publicité et médias
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(page 2 of 3) Google hopes Google TV will help it create revenue streams in addition to that from ads linked to searches conducted by computer users on PC Web browsers. Those ads contributed the bulk of the company's $23.7 billion in 2009 revenues. TV advertising in the U.S. accounted for $83 billion in spending last year, according to the Diffusion Group. If Google were able to grab even a small chunk of it, the company would tap a lucrative source of revenue.
Advertisers Give Google TV a Warm Reception - BusinessWeek
Comment les annonceurs perçoivent-ils la presse magazine ? Est-elle adaptée à leurs préoccupations ? Quel media est le plus efficace ? Les résultats de l'étude commanditée par l' APPM et Express Roularta Services * apportent des réponses mitigées.
annonceurs et médias / audace
A écouter, l'interview de Nicolas Voisin par Philippe Couve sur le modèle intéressant et très opportuniste de son Owni, site d'informations.
Nicolas Voisin, patron de Owni : "Le média, seul, n'a pas de pertinence économique". - mry - choses vues by Emery Doligé
Why Marketers Shouldn't Always Blame the Media - Advertising Age - News
Read the whole thing at AdAge →
Audiences Don't Pay for Content
The media industry needs to get healthy but we won't get there if we think about the Internet as the reason that consumers have stopped paying for content. Instead, we need to take a dispassionate view of mass media content and ask ourselves why the Internet is a reason that consumers should start paying for content. Only about 10 percent of the total information collected everyday in the newspaper's newsroom and features desk...is actually used in the paper, and yet, according to most surveys, the reader only reads 10 percent of what has gone into his paper.