Writing Facebook Contest Rules. Every day thousands of Facebook contests are launched on Facebook. Both individuals and big brands -- and everyone in between -- are using the power of contests to increase their likes, engagement and sales. There is plenty of information available about running successful Facebook contests and mistakes to avoid so your contest doesn't get shut down, however, I have found very little information about the best practices for writing rules for a contest. Any contest on Facebook must include a set of written rules. Facebook outlines some very specific guidelines that you want to make sure to follow, but there are some additional best practices that every business should follow that I share with you in this article. Here are 9 tips that will help you write a clear set of contest rules: #1.
Some states/regions have their own rules and guidelines for a business that is giving away any prize, including prizes won via Facebook contests. . #2: Clearly state the contest sponsor #7: Discuss the prizes. Facebook likejacking scam via Twitter. The tweet your receive is ”we are looking for twitter members to try our brand new product at twitgiveaway,com”, mostly as a reply to one of your tweets. There is no mistake in the URL: “twitgiveaway,com”.
There is indeed a comma there instead of a dot. The reason for this is that the fraudsters are trying to obfuscate the URL so that they don’t get blocked or don’t get the domain they publish blocked. And in this case, a simplistic filter would not detect a domain at all. Clicking on the user’s profile we see the name “iPad Promo”. Checking the tweets the account produced we see that all links are about the same topic. This account is trying to recruit as many visitors as possible to the website. Observe that the posts contain various versions of that domain, which proves that the fraudsters are using various obfuscation methods. Nothing unusual so far… Just another way of luring users to visit a website. But, once on the website, the user has to take a survey with three simple questions: Klout Comes To Facebook. Facebook Page redesign: 10 things admins should do RIGHT NOW.
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got some work to do if you want to make the most if it. We've compiled 10 simple steps that will get you started on the right foot: 1. Turn on the new Page format. Yes, it's opt-in. Tip: If you admin lots of pages, but only want to upgrade one or two for now, the upgrade system is wonky. Don't want to switch? 2. Here's the first cause for celebration. Tip: First thing, click "Edit Page," then "Basic Inforrmation" to select your category and subcategory. 3. Facebook seems to be defaulting all upgraded pages to a setting that e-mails you when a fan comments.
Thankfully, the setting seems to default to "off" if the Page is large (I'd guess the threshold is around 10,000+ Likes). 4. 5. 6. 7. They've moved! 8. The Value of a Liker. Send Facebook Fan Page Invitations To Email List - Import Feedburner Subscribers. Have a blog ? The Parrot Sketch. How to Create Fan-only Facebook Content. Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further. (Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: ”to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”
Examples of Brands Using Fans-only Content There are many ways to motivate your visitors to Like your page. Levi’s promises “Instant access to exclusive content.” You get the picture. What Is FBML? 25 brilliant examples of Facebook brand pages. I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)...
And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. It’s worth noting that they’ve all created unique tabs within their company pages and these are the fixed landing points for the user, rather than the standard Facebook Wall. 1.Abercrombie & Fitch A&F has a simple advertisement for a current competition. 2.Best Buy.
How People Are Signing In Across the Web [STATS] - Story Analysis by BuzzBox. 3 Ways Facebook's Pending Page Changes Affect Marketers. Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook. " While I personally think they could've been a little clearer about what these changes would do to pages, yesterday they enabled admins to see, in advance, how their pages will be altered.
Facebook's Changes Will Affect Your Pages in 3 Ways: Any "boxes" that exist in the sidebar of a page will be removed. The Boxes Tab and all of its contents will be eliminated. When you click on a tab, the page itself will become narrower (520 pixels in width). How Marketers Should Prepare: 1. 2. Yes -- I'll admit that having to make these changes is a pain. Facebook Growth By Age Group: Share of College-Age Users is Decl. With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May.
The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups: Question: What's a Facebook Fan Really Worth to Marketers? - Adv. Working with Media Organizations to Build Social News. Small blogs to major media organizations focus on producing great content and surfacing it to the right people. Facebook Platform offers the ability to supplement this content by making the experience more social — allowing people to discover the content their friends and other readers most recommend and care about.
We're committed to being the platform that helps sites build social and individualized experiences across the Web. We recently set forth to learn how news organizations can best use Facebook to (1) drive growth in audience and traffic, (2) increase engagement, and (3) gain valuable customer insights. Today, we're sharing some early findings and beginning a broader dialogue through a new Facebook and Media Page. Over the past several weeks, our team conducted independent analyses of the 100 top media sites integrated with social plugins, and correlated the implementations with user engagement. Here's what we found: Get People to "Like" Your Facebook Page. How can you quickly encourage people to become followers of your Facebook page?
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors. How do you get people to like your Facebook page? #1: Be Prepared With Quality Wall Posts and Consistent Engagement If you want to be liked, be likeable first. Several other factors people look for before joining a page include the brand itself, consistent posting of fresh information, and active engagement from both fans and admin. #2: Reward Your Loyal Supporters You may have just started your Facebook page, but your business is well-established.
. #3: Leverage Your Existing Social Networks #4: Integrate Facebook Social Plugins to Your Website. Your public Facebook status updates? Now publicly searchable out. Are Facebook Like Buttons Wrong or Right For Your Site? NEW! Facebook Live Video Streaming App. I was recently approached by the team at Vpype to test out their brand new Facebook app that allows you to stream LIVE video directly from your Facebook profile or fan page to your friends and fans! This app is a gamechanger! Live video streaming meets Facebook. and the best part? It’s FREE! Vpype allows you to: Schedule regular showsBroadcast live anytimeBroadcast as yourself or broadcast as your fan pageSelect specific friends to broadcast to (think private conferencing, trainings, etc!)
Archive your showsEmbed any showBrowse through your Facebook friends’ show recordings.and more. So, last night around 7:30pm PST, I put out a tweet, updated my Facebook profile status and began broadcasting – within a few minutes, we had over 40 participants view the show (ultimately 247 live views) and engage in the chat room from around the U.S. and as far as Singapore, Iceland and Gold Coast, Australia! The Vpype Facebook app displays on your Fan Page as a tab called “Shows.” How to reveal content on your Facebook Page only when someone cl.
Facebook Marketing Statistics, Demographics, Reports, and News – SPE : Beth Kanter. HOW TO: Send Digital Invites Without Being Obnoxious. Ah, summer: barbecues, outdoor concerts and lazy nights drinking Bud Light Lime in front of Terry's vintage metal fan, singing old Monkees jams into its whirring blades so as to get that "auto-tune" effect. It's the season of the packed social calendar, and unless you're the lazy one who never plans anything, that means you'll occasionally need to organize a get-together — most likely online. Gone are the days of phone trees and handwritten cards — now it's all about pixels and pings. But never fear, we're here to help you choose the ideal social networking tool for rounding up your sun-dazed comrades (without getting buried in their overflowing inboxes or annoying the hell out of them).
You're on your own for the beer runs, though. And so begins my the next installment of my Netiquette column over at CNN, which I write with Stuff Hipsters Hate co-founder, Andrea Bartz.