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Selon l'étude européenne "Orange Exposure" (TNS Sofres) en France, les adolescents déclarent suivre en moyenne 98 marques sur Facebook. L’étude Orange Exposure mesure les usages de l’internet mobile chez les adolescents âgées de 11 à 17 ans. Près d’1 adolescent sur 2 accède à internet sur son mobile en France (65% en Espagne et 69% au Royaume-Uni), la majorité possédant un smartphone (66%). Cette étude établit clairement que le mobile est au centre de leurs usages média. Le mobile est pour les adolescents français leur écran préféré : 64% des adolescents le préfèrent aux autres écrans car « c’est le mien et celui de personne d’autres donc je peux faire ce que je veux, quand je veux avec ». Et pour 92% d'entre eux, « cela leur permet d’avoir un accès à tout dans leur poche ».
Les ados français suivraient 98 marques sur Facebook - ETUDE
FB controversy
SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts
If you have a business fan page, y ou want those fans to see your posts, right ? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts. (Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever , which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta.
En 5 ans, Facebook est devenu une arme de communication massive et les marques ne s’y sont pas trompées. 500 millions d'utilisateurs dans le monde, avec 200 millions de nouveaux utilisateurs sur la dernière année. En mai 2010 Facebook devance Google aux USA en terme de traffic. 15% du temps passé sur Internet est sur Facebook, la moyenne de temps passé serait de 55 minutes par jour, et un utilisateur a 130 amis en moyenne. Facebook est devenu un phénomène culturel: la sortie ce jour du film de David Fincher The social network et la polémique en témoigne...Il semblerait que les créateurs du réseau social pensent à tout et se qualifient eux-même "d'ingénieurs le jour, et sociologues la nuit" développant de nouvelles fonctionnalités, social plugins tels que I Like et Places, une e-boutique pour Pampers avec Amazon et qui font les beaux jours des marques.
Facebook et les relations aux marques - ETUDE
The Thin Line Between Liking a Brand and Liking Its Social Marketing
Liking a brand is not necessarily an invitation to marketFacebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1.
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Unless you’ve been under a rock like the guy in the Geico commercial, then you have probably noticed that a lot of changes have been happening on Facebook, particularly to the fan pages. Here is a look at how you can take advantage of these changes and use them to market to your targeted audience. 1. Using Facebook as a Fan Page This is by far one of the most powerful changes, in my opinion, to fan page functionality.
7 Tips and Marketing Strategies for the New Facebook Fan Pages
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such.
Why Most Facebook Marketing Doesn't Work
Big Opportunities for Small Businesses in Facebook Pages Redesign | Social...
Facebook has redesigned the pages which, for most of the small business world, are our business pages. These new changes are similar to the individual pages in the layout, however, there are quite a few other changes that are big opportunities for businesses to take advantage of to make their pages much more interactive and functional. The upgrade is optional at this point, however, all pages will be converted over on March 10. The redesign is the what most are focusing on however this is not the main event here.
Les boutons « J’aime » et « Partager » de Facebook sont désormais implémentés un peu partout sur les blogs et les sites web. Ils permettent l’un et l’autre d’indiquer à vos amis Facebook que vous appréciez tel ou tel article, et s’inscrivent dans la grande tendance de recommandation sociale. Cliquer sur l’un ou l’autre de ces deux boutons inscrira un message sur votre profil Facebook, que vos amis verront passer dans leur fil d’actualité. Mais quel est l’avantage de l’un par rapport à l’autre ?
Facebook : le bouton de partage 23 fois plus efficace que le bouton "J'aime"
Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers. Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what customers like and drive traffic to companies “Bricks” and “Clicks” stores. Facebook is also one of the lowest cost digital marketing channels to target your particular customer demographic in comparison to Google adwords (with data from Commscore as reported in the Wall Street Journal ) revealing that “ In September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher.
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Je « like » donc je suis – Facebook | LE MARKETING SUR LE WEB
Pour l’internaute, le « Like » est partout, le « Like » est un réflexe, le « Like » est une habitude de navigation et donc de consommation… Et pour les sites web, le « Like » est générateur de trafic ! Quelques infos sur l’internaute qui « Like » : - Il a 2,4 fois plus d’amis que l’utilisateur Facebook lamba - Il visite 5,3 fois plus d’url depuis FacebookGoldman Invests in Facebook at $50 Billion Valuation
Tony Avelar/Bloomberg News The deal could double the personal fortune of Mark Zuckerberg, Facebook’s co-founder. 12:42 p.m. | Updated Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook , the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter. On Sunday night, a number of Goldman clients received an email from their Goldman broker, offering them the opportunity to invest in an unnamed “private company that is considering a transaction to raise additional capital.”Experian Hitwise :: Facebook was the top search term in 2010 for second straight year
Experian Hitwise launches new client website June 5th Experian® Hitwise®,a part of Experian Marketing Services, announced today the launch of a new interface to provide simple and faster access to insights for clients to execute marketing campaigns that drive results. Experian Hitwise Launches AudienceView March 15th2010 aura été une année très riche pour Facebook . Le réseau social a dépassé les 500 millions de membres , lancé de nouveaux services, racheté Hot Potato et bien d’autres choses. Mais au-delà du réseau, Facebook a été au coeur de nombreuses discussions cette année, notamment sur le respect de la vie privée , mais aussi autour du film sur sa création The Social Network ou, plus récemment, la nomination de Mark Zuckerberg comme homme de l’année par TIME Magazine .
Rétrospective 2010 de Facebook en infographique
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