Here's The Personal Data Stored On Facebook's Tracking 'Cookie' For Advertisers. TV's Next Wave: Tuning In to You. Online Trackers Rake In Funding. Bubble Project. Online Local Advertising Estimated To Grow 26 Percent This Year To $20 Billion. Local advertising is the great untapped market for the Web, and unlocking it is what is driving much of mobile and geo-targeted advertising these days. Think Google Places, Yelp, Craigslist, Foursquare, Patch, Citygrid, Gowalla, Yodle, Yext, and so on.
How big is the local advertising pie and how much can Internet companies capture? According to a brand spanking new forecast from market research firm BIA/Kelsey, online local advertising in the U.S. will reach nearly $20 billion this year, which is up a very healthy 26 percent from last year. (That includes the online efforts of offline advertisers. If you look at online-only players, their local ad revenues are estimated to grow 30 percent this year). BIA/Kelsey forecasts that online local advertising will grow to $35 billion by 2014, at which point it will make up 24 percent of a $145 billion market.
Local TV advertising should also do well this year because of the boost from the elections. Brand Affinity Technologies Raises $20M To Match Celebs With Endorsement Deals. Brand Affinity Technologies (BAT), the company that creates a technology that matches celebrities with endorsement deals, has just raised $20 million in Series C funding led by Miramar Venture Partners, with existing investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital, CGI Opportunity Fund II, and Ad Pepper Media International also participating. This brings the company’s total funding to $26 million. We’ve heard that the pre-money valuation was in the ballpark of $60 to $80 million. BAT’s technology includes a research engine that matches advertisers with more than 38,000 celebrities for endorsement deal.
The company’s proprietary technology will take into account the ambitions of an ad campaign and the particular brand of a celeb and recommend a deal with the appropriate athletes, actors and more. The company says that the investment will be used to extend BAT’s Endorsement technology into music and other celebrity categories, and international expansion. Forget Ads In Books, Lit-Lovers Face An Even More Hideous Prospect. It’s a pity readers don’t want to pay for stories about the death of traditional media, because otherwise journalists and commentators would be riding a big fat cash cow. In recent months it’s been impossible to open a newspaper or magazine without being drenched by a tidal wave of “waaaaah”s and “woah”s and “oh my God we’re all doomed”s from those of us who make our living selling words. If it’s not newspapers – the fall of advertising! The rise of paywalls! The death of columnists!
The birth of citizen journalists! This week it’s books (again), and a stark warning from the Wall Street Journal’s Ron Adner and William Vincent to anyone who prefers literature unsullied by full-page ads for SUVs and tobacco. “With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits?
Oh no! But now, thanks to e-readers, all that is changing. It’s much more appropriate to draw a parallel between books and film. From up North. Ads of the World | Creative Advertising Archive & Community. Marketing & Advertising.