SM/CM Resources

Percentage of Time Dedicated to Community & Social Media Approximately three quarters of the respondents (73%) said that their job duties were not only comprised of working within the online community, and that a percentage of their time is dedicated to other areas within their organization. Most of the respondents (45%) work 41-50 hours per week. Compensation Online Community & Social Media Compensation | Online Community

Back to Basics: Ecosystem Research – Find Your Community | Onli Ice Rocket The new kid on the block in blog search engines. Comparable to Google in simplicity of interface, with the added benefit of keyword trend analysis.

3.) Organize by Store Location or Geography: Whole Foods Whole Foods has a massive Twitter presence with more than 200 total handles . These accounts are organized by city and store locations. Whole Foods also maintains one central account which has over 1.7M followers. Social Media Today | How 5 Top Companies Win With Twitter

Airfoil PR highlights 7 key learnings Alyce gives her wrap up thoughts Sharon gleaned five key points Charlene cross posted from the Altimeter blog If you write a review I’ll be happy to provide a link so we can hear the perspectives of those that watched, if you found the presentation helpful, please pass it on, and encourage it to spread The file is also on Dropio Developing a Social Strategy: Slides and Webinar Recording –Shar

This tool was designed to assess OPPORTUNITY COST; namely, if you're spending time doing something with a lower return on investment than another opportunity, you should stop doing it and choose the investment with the higher potential return. So... let 'er rip. Bring on the peer review. I'm sure all you highly opinionated folks have a lot to say about this now that we have been watching the gold rush for four years NOT pan out to be the viral miracle we dreamed of early on for MOST nonprofits. Is It Worth It? An ROI Calculator for Social Network Campaigns -

More business resources from Mashable: - 5 Ways to Avoid Sabotaging Your Personal Brand Online Buzz will likely become more viable for businesses when a Google Apps version is offered, as well as a standalone service that can be accessed by anyone outside of Gmail – both of which are reportedly in the works. Nonetheless, familiarizing yourself with Buzz’s features and opportunities now could be immensely valuable in the future, while at the present, it can provide some useful additional functionality for Gmail users and their contacts. - 4 Elements of a Successful Business Web Presence Google Buzz: 5 Opportunities for Small Businesses

These examples have been built for large companies that probably have more web development resources than the average small business. But if you’re serious about your commitment to Facebook engagement, consider taking some inspiration from these examples and exploring the possibilities that custom pages and apps can offer your business. More business resources from Mashable: 5 Fantastic Facebook Fan Page Ideas to Learn From

Facebook Measurement and Analytics Amazing Facebook Analytics Features Webtrends Facebook Analytics provides deep reporting and analysis of your Facebook properties. Compare Facebook Efforts: If you have multiple brands or efforts on Facebook, you can quickly compare the two. Shares (Apps only)

The Science of Building Trust With Social Media More social media resources from Mashable: - 3 Ways Educators Are Embracing Social Technology Few, if any, educational institutes teach the art of proper digital communication. Most of us have simply made up an impromptu strategy and crossed our fingers in the hopes that disaster doesn’t strike. With a bit of help from our friends in the fields of psychology and information technology, we can apply the age-old intuitions of face-to-face conversation to whatever advances in technology come our way.

How the Resort Industry is Using Social Media More social media resources from Mashable: - 5 Levels of Effective Communication in the Social Media Age Above and beyond all, knowing your audience and knowing your social media contributors is paramount. Like with any individual or company leveraging social media, resort owners must accept that they’re no longer in complete control of their brand.

Global Social Media Checkup http://fumadaestrategica.com 1315 1458 Statistics http://kandutapia.blogspot.com

Sitting in front of the computer all day monitoring mentions? Viralheat delivers deep analytics so you don't have to! Beyond Rivers of Mentions Viralheat | Social media monitoring and analytics

HOW TO: Build a Facebook Landing Page for Your Business More business resources from Mashable: - 5 Ways to Avoid Sabotaging Your Personal Brand Online - 4 Elements of a Successful Business Web Presence

HOW TO: Deal With Negative Feedback in Social Media More business resources from Mashable: - 5 Ways to Avoid Sabotaging Your Personal Brand Online The final category is the only category of negative feedback that does not require a response. In fact, it is almost always best not to respond to Trolling or Spam. This type of feedback isn’t really feedback at all.

Building Social-Ready Organizations | CustomerThink The Conversationalist is more in the “pull marketing” camp. The Conversationalist is typically interested in interacting with their target market at a deeper level of engagement through tighter relevance, content and stronger brand identification. The Conversationalist is focused on the development of trust and perceived value.