IBM / worklight - native-web-or-hybrid-mobile-app-development. In App Product Placement Or The Future Of Mobile Ads. Joe McCann Ask nearly anyone if they want ads in their mobile experience and most of them will respond with a stentorian "no".
The late Steve Jobs even stated in 2010 that mobile ads "suck". Yet the dollar spend in mobile "ads" is going up exponentially and is predicted to soar over the next few years, from $3.3 billion in 2011 to a whopping $20.6 billion by 2015. Yet therein lies the rub. Cross-promotion, the future for Mobile App Developers. Today we are happy to bring you a guest post written by Eric Dyck, Co-Founder of Tap for Tap.
You can find Tap for Tap on Twitter or Facebook. Cross-promotion has been around since advertising began The idea is simple and attractive. Two or more companies can promote each other’s product for mutual benefit. It’s been used extensively by entertainment companies who promote their movies with product tie-ins. You may have seen it – Reese’s Pieces feature prominently in the movie E.T. while EcoFriendly Mazda SUVs power Dr Suess’, The Lorax, for example.
It was hugely popular during the boom years of the internet Companies like Link Exchange grew to a massive size operating on the simple principal, of mutually beneficial cross-promotion. Modern ad networks require all parties buy and sell their inventory After being bought by Microsoft for 256 million dollars, LinkExchange was quietly phased out. FT launches advertiser-funded app for luxury title. The app will offer consumers daily postings and 60 back-editions of the lifestyle magazine. The app is advertiser-funded and commercial opportunities for advertisers include a brand hub where advertisers can showcase their brand and products in detail. Features of the app include daily postings, such as blogs, columns and interviews and access to most magazine features and columns before they appear in print. It has been launched specifically for the iPad but sources said it could be extended to other tablets.
The FT is running a dual strategy regarding its various brand apps. Last month, the FT removed its core newspaper app from Apple's store, as it was unwilling to meet Apple's requirements-to retain subscriber data and a 30% cut of subscriptions sold through the App store. However a number of FT apps, such as its Chinese issue, are available at the Apple store.
How to Spend It is a weekly magazine published with the Financial Times Weekend Edition. The Rise of Mobile In-App Ads [INFOGRAPHIC] If mobile apps are all the rage, then mobile in-app ads are causing rage. In one recent example, the popular franchise Angry Birds saw in-app ads added to its HD version, and fans and players were in an uproar over the change. Mobile Marketing Too Large For Brands To Ignore. The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work. Two years ago, I argued that we were in the midst of an "app bubble.
" Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn’t demonstrate real value to most consumers. As smartphones have made their way into the purses and pockets of more and more consumers, brands have only increased the pace of experimentation, making the challenge of breaking through in app stores even more difficult. Around 26,000 applications were submitted to the iTunes App store in each of the first seven months of 2012. But the problem most companies are facing in mobile today isn’t simply a lack of appreciation for the realities of demand in the app market. Applications, just like any digital initiative, must be grounded in clear strategies that harmonize specific business needs and user interests, while reflecting a pragmatic view of the marketplace.
Red Bull boosts brand favorability with augmented reality - Mobile Marketer - Gaming. By Dan Butcher March 22, 2011 Red Bull taps Circ.us and Metaio.
10 Cutting-edge Mobile Application Trends for 2012. Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012.
Focusing on high-end devices with an average selling price of more than $300, analysts have identified the top 10 cutting-edge technologies and trends for 2012. Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers. “Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” said Sandy Shen, research director at Gartner.
“Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.” Here Are The Most Popular Mobile Apps Of 2011. Why Web Apps Will Crush Native Apps. Over five years ago (on January 9th, 2007, for those of us who are counting), Steve Jobs released the original iPhone.
At the time, the only apps on the iPhone were the ones that came pre-installed (think stocks, calculator and YouTube). There were so few apps, they didn’t even fill up the home screen! Apple didn’t provide the ability to create or install any add-on apps. Mobile applications: native v Web apps – what are the pros and cons? Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do.
MTV Networks' Mobile Apps Study Reveals the Life Cycle of an App:... NEW YORK, June 7, 2011 /PRNewswire/ -- MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), today revealed the results from its "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer" study.
The research takes a groundbreaking look at the life cycle of apps, from how they're found to why they're ultimately cherished or deleted. Drawing on a quantitative survey of more than 1,300 self-reported daily mobile app users, as well as qualitative, in-depth interviews with dedicated app consumers, MTVN found that apps are changing the lives of users by acting as a digital extension of their physical selves.
Apps provide more pleasure, more free time and more new worlds to discover: BII REPORT: Why Mobile Video Is Set To Explode. Mobile video has historically been held back by a single factor: bandwidth.
But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle. In a new report, BI Intelligence analyzes the impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity. Access the Full Report By Signing Up For A Free Trial Today >>> Here's why mobile video usage is set to explode: Significant mobile device growth to come: Over the last two years, the U.S. mobile video audience increased 77% to 36 million viewers. In full, the special report: For full access to the report on Mobile Video sign up for a free trial subscription today. BII REPORT: The Mobile Advertising Ecosystem Explained.
App Store Battle: Who's Best Positioned For The Revenue Boom. 13 Branded Mobile Apps That Got It Right. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
13 Branded iPhone Apps That Enhance Their Company's Products. These apps let you access your favorite services and products in the palm of your hand. September 07, 2011 Branded mobile apps come in a variety of types—they tend to focus on entertainment, utility or product enhancement. Entertainment and utility apps don't necessarily highlight a company's offerings in a lot of cases. But apps developed with product enhancement in mind generally introduce services beyond those already offered by businesses.
Using a mobile phone's top features—such as its camera, GPS and Bluetooth—brands have created a number of innovative branded mobile apps that enhance their products and services. 1. 13 Branded Apps That Got it Right. Creating a branded app seems like an obvious move towards engaging potential customers. But even though 70 percent of respondents in a October 01, 2010 Creating a branded app seems like an obvious move towards engaging potential customers. But even though 70 percent of respondents in a 2009 survey said that they downloaded branded apps, it's often unclear how effective those apps really are at driving purchases.
And there's always a fear that too few people will download the app to make it worth this risk. Apps that are successful as branded content tend to be either useful to the company's core demographic, to be entertaining, or to enhance the company's product in some way. Best Practices: Branded Mobile Applications / Constant Beta. I’ve been doing a lot of thinking lately about what makes a branded application worth downloading and interacting with for consumers. I wanted to share some top-level thoughts here and hope that I can build on them in the coming weeks. My goal with this post is to provide you with a framework on how to think about a branded application. The final build and concept will vary from brand to brand but here are some principles and tools to think about how you can make the most of your investment into the mobile app. space. Entertainment vs. Top 3 Brand App Case Studies. Mobile Advertising Best Practices for Games and Apps Whitepaper.