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Reviews of Blue Sky Factory. Mobile Marketing, Mobile Advertising, Interactive Voice Response.

Email education

Email design inspiration. Associations & groups. Email Marketing for Small Businesses. Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail - Advertising Age - DigitalNext. Blog - Litmus. With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them.

Blog - Litmus

Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things. With over eight years experience as a web developer and a love for working with small teams, Kevin is the perfect addition to Litmus! Alongside Eddie, Jordan, Luca, and Drew, he’ll be working on the product team as a senior developer. Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. April Fools’ Day gives email marketers (and marketers in general!) If one topic dominated email marketing conversations in 2013, it was definitely Gmail tabs.

Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. Publications Email Insider. Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, at this point in time, there is very little brands can do ...

Publications Email Insider

Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% ... Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct.

Wearables To Surpass 19 Million Units In 2014. DMA:2010 Coverage Round-Up. Shoutlet. Exclusivity, Urgency, and Email. How to optimize your email for mobile devices. If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile.

How to optimize your email for mobile devices

Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices? " There are several strategies available that range from "ignore it" all the way to the creation of elaborate solutions to deliver device-specific content to mobile users. But how do you know which is right for you and, more importantly, your subscribers?

Get connected. Email Standards Project. Tips for Tracking Email Marketing Campaigns. Email campaigns are a cost-effective way of attracting quality return visitors to your site.

Tips for Tracking Email Marketing Campaigns

It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics.

Email tips & tricks

The CAN-SPAM Act: A Compliance Guide for Business. The Leading Authority on Email Marketing Metrics Advanced email marketing. I’m pretty sure that my email inbox is going to drive me to the funny farm.

Advanced email marketing

It’s the only thing that I can never quite seem to get on top of. The other day, I received an email with the subject line, “Stress Management for Women.” The Retail Email Blog: AM Inbox: Time is running out... The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers.

The Retail Email Blog: AM Inbox: Time is running out...

Here are highlights from my inbox this morning: NFLshop, 4/22 — 2010 Draft Sale: 3 Special Offers – Make Your Selection NowUnique discount codes are usually served up at the time that an email is opened. NFLshop uses this same tactic to serve up the number of days, hours and minutes until their sale ends so that it’s accurate at the time of open. The time element is cookie-based, so the time left displayed in the email doesn’t refresh unless you clear your cache or use a different browser. Still, this is a good tactic for generating urgency in a really specific way. Mobilize Mail Opinion » Blog Archive » Flash and Email – Can it Work? Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life.

Mobilize Mail Opinion » Blog Archive » Flash and Email – Can it Work?

Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so it was an easy leap to get me to sign up to receive updates to his blog via email. EmailExperience's Channel.