Lada Adamic: University of Michigan. Free Twitter Follower Analytics Tool. McKinsey Report Says Social Technology Can Produce Big Bucks. For everyone out there who doubts that social technology can produce significant hard ROI, a new report from McKinsey & Company should quell your concerns. McKinsey estimates that the use of social technologies to improve communication and collaboration within and across enterprises could contribute two-thirds of the US$ 900 billion to US$ 1.3 trillion in annual value it estimates social technology can create across the four commercial sectors of consumer packaged goods (CPG), consumer financial services, professional services and advanced manufacturing sectors.
Social Tech Numbers Look Promising McKinsey quotes several statistics that by themselves make social technology look promising as a revenue generator. One-third of consumer spending could be affected by social shopping, and social technology can potentially produce 20 to 25 percent improvement in knowledge worker productivity. The 10 ‘Value Levers’ of Social Technology Useful article? Every Minute On The Web: Statistics To Amaze You. Remember when we used to think about how many “messages” people were exposed to during the day? Some would say hundreds, some thousands. Some of these messages would be subliminal – some would be “in your face”. Many of these would be difficult to recall – others would stand out, be unforgettable. Fewer still were remarkable.
But then along came the web with its banners, text ads, affiliate links, sponsored tweets, branded content, apps and dedicated websites. The big difference between the pre-web and post-web world is not just measurement. Sure we can capture the number of actual impressions and clicks from online advertising – but we can capture so much more. It’s called “big data” and there’s a whole lot of behavioural information trapped in the clicks and links that we all make each day on the web. But what can all this data tell us? Related Resources from B2C» Free Webcast: How To Increase Your Digital Marketing ROI Using Predictive Analytics Via theCuriousBrain.
It's Official: Social Media Users Happier With Google+ Than With Facebook | Gadget Lab. ACSI report finds that users are dissatisfied with Facebook, and the mobile experience is just one of the reasons. Photo: Ariel Zambelich/Wired As ubiquitous as Facebook is, it turns out a lot of people don’t actually like using the social network giant. On the other hand, users are giving Google+ a warmer reception than they did before.
The American Customer Satisfaction Index (ACSI), which measures the customer satisfaction of businesses across 47 industries, released its latest report for e-business on Tuesday. The survey reveals customer satisfaction levels for social media platforms, search engines and portals, and news and information sites. Of the 20 companies featured in the report, Facebook took the biggest hit in customer satisfaction this year, dropping from a mediocre 66 out of 100 rating last year to an even less satisfactory score of 61 this year. This makes Facebook among the five lowest-scoring companies of the 230 companies measured in ACSI’s reports.
The key takeaways? 100 social media statistics for 2012. We all love statistics, specially when they are about social media. I’ve made life so much easier by compiling all the statistics I could find over the past month or so in one handy bulleted article, including the following stats: Facebook, Facebook in business, Twitter, Twitter in business, LinkedIn, YouTube, Other (social networks), General social media stats, Mobile, QR codes and Facebook in Australia stats. Feel free to let me know if any of them are outdated or if I’ve missed any good ones. Enjoy! Note: I’ve now posted another social media statistics article in September 2012 (with 216 stats!) Global social media statistics Facebook FB Business Twitter 40% of Twitter users don’t tweet, but instead use it to keep up to date55% access Twitter via mobileTwitter handles 1.6 billion queries per dayNearly 500,000 users are added each dayAbout 21% of Indonesians are on Twitter, making them the most Twitter-addicted nationJapan is the only country where Twitter is more popular than Facebook.
Sorry, Marketers, You're Doing Twitter Wrong [REPORT] Getting the Most Out of Facebook Ads. When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story, says a new report by eMarketer. The report, “Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look,” analyzes more than a dozen third-party research studies and interviews with industry executives that demonstrate consensus on a number of issues, including the effectiveness of Facebook’s ad products. According to the report, doubts persist over the effectiveness of Facebook’s Premium ad products. However, Facebook’s self-serve advertising platform, Marketplace, is gaining new prominence as a result.
In May 2012, Facebook announced that it would start allowing advertisers to place Premium ads in users’ news feeds by tapping the technology that supports Marketplace. The change is expected to inspire marketers with bigger budgets to begin using the automated system.