When-liking-a-brand-online-voids-the-right-to-sue. Photo Might downloading a 50-cent coupon for Cheerios cost you legal rights?
General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways. Has Facebook's Reign Come And Gone Already? A smart friend of mine, a longtime industry veteran, once shared with me an interesting observation about the companies that dominate the computing industry.
His idea was that there's always a top dog, a company that Bigfoots over everybody else, instills fears in rivals, attracts the best talent and so on -- but that with each turn of the wheel, each new ruler's reign gets shorter and shorter. So: first came IBM, which ruled for 25 to 30 years, then Microsoft, which ruled for 12 to 15, then Google for six to eight years, and now Facebook, whose reign arguably began in 2010, when its traffic surged past Google's and it bullied Zynga, its biggest partner, into accepting Facebook Credits. But is Facebook's reign already drawing to a close? Has Facebook's Reign Come And Gone Already? A smart friend of mine, a longtime industry veteran, once shared with me an interesting observation about the companies that dominate the computing industry.
His idea was that there's always a top dog, a company that Bigfoots over everybody else, instills fears in rivals, attracts the best talent and so on -- but that with each turn of the wheel, each new ruler's reign gets shorter and shorter. So: first came IBM, which ruled for 25 to 30 years, then Microsoft, which ruled for 12 to 15, then Google for six to eight years, and now Facebook, whose reign arguably began in 2010, when its traffic surged past Google's and it bullied Zynga, its biggest partner, into accepting Facebook Credits.
Industrialsocialmedia. How To Filter The Social Web On Your Mobile. In this fifth and final installment of our How To Filter The Social Web series, I'm looking at a mobile service called Prismatic.
It's a slick looking website and iPhone app that filters social news for you. Filtering news on mobile has traditionally been a tough nut to crack - and there's no shortage of startups that have attempted it. Politiek - Overheid motiveert achterhouden aantal taps sociale media niet. App.net Raises $600K to Build an Ad-Free Alternative to Twitter.
Twitter is planning to restrict access to its API, and developers are worried.
Some are publicly protesting via their blogs and group petitions. One bold group is seeking to build a full-featured social network to compete against Twitter and other ad-supported social networks. After having raised $600,000 (and counting) through crowdfunding, the team behind App.net is ready to build a "real-time social service where users and developers come first, not advertisers. " The solution? App.net - Intelligent App Marketing. LinkedIn Continuing to Shine on Wall Street as Facebook Struggles. It’s not how the script was supposed to read.
Facebook was the ‘it’ company, LinkedIn just the warm-up act. Yet LinkedIn is stealing center stage from Facebook, attracting all the glamour and love. How’d that happen? LinkedIn has turned itself into the social media darling of 2012, stepping over the near-dead and wounded, all down substantially from their highs, including game maker Zynga (its stock price down 81%), coupon dealer Groupon (down 77%), radio service Pandora Media (down 37%), and local service-rater Angie’s List (down 33%). Oh, yes. Untitled. The Google Plus 50.
If you’re curious about Google+, the new social network platform from Google, you’re not alone.
I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order: The purpose of this list is to get you thinking about a bunch of different possibilities. The Biggest Secret of Social Media. Here’s the biggest secret of social media: if you don’t like people very much, it won’t work very well.
I did an interview for a magazine recently, where the first (not the second or subsequent question) was how one might automate all their social media usage and save time. Can you imagine? The very first question, rewritten by me, would have read: “How does one take this very human medium and robotize it the way we’ve done that with all the other communications methods in our life?” I’m not some kind of kumbaya, let’s-hug-the-whales guy, but at the same time, if you’re thinking that social media’s going to bring prosperity to your business, and yet your first thoughts are on how to mechanize it, you might be looking at the wrong tool. Untitled. 5 Trends Affecting How We Connect Through Social Media. Yuli Ziv is the founder & CEO of Style Coalition, a network of independent online publishers in the fashion and lifestyle vertical, based in NYC.
She blogs on social media, entrepreneurship and tech at YuliZiv.com. Follow her on Twitter @yuliz. No matter how much we open up on the web, creating new connections online can be intimidating. Just as not everyone can start a conversation with a stranger at the bar, not everyone can comfortably start conversations in social media.
Social media strategy. When YOU Are the Brand. We’ve gone through a strange change, from people not realizing that they need to be their own brand, to people not realizing how being the brand impacts the way they do business.
It’s interesting, really. Tom Peters was the first person I recall talking about it, back in the Alan Webber days of FastCompany (The Brand Called You). Back then, we were all cubicle farmers and beige employees of the cog-world (okay, not true, but that’s what it felt like). Social Media Today | Gaining internal support for social media. We're often asked how to build corporate support for social media projects. There are many social media advocates that find it hard to sell internally. What's the best approach if you're a Marketing Director selling a social media proposition to the Board? Or a Department Head keen to include social media in your 2010 budget? I have recently coached a client in selling his social media business plan internally. Burgerlijk Nieuwjaarsboodschapje - Ambtenaar 2.0 netwerk. Nieuwe media zijn geen bedreiging van de sociale samenhang, integendeel.
Terug naar de goede (?) Oude tijd is geen oplossing. Geest uit de fles? Of op naar een nieuwe overheid. Abdul Advany: Informeel Delen (Social Imagineers) Bijeenkomst Groep Handreiking Ambtenaar 2.0 - Ambtenaar 2.0 netw. Web 2.0 biedt veel mogelijkheden voor de overheid om zich van haar open en transparante kant te laten zien. Tegelijkertijd is zorgvuldigheid gevraagd bij het verbinden van web 2.0 en het werk van de ambtenaar. Met de doorontwikkeling van de Handreiking Ambtenaar 2.0 willen we de zorgvuldige transparantie tegemoetkomen. Doe je mee? Vragen die o.a. in de bijeenkomst centraal staan: - Welke vragen leven er onder ambtenaren m.b.t. gebruik web 2.0? Drijvende krachten voor de ict tot 2020: globalisering - Ambtena. Vandaag hield het ministerie van EZ een bijeenkomst over de drijvende krachten op ict-gebied tussen 2010 en 2020.
Gespreksleider was Daniel Erasmus van adviesbureau DTN, Jeff Ubois deed de verslaglegging. Er waren 25 aanwezigen vanuit de overheid, het bedrijfsleven, wetenschap en belangenverenigingen en enkele zelfstandige trendwatchers.
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