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Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got some work to do if you want to make the most if it. We've compiled 10 simple steps that will get you started on the right foot: 1.
Have a blog ? Got an email list of prospects, customers , blog readers or Feedburner subscribers? It would be a nice idea to invite your email subscribers to view and like your Facebook fan page, if they are already on Facebook – they can read your site’s content directly from Facebook.
Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further. ( Important Update : Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame .) One of the most popular FBML tags is fb:visible-to-connection . A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans .
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best.
Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook." While I personally think they could've been a little clearer about what these changes would do to pages, yesterday they enabled admins to see, in advance, how their pages will be altered. Facebook's Changes Will Affect Your Pages in 3 Ways: Any "boxes" that exist in the sidebar of a page will be removed.
With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups:
True to form, many of the technologies showcased during New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit? Two clever social-media technology companies, Syncapse and Vitrue, took a crack at answering this seemingly simple question. I say seemingly simple because, in reality, the "value" of a fan can mean lots of things such as actual sales value or value as evangelists or value as a research resource in a crowdsourcing campaign. And given the ad hoc nature of measurement today, it's no surprise, therefore, that we see wildly divergent answers from these two companies.
Small blogs to major media organizations focus on producing great content and surfacing it to the right people. Facebook Platform offers the ability to supplement this content by making the experience more social — allowing people to discover the content their friends and other readers most recommend and care about. We're committed to being the platform that helps sites build social and individualized experiences across the Web. We recently set forth to learn how news organizations can best use Facebook to (1) drive growth in audience and traffic, (2) increase engagement, and (3) gain valuable customer insights. Today, we're sharing some early findings and beginning a broader dialogue through a new Facebook and Media Page .
How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.
While the debate rages on about Facebook’s attitude to privacy, and in particular the views of Mark Zuckerberg, the current situation is that an awful lot of people make their status updates public, whether they realise the full implications or not. A stark reminder of this comes today in the form of a new search engine thrown together by two developers. FacebookSearch simply takes those public status updates and makes them searchable, outside of Facebook.
I was recently approached by the team at Vpype to test out their brand new Facebook app that allows you to stream LIVE video directly from your Facebook profile or fan page to your friends and fans! This app is a gamechanger! Live video streaming meets Facebook. and the best part? It’s FREE ! Vpype allows you to: Schedule regular shows Broadcast live anytime Broadcast as yourself or broadcast as your fan page Select specific friends to broadcast to (think private conferencing, trainings, etc!)
Update: On March 18th of 2011, Facebook phased out the use of Static FBML. Only Pages with existing instances of Static FBML are able to follow the steps in this post. One creative way of acquiring Facebook Page connections is to offer free cool stuff for connections, that isn’t available to anyone else (I wrote about this back in January , but it’s worth going over again).
Published on Sunday, 24 April 2011 04:02 Garin By: Garin Kilpatrick This post is a collection of some of the best apps, tips, and tricks I have discovered from countless hours of research into facebook and the facebook ecosystem.
Ah, summer: barbecues, outdoor concerts and lazy nights drinking Bud Light Lime in front of Terry’s vintage metal fan, singing old Monkees jams into its whirring blades so as to get that “auto-tune” effect. It’s the season of the packed social calendar, and unless you’re the lazy one who never plans anything, that means you’ll occasionally need to organize a get-together — most likely online. Gone are the days of phone trees and handwritten cards — now it’s all about pixels and pings. But never fear, we’re here to help you choose the ideal social networking tool for rounding up your sun-dazed comrades (without getting buried in their overflowing inboxes or annoying the hell out of them).