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How to Leverage Social Media for SEO: Link Building. 14 Recent Changes Social Media Marketers Need to Know. To paraphrase Ferris Bueller, social media moves pretty fast.

14 Recent Changes Social Media Marketers Need to Know

If you don’t stop and look around once in a while, you could miss it. That’s why from time to time we like to offer an overview of all the recent changes to some of the major networks in social media. There’s always something new to learn, study or experiment with in social media, and even the biggest social media networks aren’t exempt from this rule. Here are 14 of some of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

Facebook updates 1. Facebook’s most recent update (as of only yesterday!) “You’ve given us a lot of feedback on the Graph Search beta. This update is rolling out this week in US English on iPhone and desktop. 2. Inside the Facebook News Feed: A List of Algorithm Factors. July 2015: Greater user control over the News Feed Update July 9, 2015: In an update that’s first arrived on iOS (and coming soon to all mobile and web), Facebook is making it easier for people to adjust and customize their News Feed settings.

Inside the Facebook News Feed: A List of Algorithm Factors

The preferences tab will be more visible and more intuitive, allowing people to find pages and people to like and follow, and easily selecting to follow/unfollow certain content. June 2015: Time spent on stories Update, June 12, 2015: How much time you spend viewing stories becomes a factor Facebook uses to determine what to show at the top of your News Feed. The signals from content you spend more time with will help determine what appears higher in the News Feed, potentially having an effect on the visibility of content from Pages.

“We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them.” 20 Social Media Marketing Tips From the Pros. Would you like to improve your social media marketing?

20 Social Media Marketing Tips From the Pros

Are you up to date with the best social media tips and tools? CM TOOLS (Outils +astuces) Nicolas Franchet (Facebook) : "Ce n'est plus au dernier clic que l'on doit attribuer 100% de la valeur d'une vente" Nicolas Franchet est chez Facebook le " Global Head of Retail & eCommerce ".

Nicolas Franchet (Facebook) : "Ce n'est plus au dernier clic que l'on doit attribuer 100% de la valeur d'une vente"

C'est donc la personne qui, pour tout Facebook, est en charge de définir depuis deux ans la stratégie retail et e-commerce, c'est à dire de définir des " verticales ". Objectif : offrir des solutions spécifiques à différentes catégories d'entreprises comme celui de l'automobile ou des services financiers... Mais aussi proposer les meilleures pratiques pour exploiter la plateforme Facebook. Avec 60% de son chiffre d'affaires qui provient du mobile, un trafic mobile qui explose (14 millions du trafic quotidien des 20 millions de Français se fait sur mobile), Facebook est l'un des acteurs qui sait aujourd'hui le mieux exploiter le potentiel publicitaire de ce nouveau canal.

Un potentiel tiré par les utilisateurs de Facebook où en moyenne sur mobile, ils y vont quatorze fois par jour. Emarketing : Que signifie pour vous cette notion d'engagement avec les marques ? - Facebook and Linkedin Group Analytics. Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] When it comes to growing your business on Facebook, getting people to Like your page is only the first step.

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

To get people to interact with you (and then maybe check out your website), you've got to provide your Fans with posts that give them the right information at the right time. The best-performing Facebook posts aren't just shipped on a whim -- they're deliberately and strategically crafted. 7 clés pour Gérer sa communication digitale. SEO : les outils utilisés par cinq e-commerçants français. Untitled. Posted byVasilis Vryniotison to Marketing, SEO, Social Media Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing.


As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media links can help you speed up your website’s indexing and they are taken into account by Search Engines even if they are nofollowed. Certainly social media buzz could serve as a great signal for search engines but the main question is does it actually affect directly the rankings? In the short interview, Danny Sullivan asks whether the data that come from Twitter and Facebook are used as a signal and whether they affect the regular search results. Below you will find the hottest questions that have been answered form this interview along with the replies of each Search Engine: Wrapping things up.

Comment les entreprises essaient de reprendre la main sur les réseaux sociaux. SMO. Stratégie réseaux sociaux. SEO/SMO.