Infographic Confirms It: Advertising People Are Not Normal. Those who work in advertising often wonder if they live in a sort of bubble.
You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about? The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the "normal" people when it comes to how they use social media and how they view social media marketing. By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. The Sneaky Psychology Of Advertising.
Digital Brand Advertising Measurement. Market Research. Free Web Poll Widget. Facebook Offers Free Ads to Small Businesses. During the recession and beyond, small business owners' No. 1 challenge has been a lack of customers.
To fill the gap, experts often suggest boosting sales and marketing efforts, rather than cut back. After all, as the saying goes: "In good times people want to advertise, in bad times, they have to. " SocialCompare - Comparisons community.