Ad giant Interpublic invests in mobile-rewards startup Kiip. Not all players are the same!
Join GamesBeat's Dean Takahashi for a free webinar on April 29th that will explore why players leave Free to Play games and how you can change this. Sign up here. Play games. Win rewards. That simple slogan has created a big business for Kiip, which offers rewards for gamers on mobile devices at the moment of an achievement. And that, in turn, has enabled Kiip to raise money from Interpublic, a global advertising holding company. San Francisco-based Kiip has also entered into a strategic partnership with IPG, whose holdings include the IPG Media Lab (which creates experimental advertisements) and IPG Media Brands, which will introduce top-tier marketers to Kiip, chief executive Brian Wong (pictured right, in the center) told GamesBeat. “IPG is one of the big four firms that control most of the advertising in the world,” said Wong. Kiip gives a reward such as a $5 Starbucks digital coupon when someone achieves a milestone in a game.
Le concept. Vous seul, le client, êtes le mieux placé pour apprécier un travail ou une prestation.
Nous vous incitons à faire votre retour sur le site. Tous les avis, même critiques sont publiés. Le bouche à oreille est au coeur de notre démarche. Quand il s’applique de manière individuelle et subjective, il peut sembler imparfait. Quand plusieurs clients viennent compléter des témoignages déjà existants sur un professionnel, on parle de bouche à oreille collectif et cette qualification représente un gage de confiance. Nous surveillons chaque « évaluation » et prenons contact avec les 2 parties si besoin. Nous invitons tous les utilisateurs de Bilik à nous faire découvrir d’autres professionnels qui les ont enchantés en leur parlant de notre réseau.
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing. Executives certainly know what social media is.
After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects. Yet the vast majority of executives have no idea how to harness social media’s power.
Companies diligently establish Twitter feeds and branded Facebook pages, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty. We believe there are two interrelated reasons why social media remains an enigma wrapped in a riddle for many executives, particularly nonmarketers. What we hope to do here is to demystify social media. In short, today’s chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations.
Pinterest drives more revenue per click than Twitter or Facebook. If you’re an e-commerce marketer and you’re not already on the Pinterest bandwagon, you need to hop on it as soon as you can.
Pinterest is the first social network that’s delivering not only lots of traffic but also real revenue and lots of new customers. I know this because my own company, Convertro, tracks marketing performance for our clients across various channels, including Facebook, Twitter, Pinterest, and others, to find out which perform best in terms of driving revenue. Our latest data shows that Pinterest is the fastest growing social media traffic source for e-commerce websites in terms of revenue. (Full disclosure: We have no relationship with Pinterest.) In Q2 2011 Pinterest.com represented 1.2% of social media revenue for e-commerce sites. Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops. It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has declined pretty rapidly.
The latest data from Nielsen’s Global Trust in Advertising Survey shows just how dramatic this decline is: while 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009. La prochaine révolution ? Faites-la vous même ! Cette semaine, InternetActu s'intéresse au bricolage, pour essayer de comprendre comment le numérique le transforme.
Après avoir regardé comment celui-ci est devenu une composante essentielle de notre activité via les travaux de l'anthropologue Philip Ely, et chercher à comprendre pourquoi les gens bricolent avec le spécialiste de la question Eric von Hippel, observons maintenant ce que les gens font quand ils bricolent. Do Social Media Postings Always Require a Brand Response? Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
The social media customer service software provider asked about user attitudes toward companies that left their questions on Facebook and Twitter unanswered; most said they would be at least a little bit angry, including over a quarter who would no longer do business with the company. At the same time, nearly 28% said they understood that companies don’t have time to respond to each consumer.
Brands may run into an even bigger problem, however, if potential customers see others’ questions going unanswered: just 11.7% said they wouldn’t care if they noticed this on a social media page, while the rest would be at least somewhat put off about buying from a company that ignores its customers. Le nouveau buzz (malgré lui) de Free Mobile. 01net le 12/01/12 à 11h45 Un buzz dont Free se serait bien passé...
En quelques heures, le nom d'une jeune femme est devenu aussi célèbre que celui de son employeur. Alors qu'elle postait des commentaires négatifs sur les pages de fans de SFR et de Bouygues Telecom, la blogueuse amatrice s'est fait repérer par les concurrents du nouveau venu sur la téléphonie mobile. Il faut dire que la maladroite publiait ses commentaires sous son véritable nom, tout en laissant sa page Viadeo en accès public. Dans les forums, Bouygues et SFR ont tôt fait de la recadrer, la livrant par là même en pature aux intenautes.