Mobile Marketing, How to Get Started Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jamie Turner , co-author of the book Go Mobile . Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers. You’ll learn what tools to use and the difference between mobile websites and mobile apps. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download You can also subscribe via iTunes , RSS , Stitcher or Blackberry . Mobile Marketing Make sure you're mobile-ready.
4 Ways to Improve Performance Marketing on Facebook Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process. Following these simple strategies, you can improve your performance marketing campaigns on Facebook. Image Courtesy of Pixabay 1. Ad Placement Matters Facebook advertisers typically place domain ads on the right-hand side of the page for placement purposes. It should also be noted that ads placed in a person’s news feed are about eight times more engaging than ads placed in the right hand column. The text outlined in red is an example of a traditional right-hand side advertisement. Image Courtesy of Flickr 2. There are a few different ad formats that can be used in a person’s news feed, but what will they do for your conversion rates? Photo page ads are designed specifically for the news feed. 3. 4.
How To Correctly Size Images For Social Networks How To Create An Effective Classroom Website 15.59K Views 0 Likes No doubt you have already have a classroom website or will be required to create one in the very near future. Here are some best practices and tools to help. How to Know If Your Blog Is Producing Quality Content or Not? You might have heard that - Content is King. So you may ask yourself a question- What this king looks like? We often hear that we should be writing Quality content instead of focusing on Quantity because Google loves Quality not Quantity. I always heard this during the starting days of my Blogging journey and believe me I was like – What the hell is quality content? This happens with most of the newbies; i.e. they can’t determine the quality of the content. But why should we bother about the quality of our content? The answer is simple – Because people love it + Google loves it. So writing quality content gives you loyal readers as well as high SERPs. So, How to check the quality of our content? Well, there is no such tool to check the quality of your blog content but you can get an idea about your content. 1. Google has the solution to every problem. Page Views: Track the number of page views on your site. Bounce Rate: Keep track of bounce rate of your blog. Avg. 2. 3. 4. 5.
Feeding the Content Machine: 6 Steps to Repurpose and Maximize Content Creation Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are also writing articles and trying to create content, because content is king, right? So how can you rise above the noise? How can you maximize every single content piece created to develop multiple pieces of content that can be interacted with differently and also increase exposure to other social channels? In this article I will share my Boost strategy, where I re-purpose and repackage articles 6 ways to feed the content machine. Here’s a summary of how the process works: Step 1: Create an Audio File Have you checked out SoundCloud yet? In Action: I created an audio version explaining Google’s Rank Modifying Spam Filter, which then became an article on my blog. Step 3: Create Custom Images
SocialNetworkStrategien / Social Media Marketing, Communityaufbau, Crowdsourcing für den Mittelstand & KMU - von Matias Roskos Marketing Reboot, Are You Ready to Change? Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mitch Joel, author of the book Six Pixels of Separation and the podcast with the same name. Mitch shares how technology will change the way we market our businesses in the future. You’ll learn the most important trends and how they will impact your marketing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Listen now: Play in new window | Download | Embed Marketing Reboot
How to Create a Social Support Team Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to manage these conversations with little to no resources? Keep reading for tips on how you can create a free or low-cost social support team. Why You Need a Social Support Team The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care. For those who think their customers aren’t using social media, the 2013 Infinite Dial Report from Edison Research revealed that 62% of Americans have a social media profile on one or more social networks, up from 56% in 2012. Further, the number of casual social media users is declining. Research shows 71 million Americans have the social habit. Whether companies are ready or not, customer service requests on social media networks are coming. Create a Customer Expert Group Why does he do it? What do you think?
12 Ways to Get More Pinterest Followers Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers. 1. 2. 3.
26 Ways to Create Social Media Engagement With Content Marketing Are you looking to create content that engages? Does your content connect with people and encourage them to engage? In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips. #1: Authors Matter Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Creating good content is important for social media engagement. We’ll talk about more specifics as we go down the list. #2: Blog as a Spoke in the Wheel A blog provides an opportunity to discuss a topic in-depth. Kristi Hines offers these helpful tips for blog content: Is your blog’s content meeting your customers’ needs and expectations? #3: Curate Selected Content In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice. Content curation is defined as “the process of finding, organizing and sharing online content.” #4: Data Provides Direction Step 1: Step 2:
Which Social Network is Best for B2B Marketing? Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. The Keys to Social B2B Victory When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. Audience breakdown of network.Target audience types.Content types by audience.Purpose of social network.Tone of network.Engagement levels of network. Google+ Google+ is becoming the next big social network for business. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. LinkedIn