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Unit 302 breakdown. SEO Quiz - How Knowledgeable are you? Pay-per-click quiz. 9 Places to Insert Keywords on Your Website. Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success.

9 Places to Insert Keywords on Your Website

It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising. Although there are lots of places that I’ll talk about where you can use your keywords, as you’re designing the website and writing the content, you don’t want to do is overload them in every available spot.

Yes, the goal is to take advantage of all the opportunities you have to incorporate keywords on your website. 9 Tips for Optimizing Your Website for Mobile Users. Is your website meeting the needs of on-the-go mobile users?

9 Tips for Optimizing Your Website for Mobile Users

When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website. Given that, it’s important to keep some best practices in mind as you develop your mobile presence. What is mobile optimisation? Tactile By Design. Mobile optimisation is the 'most exciting digital opportunity' for 2013. Mobile optimisation is the most exciting digital opportunity for marketers in the coming year, according to stats from a new Econsultancy report.

Mobile optimisation is the 'most exciting digital opportunity' for 2013

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months. Content, conversion, mobile, social and personalisation have emerged as some of the key areas for markerters to focus on this year. The most exciting digital opportunities for 2013 We asked our respondents for the three most exciting opportunities: Note: Respondents could check up to three options for this question. While social media was much talked about at the beginning of last year, it seems that many companies must have progressed in this area, with other focuses this year. SEO vs. SMO: What’s the Difference, and Why Should You Care? [Guest Post]

Online marketing is all about awareness and visibility.

SEO vs. SMO: What’s the Difference, and Why Should You Care? [Guest Post]

What is social media optimisation (SMO)? Social media optimisation or SMO isn't a new term or a new approach, far from it.

What is social media optimisation (SMO)?

As the Wikipedia definition of SMO explains, it's been around since 2006 when the search engine marketer Danny Sullivan first used it and Rohit Bhargava developed his 5 rules of SMO which are featured at the end of this post with my suggestions on how to scope SMO activities more broadly. With many companies now having social media marketing in place, SMO is a logical next step to improve the effectiveness of social media marketing.

So I thought it would be interesting to see marketers views on SMO - is it a narrow view about optimising integration with a website, is it mainly related to SEO or is it a broader view? What do you understand by SMO? These are the results of the poll - thank you to everyone who voted! Well the results were very interesting, if very inconclusive! What is Link Building? Strategies & Examples - The Beginners Guide to SEO. For search engines that crawl the vast metropolis of the web, links are the streets between pages.

What is Link Building? Strategies & Examples - The Beginners Guide to SEO

Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web. The engines themselves have refined the use of link data to a fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Measuring the Lifetime Value of a Mobile Customer.

Guest post by Alex Walz (Apptentive).

Measuring the Lifetime Value of a Mobile Customer

The difference between apps that sell for millions of dollars and apps that never see a dime can often be narrowed down to a single point: How well their developers and marketers understand the value of a customer. 64 Tools to Improve Your Content Marketing Campaigns. I spend a large chunk of my time researching, creating and promoting content.

64 Tools to Improve Your Content Marketing Campaigns

As a result, I’ve found and used a load of tools and services to improve the results and streamline the processes involved. Being the generous bloke that I am, I’m going to share these with you! The list will be broken down into three sections: Idea generation and planningContent creationContent promotion I’m not affiliated with any of these tools, but I’ve used all of the tools listed at least once (so they have my seal of approval).

Idea Generation and Planning Tools Instant.ly - on-demand consumer insights from all over the world. What are the Basics of SEO? Give me a frank definition of SEO, please SEO stands for Search Engine Optimization.

What are the Basics of SEO?

It refers to the practice of getting your website listed higher on search engine results pages, or SERPs. If you type in “Mongolian hats” on Google and click search, the resulting page is a SERP. If you have an e-commerce site that specializes in Mongolian hats, but your link doesn’t appear on the first page of Google’s results, then you need to optimize your site. Sounds easy enough, right? SEO Keywords: Guide to Better SEO Keyword Research. The Difference between Organic and Paid Search Engine Results. When a search engine returns its search results, it gives you two types: organic and paid.

The Difference between Organic and Paid Search Engine Results

Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Why SEO is Important For Businesses. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. That’s right, folks: I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and large businesses. I find this extremely unfortunate, because SEO is a very viable marketing outlet that can, in concert with effective landing pages and content, bring your business qualified leads and customers.

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Pay per Click (PPC) vs. Pay per Impression (CPM) Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches.

Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs. Pay Per Click (PPC) Management Services. Pay Per Click Management (PPC) Services We can help you in setting up campaigns, with a view to increasing your traffic in order to provide you with the potential for profit as part of an overall strategy. Top 16 Search Engine Optimization Tips (Infographic) Search engine optimisation is the act of trying to get your website ranked in search engines such as Google organically.

This is best done by optimising two key areas, the first being on page optimisation which is actually done on your own website through the use of title tags, meta descriptions, keyword density and many other factors. The second key area is off page optimisation by which we create listings, produce content and put your website out there in the public spaces in hopes of acquiring quality back links from other websites to your own. Search Engine Optimization (SEO) Tips and Tricks - University of Massachusetts Boston.