Kurtfrenier

Kurt Frenier

20+ yrs in marketing, published author, marketing blogger; creative mind, ppt deckmaster, sr marketing director @pepsico, social media animal, aspiring CEO :-)

The first novel on marketing! Two international top marketers meet in a bar.

They start talking... and they see in each other a passion for brand marketing. For a whole year, they bombard each other with ideas on the meaning and future of brands, marketing, the world and life. This book is the fascinating story of their intense dialogue written in a unique storytelling style and at the speed at which they live their lives. From Antwerp and Dubai… to the world! Join Erik and Kurt on their 365 daylong marketinglife travels across 51 cities, 17 countries, 4 continents and 8 time zones.

More than 79.545 minutes of writing and 196.838 words written in a temporary free download in all e-book stores! Instagram. Buddha book. Porsche unveils crowd-sourced 911 car designed ... ‫خلف كواليس فيلم بيبسي رمضان 2013 - عمو فؤاد‬‎ Making of the Pepsi Ramadan Film خلف كواليس فيلم بيبسي رمضان 2013. Making of the Pepsi Ramadan Film خلف كواليس فيلم بيبسي رمضان 2013. الفيلم Pepsi & Lay's Ramadan 2013. The Louboutin Brand Experience: “flirting... Rolling out "Live for Now" - Crain's Social Media Group. "Yallah Now!

" Kurt Frenier hopes to hear thousands of Arabic consumers and Pepsi drinkers using that slogan, and tweeting with the hashtag #YallahNow later this year. Mr. Frenier, senior marketing director-beverages for Pepsi's Middle East-Africa region, says "Yallah Now" is a rough translation of PepsiCo's global "Live for Now" ad effort for the Arabic world, where it's trendy to use expressions that mix English and Arabic. "Yallah Now" will be featured prominently as Pepsi Arabia becomes one of the first units of the marketer to convert its website to the new Pepsi Pulse interactive digital dashboard. Introduced initially in the U.S. market last spring, Pepsi Pulse -- the digital version of "Live for Now" -- is set to be rolled out to more than 40 countries beginning in April.

The Future of Marketing [Slides] - From SAP CMO Jonathan Becher. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”

Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. In a world of accelerated change, Jonathan highlighted the trends that are causing marketers to rethink the future and make fundamental transformations to their business.

He urges CMOs to embrace the changes, which have led to an unprecedented empowerment of people: “the convergence of trends is creating an opportunity for us to rethink the future and embrace change. Louis Vuitton Presents Check-In, Check-Out with the Spring/Summer 2013 Collection. Kurtfrenier : Ha! Nice weather after all... The World Needs AAA (TripleA) Brands. Erik Saelens, marketing guru and CEO/Founder of BRANDHOME , and a good friend of mine, has written a marvelous little book called TripleA. I thought it was worth writing about it, building on many articles in this blog that talk about brand coolness, brand authenticity and how brand activation should be done. This book galvanizes all of that, in just 100 pages. The premise of the book is as follows: “ The world is a mess , trust is out the window, spending is low, money is scarce, markets are driven by low budget sales, and people and business alike are holding their breath about the future.

Are marketers finding their mojo in the WAR for (brand) attention? — by Kurt Frenier, The Red Hot Marketing Blender. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!] Who doesn’t love Ben & Jerry’s ice cream? I know I do. Chunky Monkey in particular -yum! [Chunky Monkey is one of close to 50 Ben and Jerry's ice cream flavors. It has a base of creamy banana ice cream which is blended with walnuts and chocolate fudge. Oh - bring it on]

Photo by kurtfrenier. TV drives social conversations. On many an occasion in this blog I have stated that “ tv is dead ” and it has been my personal rallying cry in my social and business scene for about 2 years now. That has led to many many interesting discussions with colleagues, friends and family where I had to justify and then reframe what I meant exactly by that. This post to clarify where I stand -today. You’ll have to read all the way through to the end to see what that is exactly As a marketer, I am following the shift between traditional media and ‘new media’ (by the way, new media is mainstream media by now) to decide where the dollars I put to grow brands will work the hardest.

When social media came on my radar for the first time, around 2003 (when I was responsible for marketing and communication at a telecom business), it was confusing the picture more than creating the excitement that I got later on. RedHotMktBlender. Photo by kurtfrenier. Customer Engagement. 18 reasons to listen before you leap into social media Posted on March 17, 2014 by Rob Petersen inShare6.

INNOVATION: silver bullets never killed anyone! — by Kurt Frenier, The Red Hot Marketing Blender. Photo by kurtfrenier. PERRIER (in the Brilliant Brands Series®, a bright & shining star) Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier . As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence).

And as mentioned before, the BBI is zero science, 100% gutfeel (my gutfeel)! In the world of sparkling bottled water, Perrier stands out. I believe everyone will agree. Not necessarily because of its product, but because of its brand, its imagery, and its advertising. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. 5 technologies that will change consumer behavior. Last week I was in Vegas, on CES , the Consumer Electronics Show. CES is a yearly event that started a few decades ago to showcase new technologies, but it has grown to what it is today: a peak into current and future consumer behavior (as seen through the lens of technology). At least, that’s how I experienced it. On the surface of it, it is still geekshow #1 -LoL. Let me highlight what struck me as important things that I think will impact consumer behavior in the future. MY marketing classics.

BELOW IS A SELECTION OF MARKETING VIDEOS THAT I CONSIDER “CLASSICS” – WORTH WATCHING OVER AND OVER AGAIN.

SOME ARE RECENT; OTHERS ARE A BIT OLDER BUT STILL RELEVANT. LET ME KNOW WHAT STUFF YOU CONSIDER A CLASSIC AND I WILL ADD IT (PROVIDED I LIKE IT OF COURSE -LoL). ENJOY ! First of all, a bit of history. Photo by kurtfrenier. Brilliant Brands Series: O’Neill {undervalued jewel} Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier .

As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). BIT OF BACKGROUND ON O’NEILL : More than 60 years ago, Jack O’Neill, aspiring engineer turned window salesman went surfing to release everyday pressures. In love with mother nature, but frustrated by the weather, he started researching how to solve the problem of the extreme cold water in the waves of Northern California, so he could surf for longer. He invented to world’s first wetsuit in the early 50s.

Photo by kurtfrenier. 2012′s awesome marketing stuff, according to Kurt Frenier. Time to wrap up the year… I guess the greatest phenomenon of the past year was Gangnam Style.

Social sharing: self-glorification. Today I want to write a very short article about an idea that struck me as a I was thinking of what makes social platforms “tick”: SELF-GLORIFICATION. As a contextual start, here’s an interesting statistic for you: 10% of all pictures taken, ever, were taken in the last 12 months !! Wow. Are you “leaning forward” when it comes to new marketing tools? Are you forward looking when it comes to marketing, trying out novel techniques? Or does it scare you and your business? Where do you rate yourself (your brand / your company) on the continuum below… with the dinosaurs, stuck in the past? Or with the bold ones, going all out on new marketing? LA VACHE QUI RIT (in the Brilliant Brands Series®, a bright & shining star) I’m going to start writing about brands I love. And will rate them against my own brand evaluation system, BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. 0% science, 100% gut-feel (my gut feel).

The BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). First brand on the list, and a brand that is not the most obvious to qualify as a power brand: LA VACHE QUI RIT (the laughing cow), an ultimate example of what I would coin as “global simplicity”. An extremely simple portfolio with a global footprint, a fantastic memorable visual identity, and some great pieces of advertising/awesomeness, and with loyalty beyond imagination.

Connecting to kids and adults alike. The Louboutin Brand Experience: “flirting with your feet” “Give a girl the right shoes, and she can conquer the world.” ( Marilyn Monroe) Ask a woman about the most aspirational brand of shoes, and chances are you will hear “Louboutin” as an answer. Fiat’s Plan to Go Upscale Is Met With Skepticism. HEINEKEN 007: licence to kill. We all know beer icon Heineken. And a lot of us l-o-v-e Heineken, whether we are brand users or not. The Red Hot Marketing Blender — by Kurt Frenier, Challenging Marketing Norms + A Peak In The (Marketing) Future. What do you sell? the sizzle or the steak? Start making it happen today. Weird, cheesy, sleasy horse-riding swag … the new style is called: “GANGNAM STYLE” Wake up! I still believe in facebook. Hope I’m not the only one… DESIGN. Lifeblood of brand and company. What do look for at the Oscars? Chicken soup…Tomato soup… Marketing soup -yummm.

Are marketers finding their mojo in the WAR for (brand) attention? Innovation … it can’t be breakthrough if you wouldn’t buy it yourself! How Rohan Marley is turning HOUSE OF MARLEY into an iconic brand. The Red Hot Marketing Blender — by Kurt Frenier, 21st Century Marketing Perspectives Blended Into 1 Site. The future of marketing, and how to weather the tsunami of change that is coming.

MARKETING stuff

Pearltrees videos. Getting started.