Giep Franzen: Het Merk Na Nu. Wired 12.11: The Decline of Brands. Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers. (That's right - you!) By James SurowieckiPage 1 of 2 next » The world, it seems, is disappearing beneath a deluge of logos.In the past decade, corporations looking to navigate an ever more competitive marketplace have embraced the gospel of branding with newfound fervor. Story Tools Story Images Click thumbnails for full-size image: Since 1991, the number of brands on US grocery store shelves has tripled.
And yet there's something strange going on in branding land. Marketers may consider the explosion of new brands to be evidence of branding's importance, but in fact the opposite is true. The single biggest explanation for fragile brands is the swelling strength of the consumer. Some industries are suffering more than others.
Undoubtedly, there are strong brands that can still command a premium. I-wisdom. FridayDecember 24 Last year, 96,1 million SMS messages were sent on New Year’s Eve. And 50% of Belgians have admitted to frequently sending a random, impersonal SMS to their contact list. That’s why Boondoggle and bpost thought of a temporary new product: the SMS card. An SMS that is sent as a real card, with your personal wishes printed on it. An original alternative to the routine SMS. And above all, the ideal way to position bpost in the digital world. For the design, Boondoggle and bpost were inspired by classic SMS lingo, with an end-of-year twist.
How do you send an SMS card? 039;s Alerts: State of the Blogosphere, August 2006. State of the Blogosphere, August 2006 Three months have passed since my last State of the Blogosphere report, so time for an update on the numbers. For those of you who just want the most interesting tidbits, I've tried something new this time around - I've put in boldface the most significant information. There's also a summary at the bottom of the post for those of you who just want the significant details. 50 Million Blogs and Counting. On July 31, 2006, Technorati tracked its 50 millionth blog. Technorati has been tracking the blogosphere, or world of weblogs, since November 2002, and I'm constantly amazed at the growth over the years. Whenever I write about these statistics, I'm always asked by people, "Can it continue to grow this quickly? " Rather than just postulate on this, we now have enough data to actually look at the real numbers - The rate at which the blogosphere has doubled over time, as shown in the chart below: Can this possibly continue?
OK, back to the fun. In summary: July 2006 trend briefing. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Signal enough that this is a trend worth following?