Communities & public drive ROI analysis
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The Age Of Relevance
Editor’s note : This is a guest post submitted by Mahendra Palsule , who has worked as an Editor at Techmeme since 2009. Apart from curating tech news, he likes analyzing trends in startups and the social web. He is based in Pune, India, and you can follow him on Twitter .User Experience (UX)
A friend of mine, whose fairly young blog has been quite popular, had one thing to say about building an online network: “In no way does the 1980s adage, ‘if you build it, they will come’ philosophy work.” Really? Even when a dozen Tweeps follow you before you send a single Tweet? When it seems everyone from rescue dogs to Smurfette have thousands of friends on Facebook? 'Fraid so.
Critical Mass and Your Social Media Strategy Part I - Microsoft Advertising Blog - Microsoft Advertising Community
La formation cardiaque se fait grâce à un réseau de gènes communicant entre eux. Ce réseau moléculaire a été cartographié pour la première fois, et leur ressemblance avec les réseaux sociaux type Facebook est frappante. Cette découverte surprenante a été faite par un groupe de chercheurs mené par des scientifiques danois, et influera certainement sur notre compréhension des maladies cardiaques, mais aussi sur celle de maladies telles que la schizophrénie, l'autisme ou encore la démence. De plus, les résultats pourraient montrer la voie pour de nouveaux traitements tels que les thérapies cellulaires. Des chercheurs de l'Université de Copenhague, en collaboration avec l'Université Technique du Danemark, la Harvard Medical School et le Massachusetts Institute Of Technology ont analysé le développement cardiaque foetal, en utilisant des supers ordinateurs.
une histoire de coeur
Clustered Networks Spread Behavior Change Faster | Wired Science | Wired.com
Unlike infectious diseases and news, behavior change spreads faster through online networks that have many close connections instead of many distant ties. Redundancy is key, as people are more likely to engage in a behavior if they see many others doing it. “There has been a lot of theory about the difference between information and behavior spreading ,” said economic sociologist Damon Centola of the Massachusetts Institute of Technology, author of the study published Sept. 3 in Science . “We’ve assumed that they are the same, but you can imagine that behavior is not really like that, that you need to be convinced.” The research has important implications for people designing online communities intended to change or maintain a behavior, like weight watchers or online health communities, Centola said. To do the experiment, he created an internet-based health community and invited people already participating in other online health forums to join.
We’re all marketers now - McKinsey Quarterly - Marketing & Sales - Strategy
For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience.
We know the Venture Capitalists look for returns of 1000% on their investments. We also know that Corporate innovation (as reflected by the S&P 500) enjoys a long term median return rate of about 9-10% It follows to reason that all of the innovation that could return somewhere between 10% and 1000% goes largely un-capitalized. This does not mean that the innovation does not exist – it only means that it is invisible to any existing financial system, it is accounted as “intangible” – or worse, it shows up as a liability. Parents caring for children, Children caring for elderly parents, Mentors educating proteges, groups of people organizing, sharing knowledge, and growing families – all increase the net productivity of society.
Social Capitalism and The Innovation Bond
I’m working on developing ideas that originated when writing Engage . It didn’t make the deadline, but wanted to share them here with you for your review and also to seek your feedback… Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us ” as this enlivens a new era of community-focused marketing and engagement.
The Last Mile: The Socialization of Business
Phys. Rev. E 84, 011130 (2011): Social consensus through the influence of committed minorities
We show how the prevailing majority opinion in a population can be rapidly reversed by a small fraction p of randomly distributed committed agents who consistently proselytize the opposing opinion and are immune to influence. Specifically, we show that when the committed fraction grows beyond a critical value p c ≈10 % , there is a dramatic decrease in the time T c taken for the entire population to adopt the committed opinion. In particular, for complete graphs we show that when p p c , T c ~ln N . We conclude with simulation results for Erdős-Rényi random graphs and scale-free networks which show qualitatively similar behavior.A framework to measure a conversation based on approaches from social psychology and sociology. Beyond quantity of buzz, we propose measuring the context of conversation: the signal, person, role, and A framework to measure a conversation based on approaches from social psychology and sociology. Beyond quantity of buzz, we propose measuring the context of conversation: the signal, person, role, and ecosystem. More...
ROI= communities analysis
Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role? Social media isn’t something that can just be assigned to someone any more than you can just assign someone to be the homecoming king.
Identify the Right People to Manage Your Social Media Initiatives | Governing People
Cognitive scientists at Rensselaer Polytechnic Institute have reported that according to their recent studies simulating social networks , 10 percent is the critical mass for spreading ideas to the mass. If that proportion of the population emphatically embraces an idea, then there is a good chance for a mass follow. “When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas,” said researcher Boleslaw Szymanski, director of the Social Cognitive Networks Academic Research Center at Rensselaer Polytechnic Institute.
Critical mass – can it get lower than 10 percent? | Trendsspotting
I’ve been watching with interest, and some dismay, as a real kerfuffle has broken out in the WordPress community over the past few days surrounding the matter of copyright. At issue is interpretation of the GNU Public License (GPL), the " copyleft " license under whose terms WordPress software is released, how developers of premium themes offer their product, and also honouring the GPL. Among the many posts that have appeared with commentary and opinion on the issue, The Next Web summarizes the situation nicely: [...WordPress founder Matt] Mullenweg called out developers of “premium” themes for WordPress (the ones you have to pay for) that are not released under the GPL as ‘evil’. WordPress itself is released under GPLv2 , and Mullenweg feels that the products developed on top of WordPress (such as those premium themes) need to be GPL as well.
What is community worth to you? | Social Media Today
Despite the advances in integrating social media into business, the majority of companies Altimeter Group recently surveyed do not have standard frameworks in place to measure its value. This presentat Despite the advances in integrating social media into business, the majority of companies Altimeter Group recently surveyed do not have standard frameworks in place to measure its value. This presentation intend to give a framework to design social analytics for brands.