Razorfish: The Agency for Marketing, Experience & Enterprise Design for the Digital World. Why all agencies will eventually be in the software business » Propulsion Blog » Ignition Consulting Group™ Propulsion January 3, 2011 | By Tim Williams If your firm is still struggling to make digital marketing a true core competence, you may feel really left behind when the leading agencies add software development as a primary offering. Of course this transformation is already well underway.
Progressive firms (especially digital agencies) recognize that what brand consumers need most in this time-starved world is not more arm twisting, but more help – utility, not persuasion. Increasingly, software platforms like Pepsi’s Refresh Project (from TWBA/Chiat/Day) and Nike’s Nike Plus (from RG/A) form the basis of a brand’s relationship with its customers. While most agencies that are developing software wouldn’t say that these projects have been big money makers, they are willing to adopt a “test and learn” attitude and launch new projects as experiments and learning experiences. Fallon developed “Skimmer,” a social networking aggregation service. Share: Zatarain's. Ad Agency CEO Skill: The Right Way to Manage Your Business. Think discipline. by Todd Knutson Too often, creatively-driven firms forget the business discipline that's required to achieve financial success.
A consultant recently reminded me of this. He's the product of the financial and management discipline learned at Fortune 500 companies, and now helps smaller companies, including a few ad agencies, implement management systems designed to increase accountability and profitability. He said that with a bit more discipline, many agencies could significantly increase profitability - even in a recession. And then on a recent flight, I noticed the following quote from Jamie Dimon, CEO of J.P. Our management team, 15 to 30 people, talk every day at 7:30, 12 Noon, and five o'clock - what's going on, sharing information, making some decisions on the spot, reviewing facts and information. If you know what you should be doing, but just aren't doing it, take heart: you're not alone. What other business magazines add to your knowledge and expertise? P&G's popular campaign kicks off new ad.
By DAN SEWELL Now even commercials have previews. Old Spice's suave, shirtless star known for his "I'm on a horse" punchline will return in a third round of commercials for the Procter & Gamble Co. brand. A 30-second "coming attractions"-type trailer goes online Wednesday with former football player Isaiah Mustafa (moo-STAH'-fah) announcing that a new commercial is on its way Feb. 7.
Last year's commercials drew tens of millions of online views, won advertising awards and boosted sales for the seven-decade-old brand of consumer products maker P&G, based in Cincinnati. Think "grass skirt. "