posts we’ve talked a lot about ideas, the role they play in startups, how to nurture them and a whole lot more. All said and done, what is the value of an idea alone? As a serial entrepreneur having founded several of my own startups, as well as and having had even more business and product ideas that were initiated in one form or another, there remains an even bigger number of ideas that were never done, at least not by myself. Moreover, having worked mentoring hundreds of entrepreneurs, very rarely have I had my own ideas come to me through someone else.

What Is The Value Of An Idea? | Grow VC > Blog

http://www.growvc.com/blog/2010/06/what-is-the-value-of-an-idea-2/

Edison, Thomas A. quote - The value of an idea lies in the using of it....

But of the men who have used Edison's money and ideas, who have made it a life business to study his patents and then use them, evading the law, not a word! From Eighteen Hundred Seventy to Eighteen Hundred Ninety, Edison secured over nine hundred patents, or at the rate of one patent every ten days. Very few indeed of these patents ever brought him any direct return, and now his plan is to invent and keep the matter a secret in his "family." http://quotationsbook.com/quote/20071/
http://www.adweek.com/news/advertising-branding/talk-cheap-how-cheap-104300

Is Talk Cheap? How Cheap?

What is a consumer's two cents worth to a marketer? About 50 cents. BzzAgent, a Boston-based word-of-mouth marketing agency, has fixed that amount to a conversation by one of its 425,000 agents on behalf of a brand. "A 50

Seth's Blog: Finding inspiration instead of it finding you

One approach to innovation and brainstorming is to wait for the muse to appear, to hope that it alights on your shoulder, to be ready to write down whatever comes to you. The other is to seek it out, will it to appear, train it to arrive on time and on command. The first method plays into our fears. After all, if you're not inspired, it's not your fault if you don't ship, it's not your fault if you don't do anything remarkable--hey, I don't have any good ideas, you can't expect me to speak up if I don't have any good ideas... The second method challenges the fear and announces that you've abandoned the resistance and instead prepared to ship. http://sethgodin.typepad.com/seths_blog/2010/08/finding-inspiration-instead-of-it-finding-you.html

Value (economics) - Wikipedia, the free encyclopedia

http://en.wikipedia.org/wiki/Value_(economics) An economic value is the worth of a good or service as determined by the market. [ 1 ] The economic value of a good or service has puzzled economists since the beginning of the discipline. First, economists tried to estimate the value of a good to an individual alone, and extend that definition to goods which can be exchanged. From this analysis came the concepts value in use and value in exchange . Wealth maximization predicts that a person will choose to obtain the good or service in the place where it is cheapest, where the amount given up is the least.

Journal of Post Keynesian Economics, Vol. 8, No. 4 (Summer, 1986), pp. 623-631

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