Curation & marketing

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The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, in fact, what I refer to as a content pandemic. Classically a pandemic refers to a virus that has attributes like passing from species to species, affecting wide spread regions, and having an aggressive evolutionary lifecycle which makes it difficult to treat. Content Pandemics and the Impetus for Enterprise Content Curation Content Pandemics and the Impetus for Enterprise Content Curation
Pepsi to Provide Free Music Downloads on Twitter Pepsi will begin curating new music for fans on Twitter through a year-long partnership with the messaging platform, both companies announced Wednesday. The "Live for Now Music" initiative is an extension of Pepsi's recently launched "Live for Now" global campaign, will offer free music downloads, music videos and a series of pop-up concerts this summer and fall. Every Wednesday for the next 52 weeks, Pepsi will offer videos providing an overview of the artists, music and music news trending on Twitter that week. In addition, @pepsi will offer free downloads from the Amazon MP3 store for fans who follow the brand on Twitter and use the hashtag #PepsiMusicNOW in their tweets. The brand will also use Twitter to announce pop-up concerts, which it will offer on-demand afterward for fans who want to watch it later. The deal comes about two weeks after Twitter announced another long-term deal with ESPN to create custom ad programs around major sporting events. Pepsi to Provide Free Music Downloads on Twitter
Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. A Marketer’s Guide to Content Curation | Power Tools for Thought Leaders A Marketer’s Guide to Content Curation | Power Tools for Thought Leaders
s curation philosophy | blissmo At blissmo, we work with expert curators, leverage resources including the EWG "Skin Deep" database on the safety of cosmetics, and otherwise do our research to introduce you to exceptional products that are safer, healthier & better than conventional alternatives. What does that mean? Think products from brands like: If you know these brands, you probably love these brands because the quality of their products is outstanding - and their products are safer, healthier & better for you, your family & your planet. What do we mean by "safer, healthier & better"? When evaluating a product, we look at several factors including:Organic. s curation philosophy | blissmo
Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Content Curation Is Listening and Engaging

Content Curation Is Listening and Engaging

Curation is More Than Integration The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule. Trust me. There are enough people running around the marketing world babbling about “curating,” that it won’t be long before Dogbert or the Pointy-Haired Boss skewer us all for using language that no real human being would ever utter. We hear a term like “curate” crop up in a few business conversations.

Curation is More Than Integration

The 30 Best Content Curation Resources for Marketers and Business Pros When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. The 30 Best Content Curation Resources for Marketers and Business Pros
La curation et le personal branding c'est possible ! | E-Reputation de la veille La curation et le personal branding c'est possible ! | E-Reputation de la veille 最近、酵素ダイエットという手法が、ダイエットの種類の中で大きな割合を占めるようになりました。狭義には、今、ネット通販などで人気の酵素ドリンクを用いたダイエットのことですが、原理から考えると、これを使ったダイエット方法だけが酵素ダイエット、ではありません。 りんごダイエットや朝バナナダイエットも、りんごやバナナに含まれる酵素作用を利用したダイエット方法です。 ただ、食事をひとつのもので偏らせるのはよくないので、方法に気をつけなければいけません。 酵素ドリンクを使った短期間ダイエットとして、「ファスティング」があります。
Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder?

Sharing Content to Show Thought Leadership
As many of us know, in the social media marketing game content is king! Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us. For most brands, the first question that must be answered before starting a social media strategy is “Where do we find good content to post about?” Creating content can be very expensive and time consuming. Most marketers cannot rely on their own content alone to fill an editorial calendar and to keep the conversation moving forward. Instead, you have to play the role of curator to ensure people find value in following your brands’ feeds. Content Curation versus Content Creation | Uptown Treehouse Blog Content Curation versus Content Creation | Uptown Treehouse Blog
February 15, 2011 | 4 Comments Life is good for the traveller who knows where they are going. There are dozens of great and useful sites online where you can see everything from reviews of hotels to side by side comparisons of airfares from one destination to another. Why The Future Of Travel & Destination Marketing Is All About Curation
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings? The new billion-dollar opportunity: real-time-web curation - scobleizer's posterous | Web Content & Digital Curation
How to use content curation to add value to your own website If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original. As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers. So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert? I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator.

Content Strategy: How and Why to Curate Content

Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how.
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Content Curation – The Cure for What Ails Pharma Social Media?