NetPublic » Créer une page Facebook : guide complet (pour les bibliothèques) Facebook Pages vs Facebook Groups: What's the Difference? Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group. He's also a national board member of Social Media Club. “Should I create a group or launch a Page?”
It's the eternal question that gets asked as often as, “What is Twitter?” At introductory social media training classes. What is a Page on Facebook? In their own words, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn't quite work on Facebook…Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.” So, when you become a fan of a brand, a band, a movie, or a person, that information is posted on your wall, and your friends might see it too. To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page. Value of Fan Pages What’s a Group?
Pages vs. The Corporate Face on Facebook - ClickZ. Robin Neifield | March 11, 2009 | 8 Comments inShare1 Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience. Some quick tips to get you started. At the very core of its functionality and the origin of its birth, Facebook is about connecting a face with a name. Consider the individual on Facebook. Build It Is human resources attempting to recruit new staffers through a channel those potential staffers know, use, and trust? The people or divisions leading the creation of the corporate Facebook page have much to do with the effort's objectives. There are so many options to build content on a fan page. Grow It A critical element of any successful Facebook page is the commitment to provide continual updates and establish a two-way dialogue.
Facebook pages, like all social media, must be appropriately seeded to grow effectively. Measure It Quick Tips to Get You Started. .CO Hopes One Letter Less Is More | Epicenter | Wired.com. A contender wants to one-up dot-com as for the top spot in domain names by going one less — dot-co. The country code for Colombia, .co, is making itself available to the public in June and is marketing itself as a high-end top level domain with the cachet of .com without all the problems of getting a decent name. That difficulty is perhaps most evident in the fact that every possible combination of four-letter .com domain names has long been registered, and even a decent five letter .com domain name can cost tens of thousands of dollars. The body that oversees domain name policies, ICANN, is working to greatly expand the number of top level domain names, but .CO isn’t part of that effort.
It’s belonged to Colombia for years, but the country has never allowed addresses to be registered as simply name.co — e.g., Google’s Colombia webpage is The Washington, D.C. Pre-registration is open now at top resellers including GoDaddy, and domains are priced at $30 annually. Web Strategy by Jeremiah. Personal brands vs. corporate brands: Who are the real superstars? It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new. Robert Scoble emerging out of Microsoft is a good example. Robert was the first person to put a human face on Microsoft (other than Bill Gates). As a result of Robert's blog and videos, we were able to get insight into Microsoft that was impossible before. But how much of the "fame" is the brilliance of individual?
And how much is based on the existing brand equity of the company they work for? Of course, this is a question that’s impossible to answer with certainty. Robert Scoble became famous as "the Microsoft blogger. " What about the Wall Street firms and the superstar traders who work there? Last week, superstar analyst Jeremiah Owyang announced that he will leave Forrester Research. Here are a few posts for more information on Jeremiah's departure: Marshall Kirkpatrick Why Jeremiah Owyang is leaving Forrester Research. Top 15 Most Shocking Social Media Disasters of 2011. How Do You Treat a Fan Who Owns Your Facebook Page?
Francetech - Les Sites Web de l'industrie et de la technologie françaises. Comment les grandes entreprises utilisent le Web social. SMART Insights Digital Marketing Blog : Share Tips, Tools and Techniques to Improve your Marketing with Dr Dave Chaffey. Web Strategy: How to evolve your irrelevant corporate website. Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation. What’s a corporate web site? It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided view never ends. While some of your traffic may be going up on your website, it’s not indicative of how corporate websites are being used.
[The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. Why is your corporate website irrelevant? The future, and how to stay relevant: Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world.
Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned. One-third of students in East Palo Alto, next to Facebook’s shining new HQ, for instance, don’t even have a home.
One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation. In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s.