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Data presentation can be beautiful, elegant and descriptive. There is a variety of conventional ways to visualize data – tables, histograms, pie charts and bar graphs are being used every day, in every project and on every possible occasion. However, to convey a message to your readers effectively, sometimes you need more than just a simple pie chart of your results. In fact, there are much better, profound, creative and absolutely fascinating ways to visualize data .
Data Visualization: Modern Approaches « Smashing Magazine
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Heat maps represent information from databases and spreadsheets visually as rectangles, with important characteristics of individual data items used to determine the size, color and layout of the rectangles. In general: Size maps to relevance, such as the size of an opportunity or the total budget for a project. Color maps to urgency; like the potential upside of an opportunity, the cost or time overrun on a project, risk levels, or the number of security incidents at a network site. Identify which information is the most important , for example, the opportunities or threats that involve the largest financial impact, since the associated rectangle or group of rectangles is large.

