“This business model is right for a company selling Purina Dog Chow, circa 1970.” “There’s no way we could ever be this collaborative.” Both are comments I got about my book, back in 2009, about setting direction, collaboratively. The first is from a Google executive; the second, from an exec at Cisco. Rules For the Social Era - Nilofer Merchant
Introducing The MakerBot Replicator™ EmailShare 900EmailShare January 10, 2012 (Brooklyn, NY) – MakerBot Industries is excited to announce the launch of its latest product, The MakerBot Replicator™, which will debut at CES in Las Vegas, NV on Tuesday, January 10th. Available in the MakerBot store for pre-order today! The MakerBot Replicator™ is the ultimate personal 3D printer, with MakerBot Dualstrusion™ (2-color printing) and a bigger printing footprint, giving you the superpower to print things BIG! Assembled in Brooklyn by skilled technicians, the MakerBot Replicator™ is ready within minutes to start printing right out of the box.
Why Porter's Model No Longer Works - Nilofer Merchant Imagine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the parts you needed, you could signal what you wanted and a company would create it for you. You might simply Pinterest the elements you liked, including information about your space or noise limitations (“One-bedroom apartment on busy street in New York,” or “suburban space that needs stuff protected from little kids”), and then have a retailer give you a personalized, optimal configuration. Right now, social is largely seen as a way to amplify messages (“Like” us on Facebook!) or to create conversations around customer service (“We’re so sorry you’re having a problem,” the persistent tweet from @ComcastCares). These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics.