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Facebook 101: Is Your Brand Worth a Like? | Digital - Advertising Age
Facebook allows users of its social networking site to comment on its pages without Liking them now. This is a step in a direction that might make advertisers, brand managers and marketing people feel a little uneasy, because it means they may have to start thinking deeply for their brand rather than just counting hits. One of the main benchmarks for tracking brand awareness was in being able to track how many "fans" or followers to a brand page managed by the company or agency. Facebook pages are now like a revolving door.
Changes to Facebook Pages "Likes" Means Marketers Need to Think
En 5 ans, Facebook est devenu une arme de communication massive et les marques ne s’y sont pas trompées. 500 millions d'utilisateurs dans le monde, avec 200 millions de nouveaux utilisateurs sur la dernière année. En mai 2010 Facebook devance Google aux USA en terme de traffic. 15% du temps passé sur Internet est sur Facebook, la moyenne de temps passé serait de 55 minutes par jour, et un utilisateur a 130 amis en moyenne. Facebook est devenu un phénomène culturel: la sortie ce jour du film de David Fincher The social network et la polémique en témoigne...Il semblerait que les créateurs du réseau social pensent à tout et se qualifient eux-même "d'ingénieurs le jour, et sociologues la nuit" développant de nouvelles fonctionnalités, social plugins tels que I Like et Places, une e-boutique pour Pampers avec Amazon et qui font les beaux jours des marques.
Facebook et les relations aux marques - ETUDE - DOC NEWS
The Thin Line Between Liking a Brand and Liking Its Social Marketing - eMarketer
According to ExactTarget, a major reason for this desire is the nature of Facebook itself. A Facebook profile, which lists brands that a fan is connected to alongside other interests such as music, movies and books, is a venue for self-expression. The company found it was very important for some users to show brands almost as a part of their own personality.Unless you’ve been under a rock like the guy in the Geico commercial, then you have probably noticed that a lot of changes have been happening on Facebook, particularly to the fan pages. Here is a look at how you can take advantage of these changes and use them to market to your targeted audience. 1. Using Facebook as a Fan Page This is by far one of the most powerful changes, in my opinion, to fan page functionality.
7 Tips and Marketing Strategies for the New Facebook Fan Pages
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge.
Why Most Facebook Marketing Doesn't Work
Les boutons "J'aime" et "Partager" de Facebook sont désormais implémentés un peu partout sur les blogs et les sites web. Ils permettent l'un et l'autre d'indiquer à vos amis Facebook que vous appréciez tel ou tel article, et s'inscrivent dans la grande tendance de recommandation sociale. Cliquer sur l'un ou l'autre de ces deux boutons inscrira un message sur votre profil Facebook, que vos amis verront passer dans leur fil d'actualité. Mais quel est l'avantage de l'un par rapport à l'autre ? Le blog Momentus Media s'est livré à une analyse pour tenter de découvrir lequel de ces deux outils a le plus gros potentiel de viralité.
Facebook : le bouton de partage 23 fois plus efficace que le bouton "J'aime" - Blog du modérateur
Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers. Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what customers like and drive traffic to companies “Bricks” and “Clicks” stores. Facebook is also one of the lowest cost digital marketing channels to target your particular customer demographic in comparison to Google adwords (with data from Commscore as reported in the Wall Street Journal ) revealing that “ In September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher.
jeffbullas
Je « like » donc je suis – Facebook | LE MARKETING SUR LE WEB
Pour bénéficier de réductions à 40 % mais le plus important concerne l’activité de l’entreprise : les internautes qui « Like » souhaitent connaître l’actualité de l’entreprise et son futur avec par exemple, le lancement de nouveaux produits. Ils ont également besoin de contenus exclusifs et de fun ! Mais quels est celui qui apporte le plus de trafic ? Difficile à dire, si vous connaissez une étude à ce sujet, je suis preneur. Mais je pense qu’il peut être intéressant de tester avant d’opter pour l’un ou l’autre.
Goldman Invests in Facebook at $50 Billion Valuation - NYTimes.com
Tony Avelar/Bloomberg News The deal could double the personal fortune of Mark Zuckerberg, Facebook’s co-founder. 12:42 p.m. | Updated Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook , the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter. On Sunday night, a number of Goldman clients received an email from their Goldman broker, offering them the opportunity to invest in an unnamed “private company that is considering a transaction to raise additional capital.”Experian Hitwise :: Facebook was the top search term in 2010 for second straight year
March 15th Experian® Hitwise®, the online measurement service from Experian Marketing Services, has announced the launch of AudienceViewSM, a new audience targeting service that provides retailers with a comprehensive view of demographic, psychographic, transactional and behavioral insights on their target consumers or advertising audiences. December 21st Experian® Hitwise®, a part of Experian Marketing Services, has analyzed the top 1,000 search terms for 2011 , and Facebook was the top-searched term overall in the US. This is the third year that the social networking Website has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010.fcommerce