Nowadays situation in publishing
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No surprises here, Google scores high as the biggest single driver of traffic to top news sites with both Google Search and Google News, according to Journalizm.com. I use Google when I am searching for information regarding news or topics, and have never thought otherwise. Looks like I’m not the only one. The study says on the average 40% of news traffic comes to top news sites from outside referrals . The omnipresent search engine was the lead referring site for 17 major news sites reported in the study and ranked second referring site for the other four. Interestingly, according to the study most of the referrals stem from topic or news event-related searches like “Japan Tsunami” or “NCAA champion, men’s.”
The newspaper industry is suffering these days. Besides the economic crisis that leads to less advertising spending the traditional business model is under attack by the Internet. The large papers have reacted with large Internet activities that attract a lot of traffic. But the revenues of the online ventures are not sufficient to compensate for the decline in print. So what shall they do? I had the pleasure recently to be invited back to my university, the University of St.
Soc. média v cestovním ruchu
Over the past year or so we’ve regularly looked at the way news publishers on the Web are starting to charge their readers. While we’ve usually looked at paywalls pretty negatively, some news out of the US shows that they can work – if they’re set up the right way. The New York Times , itself planning to start charging for access soon, reports on findings from Journalism Online , a service that helps newspapers charge their users. The company says that after several months, the two dozen newspapers using Journalism Online’s tools have not seen the significant decline in traffic they might have expected. Journalism Online says that pageviews fell between 0% and 20% and unique visits fell between just 0% and 7% (neither figure a huge disaster when you introduce a paywall), while advertising revenue didn’t fall at all for any of the titles. It’s worth noting that the newspapers concerned didn’t block all content completely from non-paying visitors.
One of my favorite blogs that frequently shares data visualizations and infographics , Flowing Data, hosts a recurring community challenge entitled Visualize This . Basically the community remixes original visualizations of data and makes them better. This is a neat idea by itself you could try out: host a recurring contest to bring your community together and share the content produced back to subscribers. It could be on anything of course, not just data visualizations. A recent project was on where the public gets their news which is a topic that’s of-interest to readers here, and also the content presented allows me to make a quick point. The original image shown from PEW research center:
| Jindřich Lauschmann Nový report nazvaný GlobalWebIndex stvořený spoluprací agentur Trendstream a Lightspeed Research přinesl tři základní poznatky. Spotřebitelé se posunují k profesionálně tvořenému obsahu, více se přiklánějí k realtime sociálním médiím a stále častěji jim stačí tzv. balíčkový, tedy poskytovatelem obsahu omezený, přístup k internetu. GlobalWebIndex vychází ze tří průzkumů provedených na největších světových trzích s časovým odstupem společností Lightspeed Research. Data získaná z těchto “vln”, jak jsou ve studii tři fáze získávání podkladů nazvány, zpracovala agentura Trendstream a dovodila z nich aktuální trendy v oblasti sociálních médií a internetu vůbec.
| Jindřich Lauschmann Internetem prošlo v roce 2010 celkem 107 bilionů e-mailů, přesněji 294 miliard denně. Celkové množství stránek je 255 milionů, z toho 21,5 milionu jich přibylo v minulém roce. Měsíčně na Facebook jeho uživatelé nahráli v uplynulém roce 3 miliardy fotografií.
Maria Ogneva is the Head of Community at Yammer , where she is in charge of social media and community programs, and internal education and engagement. You can follow her on Twitter , her blog , and via Yammer's Twitter account and company blog . Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them . That’s called advocacy, and it's much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated On the flip side, however, are “badvocates” –- the folks who spread negative comments about you with their networks.
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It’s not that Amazon set out to destroy small book stores. They just offered a better option for a large number of people. Now, Amazon is increasingly offering small features here and there that taken together may start to make a traditional publisher a lot less necessary for authors. No one is more shocked by that sentence than I am.