Content Pandemics and the Impetus for Enterprise Content Curation. The age of ferocious mediocrity is upon us.
Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, in fact, what I refer to as a content pandemic. Classically a pandemic refers to a virus that has attributes like passing from species to species, affecting wide spread regions, and having an aggressive evolutionary lifecycle which makes it difficult to treat.
We can look at mediocre content the same way. When we made the tools available to self-broadcast, we let the Genie out of the bottle. But what does this mean to the enterprise? On Wednesday Feb 22 edition of #Bizforum Twitter chat, we debated the Role of Content Curation in the Enterprise. Pepsi to Provide Free Music Downloads on Twitter. Pepsi will begin curating new music for fans on Twitter through a year-long partnership with the messaging platform, both companies announced Wednesday.
The "Live for Now Music" initiative is an extension of Pepsi's recently launched "Live for Now" global campaign, will offer free music downloads, music videos and a series of pop-up concerts this summer and fall. Every Wednesday for the next 52 weeks, Pepsi will offer videos providing an overview of the artists, music and music news trending on Twitter that week. In addition, @pepsi will offer free downloads from the Amazon MP3 store for fans who follow the brand on Twitter and use the hashtag #PepsiMusicNOW in their tweets.
The brand will also use Twitter to announce pop-up concerts, which it will offer on-demand afterward for fans who want to watch it later. The deal comes about two weeks after Twitter announced another long-term deal with ESPN to create custom ad programs around major sporting events. Building Thought Leadership through Content Curation. A Marketer’s Guide to Content Curation. Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation.
Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. S curation philosophy. Content Curation Is Listening and Engaging. Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.
But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. Curation is More Than Integration. The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule.
Trust me. There are enough people running around the marketing world babbling about “curating,” that it won’t be long before Dogbert or the Pointy-Haired Boss skewer us all for using language that no real human being would ever utter. We hear a term like “curate” crop up in a few business conversations. We assume it’s the hot new topic, and thus begin employing it in our conversations, whether we understand it, or not. We’ll use it as a noun, a verb, an adjective.
When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. A conversation is not like an exhibit hall. Learn more at gyro.com. The 30 Best Content Curation Resources for Marketers and Business Pros. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting.
My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. La curation et le personal branding c'est possible ! Is Content Curation the New Community Builder?
Content curation has drawn my interest.
I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Sharing Content to Show Thought Leadership. Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments.
Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects. What is Content Curation? Content Curation versus Content Creation. As many of us know, in the social media marketing game content is king!
Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us. For most brands, the first question that must be answered before starting a social media strategy is “Where do we find good content to post about?” Creating content can be very expensive and time consuming. Most marketers cannot rely on their own content alone to fill an editorial calendar and to keep the conversation moving forward. Instead, you have to play the role of curator to ensure people find value in following your brands’ feeds. At Uptown Treehouse, we are responsible for reaching technologists and software developers on behalf of our Microsoft clients.
Amongst the two communities that we manage on behalf of Microsoft we are responsible for 20 Tweets and 5 Facebook posts every day. RSS Feeds: Twitter Lists: Google Alerts: Facebook Lists: Twitter Searches: Why The Future Of Travel & Destination Marketing Is All About Curation. February 15, 2011 | 4 Comments Life is good for the traveller who knows where they are going.
The new billion-dollar opportunity: real-time-web curation - scobleizer's posterous. How to use content curation to add value to your own website. If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original. As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers.
So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert? I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator. Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place.
No, I’m not suggesting you have to publish curated content on your own site or sites, although you can. 1. First, it allows you to find the best of the best in one place. Content Strategy: How and Why to Curate Content. Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority.
Here’s how. Content Curation – How Infopreneurs Can Quickly Add Value. Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic. Why Attention is the New Currency Online.
Like many digital marketers, I consume and create large amount of content daily. Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. 6 Ways to Use Curation for B2B Social Media. One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers.
Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it. Another way to curate content is to present content that is all about a single theme. Again, this would only be the best content about the theme, or maybe the most interesting or thought-provoking. 1. 2. Content Curation Has Taken Center Stage as Marketing Strategy per Study Results From HiveFire. What Is Content Curation? If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy.
Content-Curation-2. Content Curation – The Cure for What Ails Pharma Social Media? Hi gang – Sorry for the light posting schedule. Truth is, I haven’t been at my desk for more than 2 days straight since the beginning of 2011, which puts a crimp in my creativity. I’ve got PLENTY of ideas but not enough time to suss ‘em out enough for the blog. Yet. Meanwhile, I really dig this guest post, authored by my colleague Chris Iafolla, who also writes the blog PRforPharma, which focuses on the unique challenges faced by pharmaceutical companies when diving into social media.