Biomimicry Challenge: IDEO Taps Octopi and Flamingos to Reorganize the USGBC. No matter how lofty their mission, most large organizations are not designed for agility, and therefore many have the same big issues that come with dispersed growth.
The United States Green Building Council, who most notably founded the LEED certification system that rates structures by sustainability, is no different: With 80 local chapters nationwide, they struggle with challenges like making group decisions and the ability to keep members motivated and involved. But the USGBC wanted to investigate redesigning their organization in a way that was more closely aligned with their mission to protect and celebrate nature.
In their words, they wanted to be more "resilient and organic" in how their organization communicates with stakeholders. For our What Would You Ask Nature? Biomimicry challenge, IDEO's Boston office took on this hefty problem from the USGBC, which would essentially require a system-wide redesign for the way that their members communicate. Stanford Social Innovation Review: Informing and Inspiring Leaders of Social Change. Bcorporations. Upload B Corporation Homepage Subscription preferences Loading...
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