50 Must-have Social Media and Content Marketing Tools. When I started writing blog posts I was overwhelmed by the huge amount of tasks and deadlines. Creating content, promoting it and monitoring the results took me forever. I did almost everything manually without using any tools. It was the perfect example how not to be productive.
It took me months to find these social media and content marketing tools. I have created a structured list, which contains the most important tools I use during my work and put them into the following categories: Content creationPromotionAnalytics & MonitoringProductivity & Hacks Content creation Google Keyword planner You can find and generate keyword ideas and this tool shows the popularity of each keyword. Ubersuggest Übersuggest is a keyword suggestion tool that makes good use of different suggest services. Yoast SEO plugin It's a SEO plugin for worpress sites, it offers everything you need to optimize your site.
KWfinder KWfinder helps to find long tail keywords with low SEO competition. Answerthepublic Canva Promotion. Smart Web Marketing sur Twitter : "How To Do A Content Audit (And Why It's Worth It!) #ContentMarketing - How To Do A Content Audit (And Why It's Worth It!) - SuccessWorks. Does your content look a little…outdated? Imagine if you had to use your old high school photo for your business headshot. Remember that perm you spent hours teasing (and Aqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile. That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page. (I can see you cringing at the thought.) Although we’d never throw an old picture of us online, we routinely keep old, bad content on our sites. You know, those posts we wrote when we just started blogging. Or those “experimental” posts that didn’t quite qualify as thin content…yet, we knew they weren’t the greatest when we wrote them.
It’s easy to forget about all the old content we’ve written (just as it’s easy to “forget” about sporting a mullet!). The problem is, those old pages are still active. That’s not good. Instead of hanging with your old content, run a content audit and fix it. 1. 2. 3. 1. 2. Content Marketing Lessons From 10 Years and 41,525,103 Website Visits. 43 Tips for Creating Viral Content Campaigns [Research] In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.”
But, what’s better than an educated guess? Factual research, right from the horse’s mouth. Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions. Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers. How to create content that wins on the web These first 18 tips for creating viral content campaigns are about commencing with the right type of content. 1. 30% of publishers want a finished asset without prior contact Most people are pitching writers finished campaign assets (infographics, videos, etc) without any prior communication. 9. 10. 11. 12. 13. 14. 15.
Content Marketing & SEO: The Bigger Picture. The Secret Weapon to Content Marketing: Outreach Emails | @contentmrktrapp. I want to confess something to you. A while back, I wrote an article for my blog about 17 Killer SEO Resources. Admittedly, it was one of my worst posts in a long time, but it was shared almost 645 times and resulted in 10k visitors to my site. Without a doubt, I know the secret to that post’s success: outreach emails. I reached out to about to all 17 people that I mentioned in that post. I think what’s most important to take away from this example is not the promotional value I was given through those emails. I want to show you how I’ve mastered this art of outreach emails, and how it has cultivated wonderful relationships with content marketers all across the Internet.
Relationships Are A Key Component of Content Marketing The thing about that post is that it won’t last forever. Those people are now on my radar, and I’m on theirs as someone who is watching and applauding their work. While it’s tempting to think that the goal of outreach is promotion, it’s not. Ultimate Guide to Republishing Content | @contentmrktrapp. Some of your best blogs may be behind you—but that doesn’t mean you need to wrack your brain to top old content. Just reuse it. Now before you start to ask about the dangers of reposting, duplicate content, and Google’s Webmaster, hear me out. We’ll get to that other stuff later. If really want to make the most of your blog, you need to learn how to make the most out of your content. For now, we’re going to focus on republishing. You may not have even known that it was an option. Squeeze Your Content For Every Drop First you have to decide which content you’re going to focus on republishing.
Start with your most liked, read and shared articles. Next, focus on your least exposed articles—the ones you thought were going to be a silver bullet, but didn’t hit their mark. Another area you can focus in on guest posts from other sites. Finally, there’s your evergreen content. Do-Over: Rebranding Your Flops So let’s talk about when one of your blogs “failed.” Repurpose Your Content Infographic Video. A Content Marketer's Guide To SEO: A Checklist. Smart Web Marketing sur Twitter : "8 Experts' Advice on Building an Effective Content Marketing Campaign #contentmarketing. How to plan a Content Marketing Campaign. There is a well-known saying that “content is king” and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase.
In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough. Effective and efficient content marketing campaigns need a strategy that is well designed up front, a strategy combining both content marketing and SEO goals that will pay dividends in the long term when it reaches the right audience. The right kind of content will ensure that your business builds a lasting connection & engagement with your target audience while seizing opportunities to inspire customer action and develop a strong brand awareness. The right strategy is rooted on four important steps: Analysis, goals, audience, content. Analysis Goals Audience What is your existing audience?
How would you know what your potential customers might prefer? Content. Smart Web Marketing sur Twitter : "8 Experts' Advice on Building an Effective Content Marketing Campaign #contentmarketing. 8 Expert Advice on Building an Effective Content Marketing Campaign. The 24 ingredients for a delicious content strategy. In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it. Content strategy is a big picture that is made up of four main ‘blocks’. A burger (content) can be quite nice, but on its own it’s just a meatloaf. You need the bun, the cheese and the sauce to make it really tasty.
These parts all work together, and are made up of smaller ‘ingredients’ to make the whole. The four main blocks of deliciousness: Now we consider these to be a stack, with the one below required before we move onto the next. If you don’t do analytics, then you can’t really measure any of the other parts. As mentioned, these blocks consist of different ingredients. You can use this recipe as a framework checklist of your own, and add your own ingredients to it if you feel it suits. Phase one: analysis The key questions to ask here are: What is my audience doing on site? 1. You should most likely spend more time on such categories. 2. 3. 4.
The Keys To Writing Compelling, Creative Content. Smart Web Marketing sur Twitter : "What You Need to Know About Developing Innovative Content #contentmarketing. Developing Innovative Content: What You Need to Know. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
A few weeks ago, I attended a breakfast meeting with a bunch of entrepreneurs in the technology, space (yes, space travel), software and engineering industry. I felt so blown away by the incredible talent of the speakers. You know, there are people out there building things, like private satellite networks, bio printing facilities, quantum computers and self-driving cars. I was completely transfixed by the incredibly future facing, innovative and exceptionally inventive group in front of me. After the presentations, one of the questions that came up during the Q&A session was: "what's the next big thing? " Wow. Part of the magic of predicting innovation is that it's really, really hard to get right. Then again, we're expected to be able to predict the outcome of our marketing, all the time.
Competition for the attention of our customers is getting tougher. Content Marketing sur Twitter : "What to avoid when building a web #contentmarketing program. 3 Tragic Errors to Avoid When Building a Web Content Marketing Program. Elaborer une stratégie de contenus et une ligne éditoriale.