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Waitrose: Twitter backlash The supermarket chain launched its campaign on Monday (17 September) with a tweet that asked shoppers to complete the sentence, "I shop at Waitrose because..." Waitrose has taken the satirical replies in good humour and thanked people for their funny tweets with a spokeswoman saying "it certainly provoked a reaction but we like to hear what people think".
Waitrose Twitter campaign hijacked by 'upper class' jibes
Sorry, Marketers, You're Doing Twitter Wrong [REPORT]
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media . The social media marketing firm, which was recently acquired by Salesforce , looked at 320 Twitter handles from the world's biggest brands from Dec. 11, 2011 to Feb. 23, 2012. Among the findings : Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren't taking advantage of this phenomenon and, on average, only 19% of the brands' tweets were published on the weekend. If a brand spaced its tweets out evenly throughout the week, then 28.6% should occur on the weekends.
jeffbullas
I am still hearing this deep and meaningful question at dinner parties, social moments and musings.
Twitter continue sa croissance à un rythme soutenu. Pour mettre à jour vos belles prez SoshalMedia, voici quelques données apportées par la version 2010 de l’étude Sysomos.