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Mobile Marketing, Mobile Advertising, Interactive Voice Response | SmartReply
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What's a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that's about 43 cents. There's a lot of research floating around on the value of a social connection, but Eventbrite, an online ticket-sales startup, released a report showing just how valuable social sharing can be when it comes to selling tickets to events. Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail - Advertising Age - DigitalNext
Blog - Litmus BlackBerry Z10 Uses WebKit to Render Email; Supports Responsive Design Early versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a pain and the small screen sizes on most BlackBerry devices didn’t help matters. The BlackBerry Z10 officially hit the market on Friday, and I was lucky enough to get my hands on one.
Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2' by Erik Sass Yesterday, 10:03 PM Universal Pictures is promoting "Despicable Me 2," scheduled for a July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner Communications' Airship Group. ... Werner Promotes CBS' 'Coaching Spotlight' by David Goetzl Yesterday, 6:06 PM Werner Co., which annually gets prime exposure as players and coaches climb its ladders to cut down March Madness nets, will continue to back a "Coaching Spotlight" segment on the CBS Sports Network. ... The Hub Rocks 'KISS Hello Kitty' by Fern Siegel Yesterday, 6:02 PM Kids cable network The Hub has optioned the rights to a new series, "KISS Hello Kitty," based on the highly successful KISS x Hello Kitty line of products from Sanrio, maker of Hello Kitty, a '70s brand. ... Publications Email Insider
DMA:2010 Coverage Round-Up | The Big Fat Marketing Blog
Exclusivity, Urgency, and Email
If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile. Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices?" How to optimize your email for mobile devices
Publications How to Resolve Common Deliverability Challenges 10/11/2010
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Tips for Tracking Email Marketing Campaigns
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Do you use email in your business? The CAN-SPAM Act: A Compliance Guide for Business
The Leading Authority on Email Marketing Metrics EmailStatCenter.com
I’m pretty sure that my email inbox is going to drive me to the funny farm. It’s the only thing that I can never quite seem to get on top of. The other day, I received an email with the subject line, “Stress Management for Women.” Maybe they know something about me that I don’t, but I’m NOT a woman and I’m definitely NOT STRESSED!!! Ok, maybe just a little bit The point is, companies are turning to email marketing frequently because it’s cheap and it’s effective. Advanced email marketing
The Retail Email Blog: AM Inbox: Time is running out... The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning: NFLshop, 4/22 — 2010 Draft Sale: 3 Special Offers – Make Your Selection Now Unique discount codes are usually served up at the time that an email is opened. NFLshop uses this same tactic to serve up the number of days, hours and minutes until their sale ends so that it’s accurate at the time of open. The time element is cookie-based, so the time left displayed in the email doesn’t refresh unless you clear your cache or use a different browser.
Mobilize Mail Opinion » Blog Archive » Flash and Email – Can it Work? Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so it was an easy leap to get me to sign up to receive updates to his blog via email.
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