Les ados français suivraient 98 marques sur Facebook - ETUDE.
Scribd. Facebook 101: Is Your Brand Worth a Like? | Digital. SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. If you have a business fan page, you want those fans to see your posts, right? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts. (Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever, which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta. The “approximate % of fans seeing posts daily” and “total daily impressions per fan” columns are daily, so these numbers are affected by pages that are not posting daily.) It’s more of a shocker than you thought, isn’t it? I’ve been told that HubSpot recommends a 0.5 percent feedback rate as a goal.
If you aren’t thinking about how to get more likes and comments, you probably don’t understand how EdgeRank is reducing your visibility to your fans. All Facebook - The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Changes to Facebook Pages "Likes" Means Marketers Need to Think. Facebook allows users of its social networking site to comment on its pages without Liking them now. This is a step in a direction that might make advertisers, brand managers and marketing people feel a little uneasy, because it means they may have to start thinking deeply for their brand rather than just counting hits.
One of the main benchmarks for tracking brand awareness was in being able to track how many "fans" or followers to a brand page managed by the company or agency. Facebook pages are now like a revolving door. That means they allow many more people to come into the page and write on it, creating a catalyst for building a brand culture on the social networking site. People can come in and leave a comment and can never be seen again. But the move could mean greater things for marketing, and one social media manager told us that the emphasis on "Likes" has really hampered proper brand interaction and conversation on the web. They do not.
Ddb opinionway facebook and brands. Facebook et les relations aux marques - ETUDE. En 5 ans, Facebook est devenu une arme de communication massive et les marques ne s’y sont pas trompées. 500 millions d'utilisateurs dans le monde, avec 200 millions de nouveaux utilisateurs sur la dernière année. En mai 2010 Facebook devance Google aux USA en terme de traffic. 15% du temps passé sur Internet est sur Facebook, la moyenne de temps passé serait de 55 minutes par jour, et un utilisateur a 130 amis en moyenne.
Facebook est devenu un phénomène culturel: la sortie ce jour du film de David Fincher The social network et la polémique en témoigne...Il semblerait que les créateurs du réseau social pensent à tout et se qualifient eux-même "d'ingénieurs le jour, et sociologues la nuit" développant de nouvelles fonctionnalités, social plugins tels que I Like et Places, une e-boutique pour Pampers avec Amazon et qui font les beaux jours des marques. Facebook est principalement considéré comme un outil de divertissement pour 49% d'entre eux et pour 32% de dialogue. Virginie Achouch.
The Thin Line Between Liking a Brand and Liking Its Social Marketing. Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support. ExactTarget’s “Subscribers, Fans and Followers” report found Facebook users who “like” brands are even more likely to place importance on showing off their brand choices to friends than brand followers on Twitter or subscribers to opt-in marketing emails. While the desire for discounts and promotions edged out showing company support even among Facebook users, nearly two in five did say they wanted simply to indicate how much they liked a brand by liking it.
According to ExactTarget, a major reason for this desire is the nature of Facebook itself. A Facebook profile, which lists brands that a fan is connected to alongside other interests such as music, movies and books, is a venue for self-expression. Previous Article. Measuring The Impact Of Facebook. NIKE write the future Facebook case history. IKEA - Facebook showroom. Jeffbullas. Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing.
Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1. Kohl 2. 3. 4. 5. 6. 7. 8. 9. 10. 7 Tips and Marketing Strategies for the New Facebook Fan Pages. Unless you’ve been under a rock like the guy in the Geico commercial, then you have probably noticed that a lot of changes have been happening on Facebook, particularly to the fan pages.
Here is a look at how you can take advantage of these changes and use them to market to your targeted audience. 1. Using Facebook as a Fan Page This is by far one of the most powerful changes, in my opinion, to fan page functionality. Why? Before this change, there were only a few ways to share your fan page with people who are not a fan of your brand on Facebook. Now, with the option to use Facebook as your page, you can do something that reaches out to Facebook users in your targeted audience for free.
How to Use Facebook as Your Page You must be an admin of the page you want to market before going any further – if you aren’t, then become a fan of the page and ask another admin of the page to add you as administrator. Step 1. Step 2. Step 3. Step 4. 2. Setting Your Fan Page’s Featured Likes Step 1. 3. 4. Why Most Facebook Marketing Doesn't Work. For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work.
Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Guest author Peter Yared is the vice president and general manager of Webtrend Apps, a platform used by top brands to engage their customers on Facebook, iPhone and Android. They do not like to spend 20 or 30 minutes on a single brand's page, unless they are consuming innovative, funny, or exclusive content.
Facebook users are very sophisticated, and there is no way a single campaign is going to compete on game mechanics with CityVille. Sweepstakes Don't Work. Big Opportunities for Small Businesses in Facebook Pages Redesign | Social... Facebook has redesigned the pages which, for most of the small business world, are our business pages. These new changes are similar to the individual pages in the layout, however, there are quite a few other changes that are big opportunities for businesses to take advantage of to make their pages much more interactive and functional. The upgrade is optional at this point, however, all pages will be converted over on March 10. The redesign is the what most are focusing on however this is not the main event here. Let’s take a tour of the new layout changes before we delve into the other changes that are much more significant. Facebook Page Layout Changes 1. 2. 3. 4. A. B. C.
When you upgrade the page, you cannot go back to the old page. Facebook Page Settings 1.Your Settings. 2. 3. 4. 5. 6. A. B. C. D. E. 7. Facebook Adds iframe Tabs The updates are not limited to the design and the settings. How to add an iframe Page Tab Facebook Platform and Page Policies a. Photo credits: Facebook : le bouton de partage 23 fois plus efficace que le bouton "J'aime". 25 exemples de pages Facebook créatives de marques.
Jeffbullas. Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers. Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what customers like and drive traffic to companies “Bricks” and “Clicks” stores. Facebook is also one of the lowest cost digital marketing channels to target your particular customer demographic in comparison to Google adwords (with data from Commscore as reported in the Wall Street Journal) revealing that “In September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher.
Yet Facebook is far from capturing a quarter of the wallets of major marketers. The company accounts for just 9.5% of the spending on display ads in the U.S., according to research firm eMarketer Inc” But what are these Facebook fans worth? Je « like » donc je suis – Facebook | LE MARKETING SUR LE WEB. Pour l’internaute, le « Like » est partout, le « Like » est un réflexe, le « Like » est une habitude de navigation et donc de consommation… Et pour les sites web, le « Like » est générateur de trafic !
Quelques infos sur l’internaute qui « Like » : - Il a 2,4 fois plus d’amis que l’utilisateur Facebook lamba - Il visite 5,3 fois plus d’url depuis Facebook - 500 millions d’internautes sur Facebook peuvent « liker » - 3 milliards de boutons « Like » affichés sur les sites partenaires de Facebook chaque jour - 350.000 sites affichent ce bouton « Like » Pourquoi l’internaute « Like » ? Pour bénéficier de réductions à 40 % mais le plus important concerne l’activité de l’entreprise : les internautes qui « Like » souhaitent connaître l’actualité de l’entreprise et son futur avec par exemple, le lancement de nouveaux produits.
Pourquoi les bloggeurs doivent mettre en place le bouton « Like » sur les articles ? - Le bouton « Like » viralise les contenus - Le bouton « Like » socialise le blog Et vous ? Goldman Invests in Facebook at $50 Billion Valuation. Tony Avelar/Bloomberg NewsThe deal could double the personal fortune of Mark Zuckerberg, Facebook’s co-founder. 12:42 p.m. | Updated Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter. On Sunday night, a number of Goldman clients received an email from their Goldman broker, offering them the opportunity to invest in an unnamed “private company that is considering a transaction to raise additional capital.”
Another person briefed on the deal said that Goldman clients would have to pony up a minimum of $2 million to invest and would be prohibited from selling their shares until 2013. A Goldman spokesman declined to comment. Facebook has raised $500 million from Goldman Sachs and a Russian investor in a transaction that values the company at $50 billion, according to people involved in the transaction.
Experian Hitwise :: Facebook was the top search term in 2010 for second straight year. Rétrospective 2010 de Facebook en infographique.
Facebook Ramps Up Big E-Commerce Drive. Facebook is ramping up efforts to entice companies such as Delta Air Lines (DAL) and J.C. Penney (JCP) to sell wares on its pages and convert more of its 500 million users into online shoppers. Managers at the Palo Alto (Calif.) -based social network have met in the past month with more than 20 companies, said David Fisch, who runs a newly formed commerce partnerships group at Facebook. The aim is to help retailers set up shop on its pages and build tools that let Web users interact while buying. Facebook is adding e-commerce features to attract users, keep them logged-on longer, and generate higher advertising sales. Fisch's team was set up in November in a division that includes groups focused on gaming and media. Shopping Tips From Facebook Friends The group is meeting with retailers to help Facebook develop software that lets users solicit advice and product reviews from Facebook friends in real time, even while they're shopping on other sites.
Turning Pages Into Storefronts.