Soc. média v cestovním ruchu
The Mobile App Trends Series is sponsored by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates. The mobile application world continues to expand at a breakneck pace. If 2010 was all about push notifications and "real-time alerts," 2011 is about localized content, better photo and video support and cloud-based storage. We want to highlight some of the trends that are already taking hold of the mobile app market or that we expect to take off in the near future.
JetBlue has announced a new program with Facebook Places that lets customers earn rewards when they use the service to check in at airports. Members of JetBlue's TrueBlue rewards platform can register on the company's Facebook Page . Registered users will then receive 25 TrueBlue points every time they check in to an official JetBlue airport location on Facebook Places.
Earlier this week we wrote about KLM Surprise , a social media campaign KLM Royal Dutch Airline ran over the holiday season, giving personalized gifts to random passengers who tweeted about their flights or checked at KLM flights with Foursquare. Turns out that KLM wasn’t the only airline spreading the love amongst their passengers this holiday season. Spanair decided to brighten things up for a plane-full of late night passengers on Christmas Eve by surprising them each with a beautifully wrapped gift on the luggage conveyor belt. If that’s not an amazing way to treat your passengers I don’t know what is! A video of the Spanair Christmas Eve surprise is currently climbing the charts on YouTube. The video explains that their flight from Barcelona to Las Palmas on December 24 arrived close to midnight and they wanted to do something special for the 190 people who were travelling with them while everyone else celebrated Christmas Eve.
Nothing is quite to boring and monotonous as waiting for your plane to board, right? Well KLM Royal Dutch Airline decided to put a little joy into the lives of waiting passengers, social media style, with the KLM Surprise initiative. Over the holidays, KLM looked for passengers who checked into their flights on Foursquare and tweeted about waiting to board, did a little social media research to find out more about them, and then surprised them at their gates with personalized gifts.