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25 API’s Imprescindibles para el Marketing Online
Viernes, 30 de diciembre de 2011. Cuando un negocio se fundamenta en la web, pasan cosas muy curiosas... una de las primeras es que el marketing online se hace necesario casi desde el principio. Otra -derivada de la primera- es que se desean unos niveles de análisis del negocio a un nivel muy superior a empresas offline y con un presupuesto ridículamente más bajo. ¿Qué es lo que acaba pasando? Pues que se suele terminar tirando del desarrollador/técnico/programador para todas estas necesidades de extracción de datos organizados de mil formas y para ser observados por mil perfiles distintos. Por eso, si eres desarrollador web y "sufres" este tipo de peticiones, tienes 2 opciones.There’s always a reason why a person’s ears are located above his lips. Excellent communication only happens when someone listens first before they rant or comment. But for brands and businesses, listening to billions of customers is a big responsibility and commitment. Businesses now put a premium in enhancing their social monitoring efforts and sentiment analytics. Big brands are now realizing the value that social media monitoring it gives to their CRM.
5 Listening Tools for Sentiment Analysis
WordPress Gallery Plugin NextGEN Gallery is the most popular WordPress gallery plugin , and one of the most popular WordPress plugins of all time, with over 6 million downloads. It provides a powerful engine for uploading and managing galleries of images, with the ability to batch upload, import meta data, add/delete/rearrange/sort images, edit thumbnails, group galleries into albums, and more. It also provides two front-end display styles (slideshows and thumbnail galleries), both of which come with a wide array of options for controlling size, style, timing, transitions, controls, lightbox effects, and more.
NextGEN Gallery
Want to use TileMill on Windows? Try our [VirtualBox image](http://support.mapbox.com/kb/introduction-installation/tilemill-virtualbox-vm). ### Support [Report bugs on GitHub](https://github.com/mapbox/tilemill/issues) or get support from the dev team at [support.mapbox.com](http://support.mapbox.com/kb/tilemill/where-can-i-get-help-with-tilemill). You can also join us on IRC at `#mapbox` on `irc.freenode.net` or follow us at [twitter.com/mapbox](http://twitter.com/mapbox).
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Eight Ways to Communicate Your Strategy More Effectively - Georgia Everse
by Georgia Everse | 4:54 PM August 22, 2011 A frustrated CEO recently shared with me that her employees had lost their edge. They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value proposition.
En savoir plus - Derniers concurrents de Facebook
Dans ce classement ne figure pas Ning. Car il ne s'agit pas d'un mais de nombreux réseaux sociaux. En effet, Ning est une plateforme permettant de créer des sites communautaires.
The weekly roundup is back and, as usual, Mashable has been working hard compiling the latest features and news analysis to fuel your social and techie adventures. Whet your appetite with a list of Google's top 10 most expensive acquisitions. Move onto an appetizer of MySpace memories. Have a second helping of back to school iOS apps.
42 New Digital Media Resources You May Have Missed
By Jeffrey L. Cohen B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network.
8 B2B Facebook Landing Pages
“Social media holds the promise of many new opportunities for promoting our businesses, acquiring new product ideas, and improving customer service. But it also changes fast, has a lot of moving parts, and there are many ways to be analyzed and measured. The path to the “bottom line” doesn’t seem as straightforward and direct in social media as it did in more established sales and marketing practices.” – Author, Michael F. Lewis We receive so much statistical data and so many metrics from the internet, that without guidance it can be almost impossible to decipher what we are seeing. Social Media Analytics “Experts” would have you believe that the new metrics they have introduced are the statistics that will bring your business to the next level.
Metrics That Really Matter
38 New Digital Media Resources You May Have Missed
Aaaaand...we're back! The list might seem intimidating, but this week's roundup of top Mashable features will ultimately save you loads of time otherwise spent scouring the web for tech resources. We've compiled the past week's features, how-tos and insights into a handy little package — and it's just for you. Presenting everything from geeky galleries to thoughtful think pieces, this handy guide is here to help. Editors' Picks 15 Beautiful and Creative QR Codes [PICS] Creative QR codes can entice consumers into scanning them.
Publicidad en web: usted no lo haga
Hace unos días me sorprendió una noticia en Emol sobre un estudio de eyetracking en el que se afirmaba que cierta publicidad en los sitios web era totalmente efectiva. Pensé que era una mala interpretación de la noticia, sin embargo, después de hacer varios comentarios vía twitter me contactaron de la empresa Omnicom Media Group (OMD) , responsables del estudio, para hacerme llegar el documento y un comunicado donde aparecen las principales conclusiones. Qué dice el estudio Dice entre otras cosas lo siguiente: Que se revela la efectividad de la publicidad online y su incremento al incorporarle movimiento y ubicarla en la pantalla inicial.2-Day Hands-On Social Media Training Sessions Scheduled in Sydney, Singapore, London, Paris, Toronto, New York, Chicago and San Francisco Eric Schwartzman ( @ericschwartzman ) has a message for those he refers as the “digitally illiterate.” “Digitally illiterate clients and digitally illiterate bosses have unrealistic expectations of what social media can do and cannot do,” he says. “Bringing organizations up to speed on how to use social media is really where it’s at today.” Schwartzman, a world-renowned social media trainer and author of the book “Social Marketing to the Business Customer,” delivers hands-on sessions in major cities around the world.
How a Social Media Pro Educates the “Digitally Illiterate”
A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “ Employer Perspectives on Social Networking ,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business? In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity.
Network Error
Brian Solis est considéré comme l’un des gourous des relations publiques aux Etats-Unis. Auteur d’un livre sur l’engagement, il se positionne comme l’un des experts sur les pratiques liées à la présence d’une marque sur internet. Une pratique qu’il exerce au sein du cabinet Altimeter Research Group . Dans un récent billet, sur les règles de l’engagement sur les médias sociaux, il fait le point sur les meilleures pratiques destinées aux porte-paroles de la marque sur Internet, et plus spécifiquement sur les médias sociaux. Un billet inspiré par un chiffre assez évocateur issu d’une étude réalisée par Manpower: “en 2010, 75% des employés déclarent ne pas avoir de charte ou de règles formelles pour aller sur les medias et réseaux sociaux” A contrario, ceux qui ont une charte remarquent qu’ils sont plus productifs et évitent des erreurs sur ces médias.
Médias sociaux : le top des 25 meilleures pratiques selon Brian Solis | Balises Infos
10 Must-Haves for Your Social Media Policy
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . A few weeks ago, I wrote that your organization should have a social media policy , and one of the things I heard among all the great comments was: "Okay, but what should it say?"Session Occ - Project Management
Measuring ROI