Lessons from the Komen Controversy. Brands beware.
The era of social advocacy is here, and you better be engaged, or the good work you’ve done for years can be placed in jeopardy in a minute. Just ask the Susan G Komen Foundation which is reeling due to a backlash fueled by social media. Consistent Stakeholder Engagement is Key to Protecting Brands During a Social Media Fueled Crisis. Overview. By Tom Rosenstiel and Amy Mitchell of the Project for Excellence in Journalism By several measures, the state of the American news media improved in 2010.
After two dreadful years, most sectors of the industry saw revenue begin to recover. With some notable exceptions, cutbacks in newsrooms eased. And while still more talk than action, some experiments with new revenue models began to show signs of blossoming. Critique des médias sur le web (juin-août 2010) OJD.
Vocabulaire de base. Benchmark. Digital Influence Basics. Avenir des médias.