Veille sur les médias sociaux - Quel outil choisir ? (An English version is available: Social Media monitoring - Comparative analysis of leading monitoring tools) Entre mai et juillet 2011, l’équipe Médias Sociaux d’Adviso a conduit une recherche sur les outils de monitoring des médias sociaux. Sept outils de monitoring payants ont été sélectionnés pour leurs caractéristiques qui pourraient s’avérer intéressantes auprès d’entreprises ayant différents besoins de veille sur les réseaux sociaux : uberVU, Radian6, Viralheat, Beevolve, Sysomos, Brandwatch et Alterian SM2. 1. Pourquoi faire une veille sur les médias sociaux? La veille (ou le monitoring) des médias sociaux peut s’intégrer à la stratégie Internet de Marketing des médias sociaux des entreprises, permettant entre autres à celles-ci de : 2.
De nombreux outils gratuits permettent de suivre une partie des conversations sur les médias sociaux en utilisant les moteurs de recherches. 3. 4. Vous y retrouverez entre autres : Jean-Baptiste Plantin Consultant Web - Conseil Ebusiness: août 2013. 2 études à vous proposer concernant les solutions de veille online. La première étude est accessible en ligne : Social Media Monitoring Tool Report 2013 L'étude montre un ralentissement dans le nombre de solutions nouvellement créées sur le marché, ce qui tendrait à montrer que le marché mûrit (un peu). La société ayant réalisé l'étude a tout de même dénombré 300 solutions au départ - ce qui laisse perplexe quant au choix définitif d'une solution. Finalement, 5 solutions ont été retenues qui se classent ainsi : - Engagor: Community Management und Monitoring in one fell swoop - Heartbeat (Sysomos/Markedwired): Established Analytics Tool - Radarly (Linkfluence): Hot Newcomer - Synthesio: Easy Navigation - Talkwalker (Trendiction): Data Quality Aparté : Cocorico !!!
Vous noterez la présence de 2 sociétés françaises (Linkfluence et Synthesio) dans ce classement . Je vous laisse vous faire votre opinion, tout en soulignant que Synthesio, présente sur les 2 études semblent se dégager. Social Media Monitoring Tool Report 2013 - Goldbach Interactive #Toolreport2013. Social Media Monitoring Tools have become a mainstay in the range of Online Marketing Tools. Due to the large number of providers, it is often difficult for companies to gain on overview of the market and find the appropriate tool for their needs.
Once again, Goldbach Interactive has set itself the goal of identifying the top tools of 2013 and shedding some light on this heavily competed market. Compared to the previous year, the growth-rate of the monitoring tool market has slowed down. The top tools have further established themselves, but competition in the market remains heavy. The Method Of more than 300 identified Social Media Monitoring tools, the Top 5 tools were filtered out over the course of a several step process: The most important criterion for placement on our longlist is a complete coverage of sources (monitoring online news, blogs, forums, and social networks). The Top 5 Tools Five tools were especially convincing. Radarly (Linkfluence): Hot Newcomer Top 15 Tools Summary. 8 Powerful Social Media Marketing Tools for Savvy Businesses. The 39 Social Media Tools I'll Use Today.
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.
So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter, Facebook, Linkedin, Google + (combined) Buffer I use Buffer for scheduling and sharing my po2sts to Twitter, Facebook, Linkedin and Google + throughout the day, at the optimal times. Twitter Facebook Blog Comments. 25 Great Social Media Tools - Infographic. As social media marketing is now essential part of companies’ marketing mix, the decision which social media tool to use is crucial. There are many social media tools, a while ago we posted a Guide To 88 Social Media & Monitoring Tools, but it’s time for a refresh.
Every smaller or bigger company that is active in social media (what’s a must today) should have a company social strategy and goals. But than, how do you measure the goals and KPIs? There are tens, or even hundreds of social media tools to choose from. Paid, free, trial,… How to pick up the best one that would suit your need, without doing an excessive research (which can take a while). Either have a look at the above mentioned list or on a new infographic from Social Media Strategies Summit. Social Listening – always listen first, to find out what and where people are talking about. Social Conversation – with so many users and conversations, once can easily loose track what has been said and if a question was answered. Top 27 Free Social Media Monitoring Apps - 1 to 27 based on popularity. 1 to 27 based on popularity Social media monitoring applications help users track trends and activity in one place by bringing together accounts and updates across multiple social networks.
AppAppeal ranks all social media monitoring apps based on worldwide popularity. Popularity rank 140 AppAppeal rating 5/5 Pricing (p/month): $5.99 Free plan available Mobile apps HootSuite is a professional Twitter client. Popularity rank 1,145 AppAppeal rating 4/5 Klout tracks the impact of your opinions, links and recommendations across your social graph. Popularity rank 4,315 AppAppeal rating 4/5 Price range (p/month): $50.00 - $900.00 Socialbakers helps users monitor their marketing campaign progress online. Popularity rank 4,921 AppAppeal rating 4/5 Price range (p/month): $39.00 - $899.00 Sprout Social helps businesses engage and grow their audience, and put social media to work for their bottom line. Popularity rank 16,742 AppAppeal rating 4/5 Price range (p/month): $9.99 - $199.99 Pricing (p/month): $14.00. 6 Facebook Reporting Tools for In-Depth Analysis of Fan Pages. No matter whose Facebook page you’re managing — your own, your employers, or your clients — reporting is key.
Reporting can be a great way to: benchmark the progress of your Facebook marketing strategymeasure how your strategy stacks up to competitorsshow whether a return on investment (ROI) is being made Of course, you probably don’t have time to test out all the Facebook reporting tools out there. So in this post, you’ll find a breakdown of 6 powerful platforms you can choose from — as well as the types of reports they can generate. 6 Facebook Reporting Tools for In-Depth Analysis 1.
Simply Measured has a great platform for brands & digital agencies — but it’s a bit out of reach for individuals & small businesses, with plans starting at $500 per month. Fortunately, they do have a section of free reports to choose from for the top social networks, including 4 specifically for Facebook. Each of the free reports can be downloaded to Excel or exported to Powerpoint. Engagement on admin posts. 2. Engagement Rate - out of Fanbase or out of Reach? Facebook have started rolling out the new Facebook Insight dashboard to Page owners and I have to say – it’s pretty awesome! While taking notes to review it, I noticed that Facebook have introduced a new metric – their own version of Engagement Rate, to replace Virality for Page posts. This is Facebook’s definition of its Engagement Rate: Engagement rate is the percentage of people who liked, shared, clicked or commented on a post after having seen it. This is an important move for Facebook as it distances itself from Virality (which was briefly available along with the Engagement Rate, until it got pulled on Friday).
On the subject of engagement, there are two ways that marketers get their engagement rate: out of fanbase and out of reach. The difference is not specified in Social Monitoring tools, while only a handful are transparent enough to show you how this metric is being calculated. Engagement out of Fanbase It follows the following formula: [sum of engagement] / [total number of fans]
Engagement Rate On Facebook: Understanding It. What is Facebook PTAT definition : The digital marketing glossary : illustrated terms and definitions. Facebook PTAT- for People Talking About This- is an indicator of Facebook users engagement towards a brand page and contents. PTAT is calculated and displayed in Facebook analytic dashboards (Facebook Insights). It is also displayed on the brand page. Facebook PTAT is an aggregation of all interactions between Facebook users and a brand facebook page during the last 7 days. Interaction included in the PTAT score are: likes on the brand page post liking, sharing and commenting (on brand page and fan newsfeeds) Photo tagging Checking or recommending a brand place page mentions It has to be noticed that not only fans interactions are taken into account but also users which become fans and user which comment or share posts on the brand page without being fan. PTAT divided by number of fans gives PTAT rate.
An example of PTAT rates for big brands: Image credit Quintly. Engagement Rate: A Metric You Can Count On. As you know, we’ve driven home the fact that brands’ should not just rely on one metric to measure their social media performance. We believe that all metrics must be taken into consideration when developing social media marketing strategies, including Fan Growth, posts from you and the Engagement Rate they generate, your users’ wall posts and the speed of your response. However, since, in the last few months, bugs were discovered in the reach metric on Facebook, brands need to consider relying on a metric that is guaranteed to work and is publically comparable – Engagement. Why is Engagement Rate the #1 Social Metric? When we talk about Engagement, we are referring to the activity on your page, to fan interactions to your post types, etc.
There are several types of Engagement metrics: Interactions – Like, Comments, Shares, Replies, Rewteets, and so on. Engagement Rate is always relative to Page size. Engagement Rate is a metric that we have developed and shared with many on the market. Facebook Metrics Defined: Engagement Rate. By Nate Smitha – August 14, 2013 Each week, we break down a different Facebook metric, discussing why it’s important, how it’s calculated, and what it means for your business. Find the full collection HERE, and also check out our Twitter Metrics Series.
Engagement Rate is a metric that marketers use to measure brands’ effectiveness at engaging their audiences, and recently Facebook announced that it will be introducing Engagement Rate in its updated Insights Tool. Engagement Rate is used to compare engagement performance not only on a brand’s post but also across Facebook posts from brands with different audience sizes. However, the Engagement Rate metric within Facebook Insights is a post metric available only to Page Admins. This results in some slightly different ways to calculate “Engagement Rate” and a different use case for each. How Engagement Rate is Calculated: Engagement Rate is designed to measure what share of your audience engaged with your content. Social Media Monitoring - Raven, uberVU, Engagor, BrandWatch. A comparison of entry level low cost social media monitoring tools. An evaluation of features and usability for an sme setup with a limited marketing staff.
Tools involved Raven, uberVU, Engagor and Brandwatch. Social Media Monitoring – a Shortlist of Low Cost Tools This shortlist is based on the following criteria. Annual fee below USD 10,000At least 3 user seatsIntuitive interface and good usabilityFocus on monitoring and according engagement optionsAutomated sentiment analysis in English, German and FrenchFree trial accessMonitoring options for Facebook, Twitter, Youtube, Google+, RSSDetailed search options (Filtering news channels) Raven – Social Media and Internet Marketing Monitoring Raven is a bit of a different animal among this shortlist since it originally covered SEO keywords, SEM adwords, campaign tracking functionality.
The 30 day free trial version is very helpful compared to the other tools’ offerings of 7 or 10 days. UberVU – Intelligent Social Media Dashboard Pricing. 4 Social Analytics Tips to Improve Your Social Media Marketing. Would you like to find out when your social media followers are most active? Do you want to know which social network drives the most leads to your website? There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media. Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.
In this article, you’ll learn how to track and measure four important social media metrics to help you improve your social media marketing. #1: Determine the Best Times to Post Updates on Twitter and Facebook Twitter Because Twitter moves at such a rapid pace, tweets get buried quickly. Luckily there are some great tools to analyze the activity of your followers. Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active. Facebook That’s it. Comment faire face à la fin de Google Alertes. De nombreux indicateurs tendent à prouver le déclin de Google Alerts.
La start-up française mention prend les devants et se propose en alternative avec une migration simplifiée. Nous vous en parlions dernièrement, de nombreux indicateurs semblent indiquer le lent déclin de Google Alertes. Il y a quelques jours encore, nous apprenions que la réception de vos alertes via RSS n’était plus supportée.
Une nouvelle qui sent bougrement la fumée quand on sait qu’il s’agissait de la seule nouvelle fonctionnalité du service depuis 2003. Et, comme on dit, il n’y a pas de fumée sans feu. Il s’agit évidemment d’un effet collatéral de l’abandon de Google Reader, mais de nombreuses personnes considèrent cette nouvelle comme un nouvel indicateur que l’arrêt de mort de Google Alertes n’est qu’à quelques encablures de nous. Trouver une alternative à Google Alertes J’ai déjà pu m’exprimer à ce sujet, mais je ne pense pas que l’arrêt de Google Reader soit un désastre sous tout rapport.