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Waitrose: Twitter backlash The supermarket chain launched its campaign on Monday (17 September) with a tweet that asked shoppers to complete the sentence, "I shop at Waitrose because..." Waitrose has taken the satirical replies in good humour and thanked people for their funny tweets with a spokeswoman saying "it certainly provoked a reaction but we like to hear what people think".
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media . The social media marketing firm, which was recently acquired by Salesforce , looked at 320 Twitter handles from the world's biggest brands from Dec. 11, 2011 to Feb. 23, 2012. Among the findings : Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren't taking advantage of this phenomenon and, on average, only 19% of the brands' tweets were published on the weekend. If a brand spaced its tweets out evenly throughout the week, then 28.6% should occur on the weekends.
I am still hearing this deep and meaningful question at dinner parties, social moments and musings.
Posté par Alexis Christoforou le 10 février 2011
Twitter continue sa croissance à un rythme soutenu. Pour mettre à jour vos belles prez SoshalMedia, voici quelques données apportées par la version 2010 de l’étude Sysomos.