We’re kicking off 2012 by looking back at some of our top posts of 2011. Drum roll please…5, 4, 3, 2, 1! 5) Fixing Gmail Deliverability...
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video in email
Email Subject Lines: 15 Rules to Write Them Right | Email Marketing - Lyris HQ Email Marketing and More
There's a fine line between "catchy" and "spammy." Run your email copy through a content checker to identify any spamlike words, phrases or construction. The content checker will tell you which phrases to avoid. Two tricks that could trip a spam filter: email subject lines with all capital letters, and using more exclamation points than necessary. (Both look unprofessional, too.) In fact, we recommend against using exclamation points at all if you can avoid it.
Understanding email open rates - Articles & Tips - Campaign Monitor
Open rate is a measure of how many people on an email list open (or view) a particular email campaign. The open rate is normally expressed as a percentage, and at Campaign Monitor we calculate it as follows: What is an open rate? So a 20% open rate would mean that of every 10 emails delivered to the inbox, 2 were actually opened. Our customers often ask us what ‘open rate’ means, and whether the open rate they are getting is any good or not.
Tips & Resources › Designing and building emails Full report on all 24 clients Designing an HTML email that renders consistently across the major email clients can be very time consuming.
Guide to CSS support in email clients - Articles & Tips - Campaign Monitor
Tips for Tracking Email Marketing Campaigns
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment.
