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Email Marketing - Lyris HQ Email Marketing and More. Understanding email open rates - Articles & Tips. Guide to CSS support in email clients - Articles & Tips. Version history 14 November 2017 Outlook.com and the Outlook iOS app added support for CSS background images and some related properties, as well as certain Flexbox and Grid properties.
Also added iOS 11 Mail to the guide, with no noticeable differences from iOS 10. 22 September 2017. Tips for Tracking Email Marketing Campaigns. Email campaigns are a cost-effective way of attracting quality return visitors to your site.
It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics.