6 Tips for Launching a Product on Facebook. Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters). But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies — large and small — that used Facebook to effectively introduce products to the marketplace and generate new sales. 1. Build a Targeted Audience To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. Start by defining your audience and developing a strategy to attract that demographic to the Facebook Page. A content strategy, social giveaways and Facebook ads can help companies reach the right people. As sneakpeeq co-founder and president Henry Kim says, “We learned that if you get the right audience to share your product in the beginning — and getting this audience excited about your company is a giant step — you can do this with little money. 2. 3.
Account for design restrictions. 4. 5. Social-Media-For-the-Career-Minded.png (600×4840) Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls. Seth's Blog. Marketing+social media - Dave Fleet.com. Duct Tape Marketing. QR-Code Generator. Facebook. Social media. SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. If you have a business fan page, you want those fans to see your posts, right? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts. (Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever, which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta.
The “approximate % of fans seeing posts daily” and “total daily impressions per fan” columns are daily, so these numbers are affected by pages that are not posting daily.) It’s more of a shocker than you thought, isn’t it? Among Facebook pages with a million likers or more, less than three percent of their fans are seeing their posts daily. I’ve been told that HubSpot recommends a 0.5 percent feedback rate as a goal. Afraid to post daily? The End of Demographics: How Marketers Are Going Deeper With Personal Data.
Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland. Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers. The rise of mass-produced consumer goods also brought the rise of mass-market advertising.
Marketers created that buy-in by bucketing people into generations. But now, that entire system has broken down. Fragmentation is now the norm because the pace of change is accelerating. Marketers have responded by adding more demographic information to the mix, but even that is a losing battle. Social Profile Data.