Resources for Designing a Political Ad Campaign Project. Metro High School students working "TIP" voter in the 2012 election. Credit: Abby Benedetto I learned that you can lie and people will believe you. -- Greg, an eleventh grade student. This statement would shock most people but his teachers were proud. Greg, a student at Metropolitan Arts and Technology High School in San Francisco (an Envision School), and his classmates had just finished presenting their California Proposition Campaign Ads. The Political Campaign Ad project was originally created by the Communications Academy at Sir Francis Drake High School in California’s San Anselmo. The Assignment The Political Campaign Ad Project has been adapted by the Metro since the election of 2006. You have spent the past several months taking a hard look at how the media employs persuasive techniques in targeted ways to try and change the public’s mind about people and issues.
Successful projects often have an authentic audience. The Resources. Analyzing Political Ads: Lesson Plans (Media Literacy Clearinghouse) The Living Room Candidate. Lesson Idea: 2012 Election Campaign Ads. Teachers can use this opportunity to teach the Propaganda Techniques commonly used in campaign attack ads by candidates and incumbents running for office in a way that will engage students’ technological and creative interests. The seven common propaganda techniques and brief descriptions of each are as follows: · Transfer – Using popular symbols to create a positive connection between that image and the candidate.
It can also be used to connect a negative image to the opponent to create a negative connotation. · Glittering generalities – Uses very vague language that seeks to create an overall positive effect on the viewer to appeal to a variety of their interests. · Testimonial – Support or endorsement from a well-known public figure or celebrity. · Mudslinging – Much like how it sounds, this technique is used to cast the opponent in an unflattering way. Objective Materials · Computer with internet access · Projector or smart board to stream videos Vocabulary · Propaganda · Endorsement · Media.
The :30 Second Candidate: Historical Timeline: 1939 to 1954. Camparing Campaign 2012 Magazine Covers. 1. Who are the audiences for each publication? How do you know; what are the clues? 2. How do expressions and body language contribute to communicate meaning in each cover? 3. What is the first thing that grabbed your attention? 4. 2012 Frank W. 1. 2. 3. 4.