Web&Publishing trends for next years

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IAC 2011: Tištěná média se musí změnit. Ale jak? - Lupa.cz

Na českému trhu s internetovou reklamou panuje nervozita. Tradiční dodavatelé informací a zábavy šetří, kvalita tím trpí. Přitom by měli hodnotným obsahem nakrmit také smartphony, tablety a čtečky. http://www.lupa.cz/clanky/iac-2011-tistena-media-se-musi-zmenit-ale-jak/
http://www.pewinternet.org/Presentations/2011/Mar/APLIC.aspx

Information 2.0 and Beyond: Where are we, where are we going? | Pew Research Center's Internet & American Life Project

Kristen Purcell , Research Director of the Pew Research Center’s Internet & American Life Project, will share data on the latest digital information trends and discuss how those trends are shaping the way libraries and other content-oriented organizations interact with their audiences. Trends to be discussed include the continued popularity of social media , the rise of mobile internet , handheld devices and apps , the move towards augmented realities, and the shifting role of the “expert” in today’s information ecology . These trends, and others, are revolutionizing how people consume information, and are reshaping the public’s expectations about information access and immersion.

The Future Of The Web: Where Will We Be In Five Years? - Noupe Design Blog

http://www.noupe.com/design/the-future-of-the-web-where-will-we-be-in-five-years.html Nov 03 2009 We’re approaching the end of 2009, and many people are wondering what the future will bring . While no one can predict for sure what the Internet holds in its future, there are indicators and trends that can point us in the right direction.
http://thenextweb.com/socialmedia/2011/03/08/the-key-trends-in-social-commerce/

The Key Trends in Social Commerce

Social commerce is more than just a buzzword; it’s becoming the de facto way to do business online. It emerged as a result of brands finding new ways to connect with consumers through the open graph, and a customer demand for more fluid interaction with brands. Done correctly, it is a win-win for both the brand and the consumer and there are many new opportunities to use social commerce methods to affect the consumer journey, including to the point of post-purchase.
Two years after the debut of the iPad, most newspaper publishers still are fretting and fumbling over what to do about it. Even though the iPad 2 was one of most popular items at Christmas and the third-generation version of the product is likely to turn up well before Santa returns this year, many newspapers have yet to develop their very first app. Of the publishers who took the plunge, most were so unclear on the concept that they shouldn't have bothered.

Reflections of a Newsosaur

http://newsosaur.blogspot.com/

Víme, kam se bude ubírat vyhledávání na Internetu - Lupa.cz

http://www.lupa.cz/clanky/vime-kam-se-bude-ubirat-vyhledavani-na-internetu/ Udrží si vyhledávače výsadní postavení, nebo se hlavní vstupní branou k internetovému obsahu stanou spíš sociální sítě? Zamysleli jsme se nad budoucností vyhledávání na Internetu.
With smartphones in the hands of more than 60 million Americans, according to eMarketer estimates, app stores are growing quickly and the application market continues to evolve as it approaches maturity. According to research from app store analytics provider Distimo , many app developers are changing how they monetize their creations. All major application stores are growing rapidly, with triple-digit increases across the board. http://www.emarketer.com/Article.aspx?R=1008178

In-App Purchases Become Major Mobile Revenue Stream - eMarketer

http://www.seomoz.org/blog/top-10-things-we-learned-about-seo-in-2010

Top 10 Things We Learned About SEO in 2010 - Whitebeard Friday | SEOmoz

It's that time of year when it's not uncommon to be sitting by a fire, sipping a glass of Egg Nog (with brandy), and listening to A Charlie Brown Christmas on the stereo.
The first year of the GlobalWebIndex has revealed three clear trends in the consumer adoption of the internet. http://www.slideshare.net/Tomtrendstream/welcome-to-social-entertainment-annual-report-2011

Welcome to Social Entertainment - Annual Report 2011

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion ), and there’s another way paper might be better: its weight . The idea comes from the same study that found that softer chairs increase negotiating flexibility .

Does Paper Outweigh Digital? | Neuromarketing

http://www.neurosciencemarketing.com/blog/articles/paper-weight-digital.htm
Trends 2011

10 Predictions for the News Media in 2011

In many ways, 2010 was finally the year of mobile for news media , and especially so if you consider the iPad a mobile device. Many news organizations like The Washington Post and CNN included heavy social media integrations into their apps, opening the devices beyond news consumption.

Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011.
Philip Ruppel is president of McGraw-Hill Professional, a leading global publisher of print and electronic content and services for the business, scientific, technical, and medical communities. Without a doubt, the e-book is practically the biggest thing that’s hit the publishing industry since the invention of movable type.

5 E-Book Trends That Will Change the Future of Publishing

Facebook se pro návštěvníky internetu pomalu stává destinací číslo jedna.

Analýza: Kde bude Facebook za pět let? | Tyinternety.cz

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

11 B2B Marketing Predictions for 2011 | Social Media Today