Mediální centrum VisitBritain - WHERE CAN YOUR SOCIAL NETWORK TAKE YOU? This content requires the Adobe Flash Player. Get Flash <div style="padding:5px;background-color:Yellow;border:1px solid #000000;width:450px;" > This content requires the Adobe Flash Player and a browser with JavaScript enabled. <a href=" Flash</a></div> 14 févr. 2011 New app puts social network to the test Exclusive travel prizes available – including 2 trips for 2 to Britain NEW YORK, February 14, 2011 – Much has been said about the power of Facebook and other social networking sites in bringing people together. Unite the Invite is a new Facebook app, that tests the power of your social reach. “The idea that we’re all connected by six degrees of separation has intrigued people for generations.
So, what does this app have to do with the UK’s national tourist board and America’s leading youth travel expert? Unite the Invite sees each participant given a virtual invitation to the UK. -Ends- Informations complémentaires: Pour plus d'informations, contactez: Infografika: Mobilní marketing | JustIT.cz. Lufthansa in Social Media- customer engagement strategy. 5 Mobile App Trends You Can't Ignore. The Mobile App Trends Series is sponsored by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates. The mobile application world continues to expand at a breakneck pace. If 2010 was all about push notifications and "real-time alerts," 2011 is about localized content, better photo and video support and cloud-based storage.
We want to highlight some of the trends that are already taking hold of the mobile app market or that we expect to take off in the near future. 1. Localized Search and Deal Updates The explosion of location-based technology was revolutionary in the app world. Location-based services like Loopt, Foursquare and Gowalla are all investigating ways to let users know not just when their friends are nearby, but what offers are available in their areas.
Take Loopt as an example. 2. 3. 4. 5. Series Supported by Sourcebits. JetBlue Offers Rewards for Checking In via Facebook Places. JetBlue has announced a new program with Facebook Places that lets customers earn rewards when they use the service to check in at airports. Members of JetBlue's TrueBlue rewards platform can register on the company's Facebook Page. Registered users will then receive 25 TrueBlue points every time they check in to an official JetBlue airport location on Facebook Places. The first 100 customers to check in at Boston's Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York's John F. JetBlue is the latest to attach a rewards program to Facebook Places.
Though marketers have been running loyalty programs for ages, a gamification overlay adds another reason — aside from a desire to earn points — for consumers to actually use the programs. What do you think? Going Viral: Spanair Sends Free Gifts To Passengers Down The Luggage Claim [Video] Earlier this week we wrote about KLM Surprise, a social media campaign KLM Royal Dutch Airline ran over the holiday season, giving personalized gifts to random passengers who tweeted about their flights or checked at KLM flights with Foursquare.
Turns out that KLM wasn’t the only airline spreading the love amongst their passengers this holiday season. Spanair decided to brighten things up for a plane-full of late night passengers on Christmas Eve by surprising them each with a beautifully wrapped gift on the luggage conveyor belt. If that’s not an amazing way to treat your passengers I don’t know what is! A video of the Spanair Christmas Eve surprise is currently climbing the charts on YouTube. The video explains that their flight from Barcelona to Las Palmas on December 24 arrived close to midnight and they wanted to do something special for the 190 people who were travelling with them while everyone else celebrated Christmas Eve.
KLM Stalks Passengers Through Social Media & Buys Them Gifts. Nothing is quite to boring and monotonous as waiting for your plane to board, right? Well KLM Royal Dutch Airline decided to put a little joy into the lives of waiting passengers, social media style, with the KLM Surprise initiative. Over the holidays, KLM looked for passengers who checked into their flights on Foursquare and tweeted about waiting to board, did a little social media research to find out more about them, and then surprised them at their gates with personalized gifts. Surprise or stalking? You be the judge. KLM describes the project on the KLM Surprise website. I have to admit that I am a little torn about this idea.
On the other hand, although this seems a little bit stalkerish to me, I can’t deny that this was a fantastic viral marketing stunt on the part of KLM. If KLM Surprise becomes an ongoing thing I can see it getting huge. What do you think of the campaign?