B2B
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La communication digitale d’entreprise | Délits d'Opinion
Troisième volet de notre chapitre sur Internet et les nouveaux modes de consommation, Délits d’Opinion a rencontré Laurent François, Digital Influence Strategist pour Ogilvy Public Relations. Délits d’Opinion : La vente par Internet sur des sites de ventes privées reliant des consommateurs s’invitant entre eux et des distributeurs tend à exploser. Dans le même temps se multiplie également des sites où des consommateurs se vendent des produits entre eux ou s’échangent des conseils sur des biens ou des services : comment interpréter cette tendance ?Fortune 500
35% of the Fortune 500 corporations have an active Twitter account and 23% have a “public facing” corporate blog . That’s according to a study, titled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.” Other highlights below: 1. Insurance industry is Twitter savvy: The insurance industry is found to be the most Twitter active among the others. This probably doesn’t come as a surprise as we last learned how an insurance company used Facebook to determine a client’s health status and denied her insurance claims.
The debate of whether social media is effective for B2B companies has existed for a long time. There are very valid questions about social media’s relevance to business, and its ROI . While it is indeed harder to relate B2B companies to social media, there are huge opportunities to look into.