Tale of the Junky Carrot What do you do if you want to sell more carrots? One thing, apparently, is to begin viewing the world from a different perspective. Recently, Fast Company, published this insightful article describing how the creative team at Crispin (an advertising firm) helped BoltHouse Farms increase sales of its pre-cut baby carrots. How did they do this? I'll let you read the whole article but they began by questioning assumptions.
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Custom Media - ThinkTank Posted by Gordon Plutsky on Wed, Oct 03, 2012 Last week I enjoyed hearing from Erik Drake, EVP of Stoneyfield Farm Yogurt who was a guest speaker at the Ad Club’s CMO Breakfast series . Stoneyfield is the leader in organic yogurt in addition to being a leader in the new model for consumer packaged goods customer engagement.