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http://www.ignitiongroup.com/cognition/guides/should-agency-transformation-be-evolutionary-or-revolutionary/

Should Agency Transformation Be Evolutionary or Revolutionary? » Guides » Cognition » Ignition Consulting Group™

Evolution or Revolution? Let’s reframe the question this way: is the advertising business facing change or disruptive change?

P&G's popular campaign kicks off new ad

http://www.businessweek.com/ap/financialnews/D9L03AI80.htm By DAN SEWELL <a href="http://ad.doubleclick.net/jump/mgh.bw.general/general;page=t0;t0=middle1;sz=120x40;ord=1234567890" target="_blank"><img src="http://ad.doubleclick.net/ad/mgh.bw.general/general;page=t0;t0=middle1;sz=120x40;ord=1234567890" alt="" border="0" /></a> Now even commercials have previews.