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Logo design resources. I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers.

Logo design resources

Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron.

Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources. KIT DE SURVIE DU CREATIF /// metiersgraphiques.fr. Copy Strategy : tout ce qu’il faut savoir. Le Brief Créatif de A à Z... par un créatif. Techniques for Choosing the Perfect Brand Name. As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop – the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name.

Techniques for Choosing the Perfect Brand Name

Unlike deciding on a location for your business and your marketing/pricing strategies, choosing a name for your business is far more nerve racking because it’s permanent, or at least should be, and should capture the essence a company. Below are techniques to help you and your clients generate a memorable, meaningful and unique brand name. Acronyms/Abbreviations Some companies like to use long, descriptive names to identify who they are and what they do.

Acronyms are often used to make longer names more friendly and easier to remember. This method works particularly well if you have a long company name whose first letters of each word form a brand new, pronounceable word. Examples Descriptive Examples: Dico de la Pub : index A. S.A.C.E.M Sigle : Société des auteurs, Compositeurs et Editeurs de Musique. 225, avenue Charles de Gaulles 92521 Neuilly-sur-Seine Cedex Tél. : 01 47 15 47 15 Fax : 01 47 45 12 94 Internet : www.sacem.fr SAGACITÉ Qualité d'intuition et de vivacité d'esprit que la loi exige pour définir un jeu -concours ne faisant pas appel au hasard.

Dico de la Pub : index A

SAISONALITÉ Caractéristique de la consommation de certains produits que les plans de marketing et de publicité prennent en compte. L'un des objectifs de la publicité peut, par exemple, être de : déssaisonaliser, c'est à dire aider à étaler les ventes sur une plus grande période. SALES PROMOTION En anglais : promotion des ventes (voir à ce mot). SALON Exposition spécialisée. SAMPLE Mot anglais : échantillon.

SAMPLING Mot anglais : échantillonnage. SATINÉ Qualité de papier présentant un aspect lisse obtenu par calandrage (voir au mot "calandre "). SATURATION Etat de ce qui à atteint son maximum. SCANNER 1. SCANNERISATION Mot franglais. SCÉNARIO Mot italien.