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Unit 303 breakdown. 9 Ways to Measure Your Social Media Success. Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

9 Ways to Measure Your Social Media Success

In a sense, Einstein has hit the social media nail on the head. Social Media Management Tools Examples! Social Media Management - General. 10 Must-Have Elements for a Social Media Crisis Plan. Social Media Crisis Plan – Be Prepared (To Save Your Ass) The power of social media is absolutely undeniable.

Social Media Crisis Plan – Be Prepared (To Save Your Ass)

(Don’t believe me? Just ask the senior editor of Rolling Stone or Juror B37.) So, you’d be wise to prepare for the worst. 7 Reasons Why You SHOULD Use Hootsuite. Hoostuite Review A while back, I posted a rather controversial article that ended up being one of the most visited posts on my blog- 7 Reasons why you should NOT use Hootsuite.

7 Reasons Why You SHOULD Use Hootsuite

It even prompted the Vice President of Community at Hootsuite to respond in the comments. 10 social media tips to help you fly with Hootsuite. The Beginner's Guide to HootSuite. Juggling multiple social media accounts across several networks can get hectic, especially when there's a fine line between a manageable number of browser tabs and a terrible guessing game.

The Beginner's Guide to HootSuite

Self-respecting social media addicts should test the many management tools available, and they will find HootSuite to be among the best to streamline sharing for work and play. Users can conserve precious tab space by connecting their Twitter, Facebook, Google+ (pages only), LinkedIn, Foursquare, WordPress and Mixi accounts under the HootSuite umbrella, and take advantage of the convenient scheduling feature.

If you're looking to up your social media game, or just to make life a little easier at work or home, here's how to get started with HootSuite. Getting Organized Once you set up an account and log in, HootSuite will guide you through the basics of connecting networks and organizing streams. The green menu tab displays the networks connected to your HootSuite account. Leadership in a Crisis – How To Be a Leader - Management. Lessons in Leadership A leadership guide featuring step-by-step how-tos, Wall Street Journal stories and video interviews with CEOs.

Leadership in a Crisis – How To Be a Leader - Management

The following is adapted from a WSJ column by Bill George, author of “True North” and former CEO of Medtronic. Here are seven lessons for leaders charged with leading their organizations through a crisis: Lesson 1: Leaders must face reality. Reality starts with the person in charge. In order to understand the real reasons for the crisis, everyone on the leadership team must be willing to tell the whole truth. Lesson 2: No matter how bad things are, they will get worse. This causes leaders to undershoot the mark in terms of corrective actions. Lesson 3: Build a mountain of cash, and get to the highest hill. Lesson 4: Get the world off your shoulders. Lesson 5: Before asking others to sacrifice, first volunteer yourself.

Leaders need a lesson in crisis management. An awareness of how failure develops should be a part of the business school curricula Recent events in the global economy have proved that many of our leaders are ill-equipped to deal with and manage crises.

Leaders need a lesson in crisis management

Since the onset of the financial meltdown in 2008 we have needed leaders who can deal with uncertainty and have the ability to discover opportunities for recovery and growth. Creating and Sustaining Positive Organizations. By Ryan W.

Creating and Sustaining Positive Organizations

Quinn Key points in this entry: The story of the 2008 Massachusetts ice storm told within the framework of Erika James’ and Lynn Wooten’s new book, Leading Under PressureA review of the five stages of crisis responseA description of the distinction between crisis management and crisis leadership I have had two experiences in the past few months that seem related to me, and worth sharing. First, I had the pleasure, this summer, of meeting Jennifer Flanagan, a state senator from Massachusetts, who told me a story that I will share in this blog entry. The Crisis In Flanagan’s words: On the morning of December 13, 2008 the North Central region of the Commonwealth of Massachusetts, was blanketed with an unprecedented and disastrous coating of ice. In the past, elected officials had not gotten involved in crises like these.

Crisis Management James and Wooten describe five phases through which almost all crises pass, each of which may be managed well or poorly. Social Media Management Tools. Mastering the Art of Relationship Marketing with Social Media. Most seasoned marketers are familiar with relationship marketing.

Mastering the Art of Relationship Marketing with Social Media

By focusing on customer relationships that go beyond the usual advertising methods, brands can greatly increase customer loyalty and retention. The question is, how can we master the art of relationship marketing with social media? Is it even possible to build real relationships with customers through social media? According to the feedback in a recent #InfluencerChat, the answer is a resounding yes. The #InfluencerChat community continues to reiterate that online relationships are just as valuable as offline relationships. You can check out the Q & A from our relationship marketing discussion below. Social Networking Tools. Social Networking Collection. How to Promote with Brand Ambassadors Using Visual Content Marketing.

Passionate brand advocates can provide marketing on steroids.

How to Promote with Brand Ambassadors Using Visual Content Marketing

On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors…. Brand ambassadors are people, customer advocates and fans who represent and talk about your brand with passion. If they are also passionate about your brand then that can provide powerful crowd sourced marketing that can amplify brand awareness.

Because they love your products and services… You should make sure that they have conversations in front of as many potential customers as possible. Bigger can be better. Those conversations can be offline and online. When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. People like to buy from people In the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness.