Boys and Video Games: A Natural Attraction? Any doubts the public has about the seriousness of video game addiction should now be put to rest.
Here's one of the latest headlines from the United Kingdom Times Online: "Boy collapses after playing World of Warcraft for 24 hours straight. " After the release of a new version of the infamous MMORPG (massive multi-player online role playing game), this 15-year-old collapsed and went into convulsions caused by sleep deprivation, lack of food, and the prolonged period of concentration playing the game. In Canada, the recent disappearance and death of a 15-year-old Ontario boy after a dispute with his parents over a video game revived concerns about computer games and Internet gaming. In March 2008, Philadelphia resident and obsessive gamer Tyrone Spellman killed his 17-month-old daughter after she damaged his Xbox game console. Video games activate reward regions of brain in men more than women, Stanford study finds. STANFORD, Calif. - Allan Reiss, MD, and his colleagues have a pretty good idea why your husband or boyfriend can't put down the Halo 3.
In a first-of-its-kind imaging study, the Stanford University School of Medicine researchers have shown that the part of the brain that generates rewarding feelings is more activated in men than women during video-game play. "These gender differences may help explain why males are more attracted to, and more likely to become ‘hooked' on video games than females," the researchers wrote in their paper, which was recently published online in the Journal of Psychiatric Research. More than 230 million video and computer games were sold in 2005, and polls show that 40 percent of Americans play games on a computer or a console. According to a 2007 Harris Interactive survey, young males are two to three times more likely than females to feel addicted to video games, such as the Halo series so popular in recent years.
The Male Manifesto: The Rulebook for Engaging with Millennial Males. Starcom’s Youth Human Experience Center is a global research and insight hub in the Starcom network.
They recently carried out some research into men today and how brands can successfully connect with them. Way back when, a male’s role was to provide food, shelter, and protection to women and children, females were the weaker sex and were attracted to strong, brave, male providers. Suffice to say, gender roles in 2012 have changed fundamentally. Millennial Males have grown up with near – or at least rapidly advancing – gender equality. This led Starcom to ask what is the unique role and perspective of Millennial Males today. The Millennial Males Brand Manifesto reveals a set of rules or guidelines for interacting with modern males.
Www.pewinternet.org/~/media//Files/Reports/2012/PIP_Future_of_Internet_2012_Young_brains_PDF.pdf. Get a Machinima Partnership! Everything Explained Here! Currently, I am a Machinima partner and I get a lot of questions about my machinima partnership.
Many people ask me where they can apply, or what are the requirements. I decided to make a video about this, and then create a follow up article with more information. I hope this will answer all of your questions. Please read the full article before you ask questions. Content: The New Marketing Equation. How Red Bull Takes Content Marketing to the Extreme. James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent.
The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it's sandwiched between "Audio" and "Games. " There it is, the fifth one: "JUST EPIC. " In a sense, the channel embodies Red Bull's entire marketing approach. You want to click it. Click. Instantly, you're browsing videos of a 12-year-old skateboarder nailing the world's first ever 1080 (that's three full revolutions) during a ramp jump. Popular YouTube gaming channel Machinima lays off about 20. Machinima has laid off staff as part of a reorganization.
(Luis Sinco Los Angeles Times ) Popular YouTube video-game lifestyle channel Machinima is laying off about 10% of its staff as part of a reorganization. The company issued a statement Friday saying it is adjusting staffing to position the company to capitalize on its global growth. About 20 employees of the company's 200 were laid off as part of the reorganization, even as Machinima is hiring across key divisions including sales, marketing and product. The job cuts are in the L.A. area. "This is growing pains. Machinima ranks among the 10 most popular channels on YouTube, attracting more than 5 million subscribers and almost 1 billion video views.
The channel got its start in 2000 as a website for filmmakers using video-game environments and characters to create original stories. Machinima has reached beyond its roots. Employees turned to Twitter to report the job cuts. "Michael" - PS3 Long Live Play. Machinima Using Game-Themed Videos to Lure Young Men.