Analytics. Quantcast. Quantcast. All Social Media Tools. Social Media Management, Twitter Tools, Social CRM. Social Media Monitoring Tools for Business by Sysomos. Social Media Managing. Social Aggregators. Social. 9 Common and Costly B2B Social Media Marketing Mistakes. Yes, B2B companies should be using social media.
In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy. In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. 10 Taboo Topics to Take Off Your Social Media Account.
Marketers and business owners rely on social media to communicate many things about their brand.
But there are also some dangers inherent in communicating with a large, diverse audience who you don't know on a personal level. Oh, and by the way, you are limited to getting your point across in only a few sentences (or characters!) , and must achieve a tone that simultaneously entertains but does not offend. Needless to say, the opportunities for misunderstandings and miscommunications abound.
And I'm sorry to say that no matter how hard you try, you will inevitably encounter some negative social media experiences along the way. Before you publish your next status update or 140-character nugget of social media gold, consider whether it's definitely the right thing to post to your brand's account. 1.)
Google+ Linkedin. Facebook. Social. Social. Social. 5 Essential Tips for Managing Your Users' Social Profile Data. Vidya Shivkumar is director of products at Janrain and has built and shipped consumer, B2B and B2C products and services for over a decade.
Online behavior tracking has been successfully employed for nearly a decade, but its tools do not uniquely identify users, and rightfully so. Tracking was only designed to group users into audience segments; for example, golden retriever owners who live in San Francisco, CA, or baseball and wine enthusiast females in their 30s who live in Seattle, WA. Of course, certain laws restrict combining offline data sources with online user behavior tracking. Therefore, how do brands get to know users individually, rather than as one of many in an audience segment? Require a social network login to access your website. Obtaining the user’s social profile data is the first step. The Evolving Role of Social Media in News Organizations [LIVE BLOG] For many news organizations developing digital strategies, the conversation has moved beyond questioning whether Twitter and Facebook presences are necessary.
DigitalSherpa.com. Yesterday, Google announced that businesses and brands may now create profiles on Google+. This comes in the wake of the announcement that Google+ would become available for Google Apps. What is Google+? Google+ is a social networking service provided by Google. Google is one of the largest tech companies in the world and currently enjoys a dominant share of the search marketplace. Google+ was the long-awaited product to rival other popular networks like Facebook and Twitter . How is Google+ Different From the Others? The overwhelming reply I got when talking with people about Google+ was: “Why do I need to be on another social service?
It’s an appropriate question and one designers at Google challenge themselves with daily as they develop new features. Setting Up Your Tumblr Account and Getting Started. This is Part 2 in a series introducing and discussing Tumblr and how it applies in our social media efforts. See part 1 here. Now that we’ve become familiar with Tumblr (and this is all a learning process for me too), it’s time to set up an account. If you’ve been on other social networks you know this can be either an arduous or simple process.
Well Tumblr makes this part REAL easy. When you visit www.tumblr.com, you’ll notice on the front page a very simple design with three fields. Next, you’ll notice your ‘Dashboard’. You’ll also notice features that will remind you of Facebook and Twitter , such as ‘Followers’ and the ability to simply post a text or image status update. So let’s look at how to move on from our blank canvas that we begin with, which should look like this: You’ll first want to choose your ‘avatar’, which should be your company logo or picture for a business blog, or just a picture of yourself if its for your personal Tumblr. Schafft sich YouTube ab? YouTube Logo - "us" statt "yourself" (Foto: Youtube/Blinkenlichten) Die Vergangenheit verdrängt, die Zukunft verkauft: YouTube will zum Fernsehsender werden – und bewegt sich mit seiner neuen Inhaltestrategie auf dünnem Eis.
Zudem werden Internetnutzer aus Deutschland vorerst auf speziell für sie produzierte, professionelle Kanäle verzichten müssen. Auf Anfrage von ZDF Hyperland bestätigte Google-Sprecher Kay Oberbeck: “Für den deutschen Markt sind keine Premium-Kanäle geplant.” Ende Oktober hatte Google eine Art Strategiewechsel verkündet und damit international für großes Aufsehen gesorgt: Mehr als 100 Kanäle sollen innerhalb der nächsten Monate gestartet werden, von animierten Vorträgen der TED-Konferenzen bis hin zur schrillen Videoperformance der Popikone Madonna. Es geht um Werbegelder. Talenthouse - Creative Collaboration - music, film, fashion, art / design, photography, and dance. Creative Collaboration - music, film, fashion, art / design, photography, and dance.
How Social Media changed the ad game. How to Use Social Partnerships to Amplify Your Marketing. Would you like to combine forces with another company in a collaborative promotion?
Want to know why this is wise and how to do it? Keep reading… Going Beyond the Customer Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining. Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers. Klout Influence Report. The Ultimate Guide to Optimized Social Media Updates. We heart it / Visual bookmark for everyone. How to Develop a Social Media Content Strategy.
Do you have a social media strategy?
Does it involve content? Should it? The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook. “It’s official,” I thought.
The Paralyzing Side Effects of Form Field Phobia [Cartoon] 10 Fundamental Tips for Social Media Community Managers. Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands.
Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support. Community managers must strike a balance. Externally, community managers are the voices of their brands in social media, serving as social media strategists, customer service managers, content creators, product managers, and evangelists. Internally, they are the voice of their communities at their own companies. Because community manager jobs vary at each company, there is no one magic bullet to make a community management program work. 1. 2. 3. 4. 5. 7. 8. 9. Social Media. Plus Friend Finder - Google Plus - Artist. Social.