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6 Tips for Launching a Product on Facebook. Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters).

6 Tips for Launching a Product on Facebook

But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies — large and small — that used Facebook to effectively introduce products to the marketplace and generate new sales. 1. Build a Targeted Audience To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. Social-Media-For-the-Career-Minded.png (600×4840) Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls. Seth's Blog. Marketing+social media - Dave Fleet.com. Duct Tape Marketing. QR-Code Generator. Facebook. Social media. SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts.

If you have a business fan page, you want those fans to see your posts, right?

SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts

Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts. (Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever, which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta. The “approximate % of fans seeing posts daily” and “total daily impressions per fan” columns are daily, so these numbers are affected by pages that are not posting daily.) The End of Demographics: How Marketers Are Going Deeper With Personal Data. Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement.

The End of Demographics: How Marketers Are Going Deeper With Personal Data

He has built online communities since 2004. He tweets as @Beckland. Marketers have built a temple that needs to be torn down.