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Alternate Reality Game

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Rabbit Holes

I love bees. I am Trying to Believe. HBO - True Blood Marketing Campaign - Case Study. Why So Serious? Sites de "Why So Serious" Why So Serious? A Marketing Transmedia Campaign - Case Study. L'oeil de Ninon. Conspiracy For Good. Bing | Decode Jay-Z Case Study. Ingress. Pandemic 1.0 | Lance Weiler. “A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. A short film was positioned at the center of the experience. The response to Pandemic 1.0 at the Sundance Film Festival last week was amazing. Mission Control – uses data viz (Jeff Clark) and software (Mark Harris and Vectorform) to track the story which unfolds in real-time over a 120 hours.

The Memorial Room provides a look at those who are infected. Photos by Elaine Zelker Online players match assets to unlock items hidden in Park City. Behind Pandemic 1.0 from Turnstyle News on Vimeo. Pandemic. ALTS-MINDS. VIDÉO : Alt Minds, la 'fiction totale' The Beast (game) An ARG is a game which deliberately blurs the line between the game and the real world. Players investigate the world of the game using the same tools with which they interact with the real world such as websites, email, telephone conversations and even in-person discussions with actors playing game characters.

The mantra of The Beast, and most other ARGs, is "This is not a game. " When a player reads a character's blog, or looks at his employer's website, or even speaks to him on the phone, the character never indicates that he is anything but what the game says he is, whether that's a professor of biology, a kidnapped child, a DP artist, or a robot bounty hunter. The Beast was set in the year 2142, 50 years after the events chronicled in A.I. There were three overlapping entry points to the game, or "rabbit holes" in ARG parlance. Each rabbit hole led to questions about Jeanine Salla, especially since one would not expect a film made in 2001 to require the services of a robotherapist.