Reviews of Blue Sky Factory. Mobile Marketing, Mobile Advertising, Interactive Voice Response | SmartReply.
Email design inspiration. Associations & groups. Email Marketing for Small Businesses. Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail - Advertising Age - DigitalNext. Blog - Litmus. With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them. Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things. With over eight years experience as a web developer and a love for working with small teams, Kevin is the perfect addition to Litmus! Alongside Eddie, Jordan, Luca, and Drew, he’ll be working on the product team as a senior developer. Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. April Fools’ Day gives email marketers (and marketers in general!) If one topic dominated email marketing conversations in 2013, it was definitely Gmail tabs.
Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. Email marketers can no longer ignore mobile. Publications Email Insider. Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, at this point in time, there is very little brands can do ... Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% ... Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations.
Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct. Wearables To Surpass 19 Million Units In 2014 MDC's Assembly Wins Timberland Media Duties. DMA:2010 Coverage Round-Up | The Big Fat Marketing Blog. Home | Shoutlet. Exclusivity, Urgency, and Email. How to optimize your email for mobile devices. If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile. Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices?
" There are several strategies available that range from "ignore it" all the way to the creation of elaborate solutions to deliver device-specific content to mobile users. But how do you know which is right for you and, more importantly, your subscribers? Get connected. Know your audienceThis is no doubt advice you've heard it before: Relevancy is the new king in interactive marketing (although content still counts too).
Home | Email Standards Project. Tips for Tracking Email Marketing Campaigns. Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Tagged links allow you to evaluate the performance of individual links within your emails. Why tag email links? Let's say that you send out an email newsletter in January and February that does not use campaign tags. But, did they visit your website as a result of the January email or the February email?
Visitors who click a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser. That's all!
The CAN-SPAM Act: A Compliance Guide for Business. The Leading Authority on Email Marketing Metrics EmailStatCenter.com. Advanced email marketing. I’m pretty sure that my email inbox is going to drive me to the funny farm. It’s the only thing that I can never quite seem to get on top of. The other day, I received an email with the subject line, “Stress Management for Women.” Maybe they know something about me that I don’t, but I’m NOT a woman and I’m definitely NOT STRESSED!!!
Ok, maybe just a little bit The point is, companies are turning to email marketing frequently because it’s cheap and it’s effective. But, recent studies show that about 90% of all email sent is SPAM. I would argue that 5% of the rest is borderline (like my Stress Management for Women email) – not relevant, not timely and to the wrong target. The problem for small business owners is that we have to try and get our legitimate email to our prospects and customers amidst all the irrelevant junk that’s out there. An Analogy The first key is to realize that traditional email marketing won’t cut it if you’re serious about marketing online. Email Marketing 2.0. The Retail Email Blog: AM Inbox: Time is running out...
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning: NFLshop, 4/22 — 2010 Draft Sale: 3 Special Offers – Make Your Selection NowUnique discount codes are usually served up at the time that an email is opened. NFLshop uses this same tactic to serve up the number of days, hours and minutes until their sale ends so that it’s accurate at the time of open. The time element is cookie-based, so the time left displayed in the email doesn’t refresh unless you clear your cache or use a different browser. Still, this is a good tactic for generating urgency in a really specific way. Here’s what the email looked like yesterday when I opened it: Mobilize Mail Opinion » Blog Archive » Flash and Email – Can it Work? Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year.
I have read his book and love it so it was an easy leap to get me to sign up to receive updates to his blog via email. Sometimes Tim provides a little movie dealing with something interesting which automatically appears within my email client. In the last installment it was how to “peel” a hard-boiled egg without peeling!! To view the movie within my email client all I have to do is play it. I thoroughly enjoy watching the movies and told many of my friends to sign up to his email alerts.
What I forgot to mention was that unless you are using Apple Mail as your email client you are not in fact going to see the movies nor in Tim’s case will you ever know they were ever present! Apple Mail Go Tim! Entourage Yahoo! Gmail Nope – nothing here. Outlook No surprises here. EmailExperience's Channel.