Teenagers
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Generation Why? by Zadie Smith | The New York Review of Books
How long is a generation these days? I must be in Mark Zuckerberg’s generation—there are only nine years between us—but somehow it doesn’t feel that way. This despite the fact that I can say (like everyone else on Harvard’s campus in the fall of 2003) that “I was there” at Facebook’s inception, and remember Facemash and the fuss it caused; also that tiny, exquisite movie star trailed by fan-boys through the snow wherever she went, and the awful snow itself, turning your toes gray, destroying your spirit, bringing a bloodless end to a squirrel on my block: frozen, inanimate, perfect—like the Blaschka glass flowers. Doubtless years from now I will misremember my closeness to Zuckerberg, in the same spirit that everyone in ’60s Liverpool met John Lennon. At the time, though, I felt distant from Zuckerberg and all the kids at Harvard. I still feel distant from them now, ever more so, as I increasingly opt out (by choice, by default) of the things they have embraced.
John Sviokla is vice chairman of Diamond Management & Technology Consultants, Inc. He is a former professor at Harvard Business School in marketing, MIS, and decision sciences. You can read his previous blog posts for HBR.org here.
Continuous Brand Management for Generation 10:45 - John Sviokla
Eurovision : Lena avait peut-être déjà gagné des mois auparavant
Citoyens ! L’engouement des internautes était bien manifeste sur le web bien avant la finale de l’Eurovision pour la jeune Lena Meyer-Landrut qui a fait vibrer l’Europe samedi soir. Avec 218 000 fans sur Facebook , on sent que la chanteuse a de beaux jours devant elle. Après Abba, une nouvelle icône internationale ? Impossible cependant de prédire que tous les engouements web signifient une totale popularité “In Real Life”.
This question pops up everywhere, underlying concerns about “failure to launch” and “boomerang kids.” Two new sitcoms feature grown children moving back in with their parents — “$#*! My Dad Says,” starring as a divorced curmudgeon whose 20-something son can’t make it on his own as a blogger, and “Big Lake,” in which a financial whiz kid loses his Wall Street job and moves back home to rural Pennsylvania. A cover of The New Yorker last spring picked up on the zeitgeist: a young man hangs up his new Ph.D. in his boyhood bedroom, the cardboard box at his feet signaling his plans to move back home now that he’s officially overqualified for a job. In the doorway stand his parents, their expressions a mix of resignation, worry, annoyance and perplexity: how exactly did this happen? It’s happening all over, in all sorts of families, not just young people moving back home but also young people taking longer to reach adulthood overall.