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Klout, the most popular influence measurement tool for Twitter, has now expanded their offering to Facebook. Brands can engage their fans on Facebook using Klout influence scores, tailoring their Facebook experience to the Klout score of their fans. Audi USA is one of the first brands to deploy the new Klout Facebook integration on their page. And with 3.5 million fans, this is quite the large-scale roll-out. Fans who visit the Audi Facebook page will be able to sign up to see their Klout score, and receive a special Audi digital Perk for doing so. The Klout/Facebook integration is in partnership with Involver Inc.
Klout Comes To Facebook - AllTwitter
Facebook Page redesign: 10 things admins should do RIGHT NOW.: The Social Path
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got some work to do if you want to make the most if it. We've compiled 10 simple steps that will get you started on the right foot: Yes, it's opt-in.
The Value of a Liker | Facebook
As our team has been meeting with media organizations across the globe (including at events hosted by groups such as Hacks/Hackers and the Online Publishers Association ) we’ve heard a clear request for more information about the types of people who click the Like button. We’re excited to release a new set of statistics to help publishers better understand the value of the Like button, and the people who click it. Who are “likers”? People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user . They are also more interested in exploring content they discover on Facebook -- they click on 5.3x more links to external sites than the typical Facebook user.
Apart from importing contacts from your email account, the Facebook importer tool allows you to import a CSV list of email addresses and send fan page invitations via email. Here is how to do it: 1.
Send Facebook Fan Page Invitations To Email List - Import Feedburner Subscribers
How to Create Fan-only Facebook Content | Social Media Examiner
Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further. ( Important Update : Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame .) One of the most popular FBML tags is fb:visible-to-connection . A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans .
25 brilliant examples of Facebook brand pages | Econsultancy
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best.
3 Ways Facebook's Pending Page Changes Affect Marketers
Nice summary, Pamela. Some of our brand clients have used the "boxes" on the Wall to describe and link to their community guidelines or Rules of the Road for the Facebook Page. Since these boxes will be going away as well, we're advising: 1) That they consider moving a link from their box to the about/description area, which *isn't* going away (thank goodness!) 2) That they make better use of their Info tab (Note: Neither space supports FBML but full URLs DO turn into links) 3) That they review and update custom tabs as needed, as you noted. Thanks for nice explanation.
With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups:
Facebook Growth By Age Group: Share of College-Age Users is Decl
True to form, many of the technologies showcased during New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit? Two clever social-media technology companies, Syncapse and Vitrue, took a crack at answering this seemingly simple question. I say seemingly simple because, in reality, the "value" of a fan can mean lots of things such as actual sales value or value as evangelists or value as a research resource in a crowdsourcing campaign. And given the ad hoc nature of measurement today, it's no surprise, therefore, that we see wildly divergent answers from these two companies.
Question: What's a Facebook Fan Really Worth to Marketers? - Adv
Small blogs to major media organizations focus on producing great content and surfacing it to the right people. Facebook Platform offers the ability to supplement this content by making the experience more social — allowing people to discover the content their friends and other readers most recommend and care about. We're committed to being the platform that helps sites build social and individualized experiences across the Web. We recently set forth to learn how news organizations can best use Facebook to (1) drive growth in audience and traffic, (2) increase engagement, and (3) gain valuable customer insights. Today, we're sharing some early findings and beginning a broader dialogue through a new Facebook and Media Page .
Working with Media Organizations to Build Social News - Facebook Developers
Today Facebook made a significant announcement: publishers can now publish content to the feeds of all people who liked a specific page. This is a significant step forward in the opening of Facebook Page functionality to the entire web. Also as part of the announcement, Facebook announced a minor, yet significant, upgrade that will convert all iFrame like buttons into share buttons as well.
HUGE: Facebook Lets Publishers Contact “Likers”
How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.