Kickstarter. Newspaper Works.
Social Media. Tale of the Junky Carrot. What do you do if you want to sell more carrots?
One thing, apparently, is to begin viewing the world from a different perspective. Recently, Fast Company, published this insightful article describing how the creative team at Crispin (an advertising firm) helped BoltHouse Farms increase sales of its pre-cut baby carrots. How did they do this? I'll let you read the whole article but they began by questioning assumptions.
API Magazine Twitter. Trendwatching: Consumer trends/insights. mUmBRELLA. Custom Media - ThinkTank. Posted by Gordon Plutsky on Wed, Oct 03, 2012 Last week I enjoyed hearing from Erik Drake, EVP of Stoneyfield Farm Yogurt who was a guest speaker at the Ad Club’s CMO Breakfast series .
Stoneyfield is the leader in organic yogurt in addition to being a leader in the new model for consumer packaged goods customer engagement.