social media marketing
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Today we’re pleased to announce a goodie basket full of Google+ features and functionality for you to unpack and enjoy over the holidays. Some of these were on nearly everyone’s wishlist... and some we hope will be welcome surprises. These features will be rolling out over the next couple of days, and we hope you’ll find them useful this holiday season and beyond. Pump up (or down) the volume! Sometimes important posts you wouldn’t want to miss from close friends or family can get lost amongst posts from others who post dozens of times a day.
Clara Shih, the twenty-nine year old founder of Hearsay Social , a SaaS dashboard for national businesses and their local branches to manage Facebook, LinkedIn, Google+ and Twitter pages, has been appointed to the Starbucks Board of Directors. A former Google, Microsoft and Salesforce employee Shih, founded Hearsay Social with Microsoft staffer Steve Garrity. Shih says that as she was writing the book The Facebook Era , she saw that there was a market to better serve corporate-local brands. Clearly that caught the attention of mega-brand Starbucks and founder and CEO Howard Schultz. Shih joins fellow board members Schultz, Allen & Company’s William Bradley, Ariel Capital Management Mellody Hobson, Juniper Networks’ Kevin Johnson, PepsiCo’s Olden Lee, Kissinger Associates’ Joshua Cooper Ramo, Trinity Ventures’ James Shennan, Jr., Colgate – Palmolive Company’s Javier Teruel J.C.
It’s finally true. The moment we’ve all been waiting for. That mark in internet history that shall be known forever as the day Facebook shook on its base. Lol.
I’ve written often about the benefits of going viral in both content and marketing strategies . Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. How Social & SEO Are Linked Let’s start with the obvious: social media builds links. In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field.
StumbleUpon , the discovery engine that enables its users to "Stumble" onto personalized web content, unveiled a major redesign Monday, introducing a slew of upgrades that include a streamlined interface, recommendation improvements, and the addition of brand channels. But what's really driving the overhaul isn't some product-cycle deadline--it's StumbleUpon's mobile growth, which has rocketed 800% in the last year, becoming core to the company and its future business potential. "We're doing a complete relaunch of the site, and a lot of it is inspired by our mobile experience," says CEO Garrett Camp.
So, how can your organization lower its marketing costs by 60%? Two years of data are clear: Do inbound marketing . HubSpot's 2010 State of Inbound Marketing report , being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing ( Social media , blogs , PPC , SEO ) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).
If our play-by-play coverage is any testament, Kate Spade New York ranks among the strongest brands in the online marketing space. From Twitter and Tumblr to Instagram and online video , we've been consistently impressed with the quality and strength of voice the fashion and lifestyle label has brought to each new platform. We're not alone: Luxury research and advisory firm L2 ranked Kate Spade second in its third annual Digital IQ Index in the fashion category, just behind Burberry. Four years ago, the label's future was less certain.
When I asked Craig Finlay how Facebook became a major lead generator for his wedding photography business, he interrupted me mid-sentence. “It’s not a major lead generator,” he said. “It’s the entirety of the business.” Finlay’s experience is a neat case study in the power of social marketing. Up until 2010 or so, photography had been mostly a hobby. He was an avid practitioner of urban exploration, a term for photographers who enter — oftentimes illegally — abandoned buildings and urban structures to photograph their interiors.
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. With just a little bit of effort you will see how the powerful social site can help you market yourself and your business far more than you imagined. With help from the LinkedIn guru himself, Lewis Howes , we have enrolled you in our basic LinkedIn boot camp training to give you the fundamental tools necessary to use the site for all your business and personal marketing needs.