Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003. Ignition. Storify · Create social stories. Outreach. Dl/Social-Signal-Experiment.pdf. Social Cases. SM-ViralWorks. Google+: A few big improvements before the New Year. Today we’re pleased to announce a goodie basket full of Google+ features and functionality for you to unpack and enjoy over the holidays. Some of these were on nearly everyone’s wishlist... and some we hope will be welcome surprises. These features will be rolling out over the next couple of days, and we hope you’ll find them useful this holiday season and beyond. Pump up (or down) the volume! Sometimes important posts you wouldn’t want to miss from close friends or family can get lost amongst posts from others who post dozens of times a day.
We’re adding fine-grained controls that will enable you to “graphic-equalize” and fine-tune your stream. When viewing the stream for a particular circle, you’ll now see a slider at the top that lets you adjust how posts from that circle should be blended into the main stream. More useful and attractive notifications One of the most useful and valuable features of the redesigned Google bar is the red notifications indicator. Google+ Notifications. Twenty-Nine-Year-Old Hearsay Social CEO Clara Shih Joins Starbucks Board Of Directors. Untitled. Google+ Pages, Google Direct Connect, and You – The Future | Market & Convert. It’s finally true. The moment we’ve all been waiting for. That mark in internet history that shall be known forever as the day Facebook shook on its base. Lol. Not really. But a little over 24 hours ago, Google announced Google+ Pages for business, one of the most eagerly awaited pieces of its infant social project.
Back when Google+ launched in invitation-only Beta mode, tons of business, bands, and blogs rushed to create business accounts. We debated on Social Media Guerilla if Should Your Small Business Invest In Google+? Now, it’s time to get fully engaged in Google+ and dedicate as much as possible of your social media budget towards it. As you watch Bradley talk about how Google sees Plus as a way for them to learn more about their users and how to improve their experience using Google Products, which product specifically comes to mind? Direct Connect takes advantage of HTML5 “rel” markup to establish a relationship between your Google+ Page and your company’s website.
Types of Social Media Content to Boost SEO. I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. How Social & SEO Are Linked Let’s start with the obvious: social media builds links.
In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field. If one site is getting thousands of social shares, it sends three clear messages about your site to search engines: Your site is activeYour site is currentYour site is invested in the needs of your audience Search engines boil down to one basic concept: helping users find what they’re looking for. StumbleUpon's Mobile Growth Rockets 800%; Company Unveils Major Redesign With 250 Brand Partners. StumbleUpon, the discovery engine that enables its users to "Stumble" onto personalized web content, unveiled a major redesign Monday, introducing a slew of upgrades that include a streamlined interface, recommendation improvements, and the addition of brand channels.
But what's really driving the overhaul isn't some product-cycle deadline--it's StumbleUpon's mobile growth, which has rocketed 800% in the last year, becoming core to the company and its future business potential. "We're doing a complete relaunch of the site, and a lot of it is inspired by our mobile experience," says CEO Garrett Camp. "It's basically because of our mobile traction. That streamlined experience, which is simpler and without complexity, has really resonated with users. We wanted to take what we learned from mobile and bring that to the web. " "Mobile is going to be big [for us]," Camp says. Such rapid growth led to the site's revamp--it also gives some insight into the advertising potential for StumbleUpon. Survey: Inbound Marketing Cost Per Lead Is 60% Lower Than Outbound. So, how can your organization lower its marketing costs by 60%?
Two years of data are clear: Do inbound marketing . HubSpot's 2010 State of Inbound Marketing report , being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing ( Social media , blogs , PPC , SEO ) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).
This year's cost-per-lead results are remarkably consistent with the 61% lower cost per lead that we found a year ago when we conducted the same survey . Other key findings of the 2010 State of Inbound Marketing report: How Social Media Helped Kate Spade Become a Global Brand. If our play-by-play coverage is any testament, Kate Spade New York ranks among the strongest brands in the online marketing space. From Twitter and Tumblr to Instagram and online video, we've been consistently impressed with the quality and strength of voice the fashion and lifestyle label has brought to each new platform. We're not alone: Luxury research and advisory firm L2 ranked Kate Spade second in its third annual Digital IQ Index in the fashion category, just behind Burberry. Four years ago, the label's future was less certain. Founders Kate and Andy Spade left the company in mid-2007, less than a year after it was acquired by Liz Claiborne for $124 million.
Deborah Lloyd, formerly of Banana Republic and Burberry, was brought on as president and chief creative officer shortly thereafter, and Craig Leavitt, now CEO of Kate Spade, joined the company as co-president and chief operating officer in 2008. What was Kate Spade like when you came on board in 2008? We are. Absolutely. How a photographer generated over $100,000 through Facebook. When I asked Craig Finlay how Facebook became a major lead generator for his wedding photography business, he interrupted me mid-sentence. “It’s not a major lead generator,” he said. “It’s the entirety of the business.” Finlay’s experience is a neat case study in the power of social marketing. Up until 2010 or so, photography had been mostly a hobby.
He was an avid practitioner of urban exploration, a term for photographers who enter — oftentimes illegally — abandoned buildings and urban structures to photograph their interiors. I accompanied Finlay on one of these trips in 2009, sneaking into a small-town Illinois college that had been abandoned for more than a decade. The experience had been surreal, and I stood back as Finlay methodically moved from room to room, snapping pictures of classrooms that seemed to have been evacuated suddenly without any regard for what was left behind.
The way Finlay described “this Facebook thing,” it seemed like it had occurred mostly on a whim. INFOGRAPHIC: Here's How To REALLY Use LinkedIn. How To Get TechCrunch'd. Www.webmarketing123.com/wordpress/wp-content/uploads/2011/11/Webmarketing123_Digital-Marketing-Report-Infographic_2011.pdf. EdgeRank Checker | Check your Facebook Page's EdgeRank. Is Facebook really a valid B2B marketing channel? | Coast Digital Blog. Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable in a B2B setting.
In this post I will be looking at the validity of Facebook as a B2B marketing channel, although our new guide to social media will explore in depth the application of traditional marketing theories in a social media context. Perceptions of Facebook In the past Facebook has been highlighted as incompatible with B2B marketing. Many highlight that Facebook was not designed as a business environment and because it is so highly social, being interrupted with commercial messages can ruin the experience and negatively affect brand image.
Why it should still be considered.