EDITION NUMERIQUE / e-BOOK
Get flash to fully experience Pearltrees
Al Gore's 'Our Choice' App Reinvents Books, Reading
Push Pop Press is reinventing reading. For Al Gore's book Our Choice , the startup has created an ebook that talks, spins, moves, and folds, featuring video, interactive infographics, maps, and more, all seamlessly interwoven with the text in a way that helps bring the concepts to life. Even if you've already read Our Choice , a follow-up to the urgent environmental call-to-action of An Inconvenient Truth , the app offers something completely different. While this digital version has the same rich photo content and clear writing as the book, it transforms the act of reading into something totally new.A Talk With Al Gore About Climate Change, Birthers and His New App
No, Al Gore did not invent the Internet, but the former Vice President and Nobel Peace Prize winner has always has a hand in high-tech, even as he warned the world about global warming. Those two interests are intersecting with the release of a new iPad, iPhone and iPod Touch app version of his recent climate and energy book Our Choice . The app is one of the first truly multimedia e-books, with interactive graphics, video, photos with geolocation and narration by Gore himself.
The ailing print-book industry has gotten a shot in the arm from the rise of e-books, which cost little to distribute and can be sold far more profitably than their dead-tree brethren. Several old school media companies have tried to ride the e-tide as well, launching iPad versions of news products designed to take advantage of the full audio and visual capabilities of tablet computers. Now a new player, Push Pop Press , is about to enter the game. Push Pop Press was founded in February 2010 by a team that includes Mike Matas , who joined Apple ( AAPL ) as a designer at the youthful age of 19. The new digital book maker aims to push the envelope on what electronic books can do.
Push Pop Press: Apple Alums Launch Digital Book Maker
Push Pop Press
Tuesday, 1 February 2011 My general policy is not to link to teaser sites, on the grounds that there’s plenty of stuff that’s actually shipping to write about and draw attention to. But, there are exceptions. Push Pop Press is an exception. Their teaser site, which opened today, offers this description:
Push Pop Press : un aperçu du livre de demain
Un petit nouveau dans le monde de l’édition numérique qui risque bien de faire parler de lui… Trois talentueux designers / développeurs bien connus du monde Mac se sont associés pour créer Push Pop Press, une solution technologique innovante permettant de développer des livres-applications interactifs. John Gruber, qui a eu la chance d’assister à une démonstration de l’application, s’est montré impressionné par l’expérience utilisateur. Pas d’ePub, pas de HTML, pas de barres de menu, pas d’éléments superflus, du texte et seulement du texte, agrémenté par des contenus mutlimédia (vidéo, audio), intégrés sur une base développée en Cocoa, le langage natif des application iOS.Gore, Ex-Apple Engineers Team Up to Blow Up the Book | Gadget Lab
What do you do after working for Apple, a company whose mission seems to be nothing less than disrupting entire industries? Easy. You start a company to create your own ding in the universe. That’s the idea behind Push Pop Press, a digital creation tool designed to blow up the concept of the book.
Même si l’édition numérique est encore jeune, elle a déjà ses codes propres. Tout d’abord, on y trouve deux grandes familles : les partisans de l’ePub (et du livre homothétique ou d’un ebook multimédia contraint par les avancées du format et des applications de lecture) et les adeptes de l’application (souvent synonyme d’un ebook libéré des contraintes, interactif et beaucoup plus graphique). Ces deux groupes idéologiques continuent à s’opposer avec leurs arguments distincts. D’un côté, les partisans de l’ePub se réclament d’une plus grande ouverture, notamment en terme de facilité de production et de compatibilité, tandis que le coût d’élaboration d’un fichier joue en leur faveur.
