Curation & marketing

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There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about.

A Marketer’s Guide to Content Curation | Power Tools for Thought Leaders

http://e1evation.com/tools/2011/12/a-marketers-guide-to-content-curation/
http://www.blissmo.com/philosophy/ At blissmo, we work with expert curators, leverage resources including the EWG "Skin Deep" database on the safety of cosmetics, and otherwise do our research to introduce you to exceptional products that are safer, healthier & better than conventional alternatives. What does that mean?

s curation philosophy | blissmo

Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. http://www.bethkanter.org/curate-listen/

Content Curation Is Listening and Engaging | Beth’s Blog

http://www.forbes.com/sites/gyro/2011/08/02/curation-is-more-than-integration/ The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule.

Curation is More Than Integration - Forbes

La curation et le personal branding c'est possible ! | E-Reputation de la veille

http://www.e-reputationdelaveille.info/?p=761 Véritable pratique métier pour certains, pillage des contenus du web pour d’autres, la curation est l’un des mots de l’année 2011.
Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. http://www.socialmediaexplorer.com/social-media-marketing/is-content-curation-the-new-community-builder/

Is Content Curation the New Community Builder? | Social Media Explorer

http://www.emarketer.com/Article.aspx?R=1008327&dsNav=Ntk:basic%7Ccontent+curation%7C1%7C,Rpp:25,Ro:-1

Sharing Content to Show Thought Leadership - eMarketer

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects.
Content is the currency of the social web.

What is Content Curation?

http://www.michielgaasterland.com/content-marketing/what-is-content-curation-and-how-it%e2%80%99s-useful-to-you-and-your-network/
As many of us know, in the social media marketing game content is king! Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us.

Content Curation versus Content Creation | Uptown Treehouse Blog

https://uptowntreehouse.com/blog/2011/03/content-curation-versus-content-creation/
Life is good for the traveller who knows where they are going. There are dozens of great and useful sites online where you can see everything from reviews of hotels to side by side comparisons of airfares from one destination to another. Planning a trip to San Francisco was never so easy ... but what if you haven't answered the first and most important question of where you want to go?

Influential Marketing Blog: Why The Future Of Travel & Destination Marketing Is All About Curation

Much of Buddhist philosophy centers around this same idea, this balance between what’s being phrased as “intention” and “attention” – our intentional curiosity about knowledge and growth, and our choice of where to focus our awareness, what to pay attention to.

The new billion-dollar opportunity: real-time-web curation - scobleizer's posterous | Web Content & Digital Curation | Scoop.it

How to use content curation to add value to your own website | Econsultancy

If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original. As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results.

Content Strategy: How and Why to Curate Content

Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?”
Like many digital marketers, I consume and create large amount of content daily.

Why Attention is the New Currency Online | Business 2 Community