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26 Social Media Marketing Tips from the Pros

26 Social Media Marketing Tips from the Pros
Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense. For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles. CATEGORY: Calls to Action #1: Get More Leads With Calls to Action Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. A social media call to action is an integral and often overlooked element of an effective social media strategy. Regardless of the platform—blog, Facebook, Twitter, etc. From the post, "Theft: 9 Ways to Protect Yourself From Losing Your Data" by Michael Stelzner. #2: Optimize Your Facebook Posts With Calls to Action #3: Grab Readers’ Attention With CTAs What?

Mobile Marketing, How to Get Started Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jamie Turner , co-author of the book Go Mobile . Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers. You’ll learn what tools to use and the difference between mobile websites and mobile apps. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download You can also subscribe via iTunes , RSS , Stitcher or Blackberry . Mobile Marketing Make sure you're mobile-ready.

5 of the Best Social Media Campaigns from 2012 A lot happened in the Social Media world in 2012, especially when it comes to campaigns run by well known companies. Here are 5 of my favourite social media campaigns from 2012. 1. Nike at the Olympics The Olympics was heavily documented in every country all over the world. Not only did Nike have the “make it count” campaign, they also used #findgreatness to counteract the millions of pounds Adidas spent on #takethestage. Reports showed that more than 16,000 tweets associated the word Nike with the word Olympic compared to 9,295 for Adidas. 2. Cadbury is always one of the first well known companies to turn to Social Media to attract attention and their way of celebrating 1M Facebook fans was no different. As a test to see what their users would engage with, Cadbury decided to build a giant Facebook ‘like’ thumb out of pieces of Dairy Milk. They used teaser ads to build up to the event and then live streamed from a studio with user-generated content and photos. 3. 4. 5.

How To Correctly Size Images For Social Networks How To Create An Effective Classroom Website 15.59K Views 0 Likes No doubt you have already have a classroom website or will be required to create one in the very near future. Here are some best practices and tools to help. How to Know If Your Blog Is Producing Quality Content or Not? You might have heard that - Content is King. So you may ask yourself a question- What this king looks like? We often hear that we should be writing Quality content instead of focusing on Quantity because Google loves Quality not Quantity. I always heard this during the starting days of my Blogging journey and believe me I was like – What the hell is quality content? This happens with most of the newbies; i.e. they can’t determine the quality of the content. But why should we bother about the quality of our content? The answer is simple – Because people love it + Google loves it. So writing quality content gives you loyal readers as well as high SERPs. So, How to check the quality of our content? Well, there is no such tool to check the quality of your blog content but you can get an idea about your content. 1. Google has the solution to every problem. Page Views: Track the number of page views on your site. Bounce Rate: Keep track of bounce rate of your blog. Avg. 2. 3. 4. 5.

Killer Facebook Fan Pages: 5 Inspiring Case Studies Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter. When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page. However, very few are using them well. Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. The fan pages that are doing it right are the ones that are actively engaging with their fans. 1. The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. 2. The Coca-Cola fan page seems generic at first glance, but upon closer inspection it is really a testament to the brand's commitment to user participation. 3. 4. 5. Conclusion

SocialNetworkStrategien / Social Media Marketing, Communityaufbau, Crowdsourcing für den Mittelstand & KMU - von Matias Roskos Marketing Reboot, Are You Ready to Change? Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mitch Joel, author of the book Six Pixels of Separation and the podcast with the same name. Mitch shares how technology will change the way we market our businesses in the future. You’ll learn the most important trends and how they will impact your marketing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Listen now: Play in new window | Download | Embed Marketing Reboot

How Charities Are #FindingTheGood With Facebook Pages Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at When Facebook first launched, we joined any and every Group we received an invite for. The explosion of Pages has created a lot of useless Fanning opportunities, but tucked away amongst these hastily created Pages are those that not only promote a worthy cause, but utilize the power of Facebook and the tools available to Page administrators. Here are four you should Fan, whether you support the cause or just want some tips on building a better Facebook Page. Have your own favorite Page to add? 1. Let’s face it, one of the main things we all do on Facebook is flip through photos. The ASPCA has capitalized on that and created a Page that inspires Fans to upload their own images to the Fan gallery. Granted, the ASPCA has the added advantage of cute and cuddly subjects that just beg to be photographed. 2. 3. This is an underused feature that the Susan G. 4.

12 Ways to Get More Pinterest Followers Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers. 1. 2. 3.

26 Ways to Create Social Media Engagement With Content Marketing Are you looking to create content that engages? Does your content connect with people and encourage them to engage? In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips. #1: Authors Matter Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Creating good content is important for social media engagement. We’ll talk about more specifics as we go down the list. #2: Blog as a Spoke in the Wheel A blog provides an opportunity to discuss a topic in-depth. Kristi Hines offers these helpful tips for blog content: Is your blog’s content meeting your customers’ needs and expectations? #3: Curate Selected Content In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice. Content curation is defined as “the process of finding, organizing and sharing online content.” #4: Data Provides Direction Step 1: Step 2: