Brian Solis
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Brian Solis - PR 2.0
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose. As a result, each screen requires the thoughtful development of an engaging or entertaining experience. Mark Zuckerberg by Brian Solis
Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency in Ventura, California . Solis also held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick . In the 1990s, he began to engage with message boards , communities and early blogs. [ 2 ]