Prescription vs Suggestions
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If social media warranted a mantra, it would sound something like this, "Always pay it forward and never forget to pay it back...it's how you got here and it defines where you're going."
Social Media's Critical Path: Relevance to Resonance to Significance - Brian Solis - The Conversation - Harvard Business Review
It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
On Tuesday morning, SEOmoz’s Rand Fishkin presented evidence at our SMX Advanced conference that there’s a high correlation between Facebook Shares and ranking well on search engines. In afternoon, the head of Google’s web spam team Matt Cutts said that Google doesn’t see Facebook Share data at all. An SEO-search engine catfight?