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Just as guest blogger Beth Hayden and I were going to press with the Pinterest post on Monday, the s**t hit the fan. This blogger and that blogger have been raising legitimate concerns about Pinterest’s Terms of Service and copyright infringement. There is enough worry out there that I felt it necessary to follow up.
today we have an awesome guest post from our expert partner Nicole Leedham from Black Coffee Communication . she is helping us with media kits and selling advertising on your site. this information is so helpful, thank you nicole! When you make the decision to accept advertising on your website, it can be a bit daunting to work out how to attract the right advertisers (at the right price). And, there often seems to be approximately 16 kabillion websites competing for that same marketing dollar. Selling advertising really isn’t much different to selling your thing – it still involves finding your USP (Unique Selling Point), identifying target audience and talking about benefits , not features - so if you start with that mindset, developing your media kit shouldn’t be too hard. The first step is to develop a media kit to attract potential advertisers.
If you’ve written for a print publication, you’ve had the bittersweet experience of submitting a story and having your headline written for you. It’s great, because another human being has to go through the agonizing experience of writing the perfect headline for your story. It’s also horrible, because this little baby that you’ve nursed and cradled and nurtured to perfection is now turned over to a perfect stranger, who for all you know will mangle it with a clunky humdrummer.